Steve Jackson

Customer Data Platforms, Analytics and marketing entrepreneur & CEO at Toristy.

[Steve Jackson @blackbeak]

Get my free whitepaper, How to unmask customers using AI/CDPs. Includes: 56 CDP tools compared including #Adobe, #Blueconic, #Redpoint #rudderstack, #TreasureData and #Segment, case studies and my methodology

You can pick up a copy for free from https://t.co/PtpkaXZHaj

[Steve Jackson @blackbeak]

I just published Digital marketing data changed my life https://t.co/YbRBl2n33J

[Steve Jackson @blackbeak]

Google really dropped the ball with GA4. It's a nightmare.

I know I'm an #analytics fanboy and not supposed to say that.

But seriously Google, why?

https://t.co/rLxzXdSOuw

[Steve Jackson @blackbeak]

@Jenn_Kunz Yep, it's a ga4 glitch in the matrix. It's been happening for ages.

[Steve Jackson @blackbeak]

Prioritising your work is one of the most important things you can do.

It helps with your life balance, it helps get things done and it drives progress.

This article has some ideas about that.

https://t.co/xjZth0FzDZ

[Steve Jackson @blackbeak]

Last week I talked about the REAN model and how I use it to map user journeys.
It's not where the model ends though.
I map out what I call data use cases that allows you to get more value from your #data
https://t.co/2FHbBfImZ8

[Steve Jackson @blackbeak]

I read this elsewhere and my first reaction was, well was the writer any good?

It might sound harsh, but AI didn't steal the job.

Someone using AI did.
https://t.co/p5aolW7Ai9

[Steve Jackson @blackbeak]

REAN is a user journey model I've been using for 17 years ans still works as well today as it did then. https://t.co/KBMMhlOtON

[Steve Jackson @blackbeak]

I was recently sent a Travel Tech Essentialist survey.
When asked;
How much impact will generative AI have on overall efficiency and customer experience in the following travel subcategories? 71% scored Tours and Activites a high impact.

https://t.co/R4nYpOjphF

[Steve Jackson @blackbeak]

@WMPolice your website is down. #justsayin

[Steve Jackson @blackbeak]

@baekdal Agree. It's impressive until you learn it's not that good. I tried #adobe #PhotoshopAI beta version and it can only do simple things well unless you're a master of the tool. Some way to go before we can get an output that isn't random.

[Steve Jackson @blackbeak]

If you're in marketing, you will know what a Martec stack is. I have worked on cases where I have trebled the output of a martec stack and got rid of the ones that weren't essential saving the client I worked with money on pointless martech tools.
https://t.co/rG5U7DcpgA

[Steve Jackson @blackbeak]

Shortly, with a CDP you can access, store and analyse customer data in real-time, allowing you to make better decisions and create more personalised experiences for your customers. But which ones are essential.

https://t.co/4lNFcYNzje

[Steve Jackson @blackbeak]

Continuing with my series of customer data platforms or #CDP as they're commonly referred to I bring you one of my personal favourites. Rudderstack.

Rudderstack is the only platform I could find with a good freemium model.
https://t.co/w0LTshMwgz

[Steve Jackson @blackbeak]

ML & AI is not the future of CDPs it's already here. Read on to find out more.
https://t.co/9L9UBjua1D

[Steve Jackson @blackbeak]

From Raw Data To Actionable Insights
Have you thought of streamlining your marketing efforts with a #CDP?
https://t.co/gP5vpPJ48j

[Steve Jackson @blackbeak]

A compliation of data from Expedia, Hotels and VRBO shows a period of the "No Normal" coming in 2023.
https://t.co/ms5VLGy3vv

[Steve Jackson @blackbeak]

How do you choose the right customer data platform for your business? A comprehensive checklist below;
https://t.co/jL7LXMGO2U

[Steve Jackson @blackbeak]

This article outlines why you can have a data strategy with privacy of your users at the core of that strategy.
https://t.co/yUwhsaHdSm

[Steve Jackson @blackbeak]

@LauraEmiliaIt Actually in this case it is! :D

[Steve Jackson @blackbeak]

Since I started posting about customer data platforms #CDPs I've had a couple of comments asking me about pricing.
My whole stack costs less than €40 a month. Hit me up at https://t.co/Vf1eH6sR5a if you'd like to find out more.