Blackad

Stronger language for adventurous brands

[Blackad @blackadcopy]

Our Terrible Tone of Voice Playbook is a peek behind the curtain at how brand gibberish is really concocted. Read to avoid a truly insufferable voice for your own brand ⬇️

https://t.co/YML8dCcifi

[Blackad @blackadcopy]

We're hiring a head of copy. We're in Glasgow.

(Insert usual stuff about winning new clients and hatching big plans.)

https://t.co/kZCJtQvJU7

[Blackad @blackadcopy]

Everyone's doing more to make their content accessible, us included.

If you're not, let’s start right now – beginning with content that’s optimised for screen readers ⬇️

https://t.co/ZpYJg1AvTu

#UXCopywriting #UX #Accessibility

[Blackad @blackadcopy]

Looking for a fortnightly delivery of "beautiful and succinct" content?

Look no further – for insights, how-tos, analysis, book reviews and other good stuff about words, sign up to BlackMail 👇🏽

https://t.co/o8OPo3NfDy

#Copywriting #BrandMessaging #ToneOfVoice

[Blackad @blackadcopy]

A mA A/B testing is here to help you experiment your way to optimised copy.

Here's how it works 👇🏽

https://t.co/sIFf3bxCA9

#UXCopywriting #UX #Microcopy

[Blackad @blackadcopy]

How far should you push your brand language when you're focusing on the user experience (UX)?

Alan, Helen and Chris discuss ⬇️

https://t.co/CiABRapca7

#UXCopywriting #UX #Microcopy

[Blackad @blackadcopy]

You've nailed down a great value proposition, but how do you squeeze as much value from it as possible?

We've got the inside line on doing just that ⬇️

https://t.co/WS8NxiSGTb

#ValueProposition #BrandPositioning #BrandMessaging

[Blackad @blackadcopy]

Way back in October we spent 45 minutes discussing ways to react to shifting customer needs, expectations and behaviours.

There was plenty of real examples, and a new set of rules to help you pivot (sorry) your value proposition ⬇️

https://t.co/ZSrjfRN4qj

#ValueProposition

[Blackad @blackadcopy]

"A brand without a value proposition is like a Sunday dinner without gravy. It’s edible, sure, but where’s the magic?" ✨

Read our blog to find out how a value proposition could help your business ⬇️

https://t.co/5rfjWR2KLX

#ValueProposition #BrandPositioning #BrandMessaging

[Blackad @blackadcopy]

A recent read for the Blackad book club was Obviously Awesome by April Dunford. But is the title of this book deservedly confident? We hit ‘sync’ on our Kindles to find out ⬇️

https://t.co/upmX8IrSZO

#ValueProposition #BrandPositioning #BrandLanguage

[Blackad @blackadcopy]

"A well-placed expletive grabs attention. It’s one of the reasons we love them. But you don’t have to get your vocabulary from the gutter to achieve this effect." 😏

Here's how to write *bleeping* brilliant brand messaging ⛔️

https://t.co/uf5XoLAarN

#BrandMessaging

[Blackad @blackadcopy]

Here are our top tips on how to embrace the support of a spellchecker, without risking your own reputation…⬇️

https://t.co/FCbiX7dzEW

#ContentTraining #Copywriting #CopywriterTraining

[Blackad @blackadcopy]

@BetaRish Thanks for the share Rishi. Nothing beats looking at writers’ portfolios to restore my faith in this thing called copy.

[Blackad @blackadcopy]

Hey #copywriter friends 👋🏽

We've got two jobs on the go – one for two months or so, running social media for a client in Scotland. The other is a commodity writer role in London ⬇️ #copywriterjobs

https://t.co/gwvHNp6GDy

[Blackad @blackadcopy]

The person commissioning a copywriting course has lots of choices to make 🤷🏽‍♀️

What topics should you build into the day? And how do you find out what the team really needs?

We can help 🎙

https://t.co/FdlWO6c8Gk

#ContentTraining #Copywriting #CopywritingTraining

[Blackad @blackadcopy]

Should you outsource your content writing? Or train your in-house team? 👀

https://t.co/hFSL24BdZU

#ContentTraining #Copywriting #CopywritingTraining

[Blackad @blackadcopy]

The way we use language is constantly changing.

Do you have another think coming? ⬇️

https://t.co/5cMTH5yCti

#ContentTraining #Copywriting #CopywritingTraining

[Blackad @blackadcopy]

Hey #copywriter friends. We've got two jobs on the go – one for two months or so, running social media for a client in Scotland. The other is a commodity writer role in London. #copywriterjobs https://t.co/rLEQWVl5Zx

[Blackad @blackadcopy]

📣 Job klaxon! This time for a social media #copywriter. Starting now, working full-time, and finishing at the end of March – but it could extend. https://t.co/tPRCW4wpsl

[Blackad @blackadcopy]

@copygigs thanks for the share @VikkiRossWrites 🙏

[Blackad @blackadcopy]

An episode of Brand Agony that's just ever-so-slightly leaner and hungrier than usual – and it's all about tone of voice 🎙

Listen ➡️https://t.co/wDrxNi8FWl

#ToneOfVoice #BrandMessaging #ContentTraining