next, as I think through a full season, let me know what rules you'd tweak, and who you'd like to see at the table. with creative projects, I find the most important thing is always just to start, and catch momentum. once something's working, its best days are always ahead.
@foundersfund Mafia isn’t a commercial, podcast, or traditional branded series, it’s a new category of content. We're proud to have produced this hit series for @foundersfund and helped create brand video people want to watch. The future of content isn’t interrupting culture. It’s creating it.
The Mafia video with Sam Altman & Bryan Johnson is blowing up on YouTube
Published 4 days ago:
- 137k views
- 6.2k subs
- 600+ comments of people asking for more
People are loving watching tech elites having fun, but they're also asking for content like this from other industries like athletes, scholars, & politicians
The appetitite for consumer formats applied to professional industries (aka new media) is high
IMPORTANT CAVEAT:
This video was only able to generate views and interest like this because the packaging is strong
Most new media arms really struggle with packaging. It's clear that Founders Fund and @micsolana have a strong YouTube strategist helping them
The title + thumbnail open a loop, curiousity gap, large TAM, entertainment travels well, recognizable faces but don't need to know who they are to watch
Overall a really good job. Team should be proud :)
Can't wait for more content like this!
Mafia isn’t a commercial, podcast, or traditional branded series. It’s a new category of content. Just launched, already at 3.3M+ views, and growing. The future of content isn’t interrupting culture; it’s creating it.
Watch it here: https://t.co/HcAYpAJHj0
@foundersfund Congratulations @micsolana and @foundersfund! Thanks for trusting us with the production of MAFIA. A team effort all around. New media is alive and well.
@foundersfund Congratulations @micsolana and @foundersfund! Thanks for trusting us with the production of MAFIA. A team effort all around. New media is alive and well.
We're having our daughter today or tomorrow. I'll be home Saturday with the family. I don't think I've watched Game Day in maybe ten years. The Gleason crew will definitely be tuning in Saturday.
-SG