Bill Skeet

Designing for the greater good

[Bill Skeet @billskeet]

@hoopvision68 Not sure if this has been update in the past 6 years. If not... would be interesting.

[Kansas Men’s Basketball @KUHoops]

Brian Hanni caught up with @zekexmayo following tonight’s win vs. Howard to discuss what this means to him and more ⬇️

[Curiosity @MAstronomers]

Pluto's mighty ice mountains, deep frozen plains and layers of atmospheric haze backlit by a distant sun, as seen by the the NASA's New Horizons spacecraft.

[Zach Edwards @thezedwards]

The Media Rating Council was founded in the 1960’s after a contentious Congressional hearing where broadcast advertising companies argued they would more effectively oversee the ad industry than if government stepped in. Imo we need an “SEC for ads” or else this never improves.

[Steven Pinker @sapinker]

Sad to learn of the death of Daniel Kahneman, one of the greatest psychologists in history. https://t.co/g6WQrLxNN4

[Bill Skeet @billskeet]

@mctait Given that Memorial Stadium was a WWI memorial, what will be the remaining memorial?

[Bill Skeet @billskeet]

It’s hard to sort out the noise from the signal on the internet because the internet economy rewards both equally.

The advertising incentive system needs to be more sophisticated than clicks. Until then, expect crappy publishers to do whatever they can to get you to click.

[Nobl Media @WeAreNoblMedia]

We are a FINALIST!
CEO @cedarmil is pitching to the @UN #SustainableDevelopment group and the Tortora Brayda Institute in the @AIforGood Global Summit competition (US/Silicon Valley region).

Watch Monday: https://t.co/RL6av2AM9U

#ai #media #ethicalai #responsibleadvertising

[Vitaly Friedman 🇺🇦🏳️‍🌈 @vitalyf]

Wow, that’s impressive! The Wix team has edited 7643 error messages to design clear, helpful, respectful and inclusive messaging and error handling. https://t.co/IjlxetDnJg #ux #design

[Bill Skeet @billskeet]

@AintNoSeatsPod This is my phone lock screen image.

Arguably, the pivotal moment.

[Dilrukshi Gamage @Dilrukshi_LK]

Our workshop "W17: Designing Credibility tools to combat Mis/Disinformation" at @acm_chi is all set with nearly 14 accepted presentations and amazing speakers.
We are all set to go live Tuesday 26th April 8.30AM PDT.
#Workshop #CHI2022
https://t.co/x3XFzdyr0Y

[Bill Skeet @billskeet]

I just voted for Ochai Agbaji for the @Wendys #WoodenAward. Cast your vote here! https://t.co/n1IbcD1uRc

[Nobl Media @WeAreNoblMedia]

Our partnership with @basisglobaltech lets responsible advertisers avoid supporting Russian disinfo/propaganda sites for free during the #UkraineCrisis

NOBL targets ads toward credible, trustworthy pages, which rewards journalism when we need it the most.
https://t.co/HcG3BQq3LO

[Scott Hale @computermacgyve]

How to find and study #Misinformation on #WhatsApp and other #E2EE platforms? In an #openaccess paper published today, we analyzed submissions to a WhatsApp misinformation #tipline during the 2019 Indian general election:
https://t.co/q0LmMsJsp7 1/6 👇

[Bill Skeet @billskeet]

This graph visualizes the statistical rollercoaster, which validates the emotional rollercoaster.

I wonder if the coin toss moment should be displayed with a bit more weight...

[Bill Skeet @billskeet]

@basisglobaltech It is good for the business and good for the world.

Brands struggling with the tension between delivering on ESG goals without compromising performance and ROI goals finally have a path forward!

[Bill Skeet @billskeet]

NOBL's announcement is a milestone for #digitaladvertisers and is good news for #journalism and pretty much anyone who values #crediblecontent.

@WeAreNoblMedia targets quality content (w/o 3rd party data) to offset the ill-effects engagement targeting (rewarding clickbait, etc).

[Bill Skeet @billskeet]

Congrats @WeAreNoblMedia!

NOBL is transforming the incentive system for digital advertising, allowing advertisers to target the best content and avoid funding the misinformation, clickbait, and extreme content.

A marketplace-led change is a sustainable change.#adtech @newchipco

[Nobl Media @WeAreNoblMedia]

BOOM! After 3 years developing technology to help advertisers fund a healthier information ecosystem while getting better results, we’re happy to announce acceptance into @newchipco.

Huge vote of confidence for a for-profit company grounded in ethics. https://t.co/baLqpgWH4q

[Bill Skeet @billskeet]

Our survey found public trust in sources of COVID information shifting significantly btwn 2020 & 2021.

A few sources showed increased trust in 2021 but most declined including media and government.

And more concerning: more than 1 in 10 now say they trust nothing. #trustcrisis

[Marilyn Salzman @marilynsalzman]

Trust in science is up; trust in just about everything else is down, according to our 2020/2021 study on the public's consumption of COVID-19 news and information. (@billskeet, @LoriEronimous) #news #COVID19
https://t.co/gEQBgZ30uj

[Bill Skeet @billskeet]

@tspainfo @DisinfoIndex @dtspartnership @StephenBalkam @FOSI @GIFCT_official @ErinSaltman Perhaps if ad industry were to redefine engagement as click-throughs and conversion rather than simply views, the market for shocking, provocative content would contract.

Misinformation doesn't put the reader in the mode of buying personal care products, jewelry etc. #Adwaste