Bil Yackey

Business owners are often so close to their product that they don't know how to talk about it. I help build a brand around products from the ground up.

[Bil Yackey @bilyackey]

If you could describe your 2019 *aspirational* self…what would it be? After some thought:
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Consistent. Positive.
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I’m striving for consistency in my business as well as my personal life.… https://t.co/WQv7dfdBOK

[Bil Yackey @bilyackey]

Early morning run + sunrise + Building a storybrand_ podcast!
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Today is part 1 of a 7 part series on how to identify the HERO in your brand story.
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Spoiler alert: It’s not YOU!
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If… https://t.co/oqbeB6HZGL

[Bil Yackey @bilyackey]

Made it! In San Diego for a week’a work!
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5 hour flight - nearly everyone was watching Crazy Rich Asians or Avengers. I put together an omnichannel marketing plan designed to drive more… https://t.co/zDU3B50JTT

[Bil Yackey @bilyackey]

We’ve made it! Our first Friday of the new year.
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Here’s my #Fridayintroduction, for those of you who follow but don’t KNOW me:
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Enneagram 7. Journalist turned marketing pro. Obsessed… https://t.co/I9z9czCtsK

[Bil Yackey @bilyackey]

#Lexington’s creative minds getting together today to talk digital marketing and social media.
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Thanks seedandharvestco for opening your doors up! We need to do this… https://t.co/mGqbc6JfV1

[Bil Yackey @bilyackey]

Gettin deep here...I’m not going to lie, folks. 2018 was a fun, but tough year. In June we welcomed our daughter, who is the absolute love of my life, but then things got HARD. I think… https://t.co/WWqncSYlBh

[Bil Yackey @bilyackey]

I’m not a big “fashion” guy, but I like quality stuff and like it to be made in the USA. I’ve been trying to get this LOOK for years and finally grabbed these two items while on my recent… https://t.co/VsjKMs3eGA

[Bil Yackey @bilyackey]

Anyone else using @donaldmilleris book Building a #Storybrand as a great Christmas gift for prospects or customers?
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I'm all about spreading the love around the Storybrand SB7… https://t.co/tyQwoDt78x

[Bil Yackey @bilyackey]

Nothing to see here...just two dudes crushing a pizza in the front seat of our #F150 because there is no seating at @littlecaesars in #Lexington!
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Hope you all were able to kick back and… https://t.co/az0ey7QwJw

[Bil Yackey @bilyackey]

Weekend #readinglist! The more books I read and podcasts I listen to, the more gets added to my reading list.
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And thanks to the #storybrand Podcast, I've gone to Amazon after just… https://t.co/C83PCZmz34

[Bil Yackey @bilyackey]

#storybrand principle #1 - Your customer's story starts with a hero, and it isn't YOU!
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So many companies use their homepage or the first line of their About Us to talk about themselves.… https://t.co/PzUSwGCKTU

[Bil Yackey @bilyackey]

Welcome to #Christmas prep at our house. Glad you could join.
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This weekend I’m heading to #NYC to catch up with some great friends, eat ALL the food and drink all the cocktails!
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But… https://t.co/pznBOZRJx1

[Bil Yackey @bilyackey]

Great time in #nashville today meeting some storybrand_ guides and checking in on the live workshop. Then I swung into @CarterVintage and ran into the one and only @chrisstapleton! @… https://t.co/Asg03wJfJ5

[Bil Yackey @bilyackey]

Thanks to jamesepepper for making our Christmas party a little more “jolly” last night.
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Seriously though, this company is an awesome story of a brand that was rebuilt a few years ago… https://t.co/YaK8DzWXMJ

[Bil Yackey @bilyackey]

Saturday thoughts after a long week. The #grind continues as I attempt to renovate my basement! #brandbilding #bildit #brandbuilding #brandambassadors #branddesign #branding101… https://t.co/h1LOZrLCuD

[Bil Yackey @bilyackey]

“We fall down. That happens.”
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My 3 year old repeats everything I say and he hears. This week, we went ice skating for the first time, and I told him that he would fall down for sure.… https://t.co/Asrjc3UYaA

[Bil Yackey @bilyackey]

Another @mtailor order FTW! I got a bunch of new black garb for my video shoots for #brandbilding - they use an algorithm to calculate your exact measurements based on a 360* video. As a… https://t.co/PdcHmjeKjh

[Bil Yackey @bilyackey]

When the day winds down, I always try to (correction: NEED to) take time to myself and get done at least some of the things I can’t get to during what is always a hectic day.
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Tonight… https://t.co/Dq3Ap6qAUm

[Bil Yackey @bilyackey]

One of my favorite football traditions he’s going to watch Ohio State play in the #B1G Championship in Indy with @KoreyHunt19. As much fun as that is each year, I’m really lucky that… https://t.co/boSxRLlFGe

[Bil Yackey @bilyackey]

What’s everyone’s plans this rainy Saturday? We’re attempting to play some music while we get ready for a day of football. Keyword: attempting. @ Lexington, Kentucky https://t.co/4lR3JFkUor