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Google really dropped the ball with GA4. It's a nightmare.
I know I'm an #analytics fanboy and not supposed to say that.
But seriously Google, why?
https://t.co/rLxzXdSOuw
Prioritising your work is one of the most important things you can do.
It helps with your life balance, it helps get things done and it drives progress.
This article has some ideas about that.
https://t.co/xjZth0FzDZ
Last week I talked about the REAN model and how I use it to map user journeys.
It's not where the model ends though.
I map out what I call data use cases that allows you to get more value from your #data
https://t.co/2FHbBfImZ8
I read this elsewhere and my first reaction was, well was the writer any good?
It might sound harsh, but AI didn't steal the job.
Someone using AI did.
https://t.co/p5aolW7Ai9
I was recently sent a Travel Tech Essentialist survey.
When asked;
How much impact will generative AI have on overall efficiency and customer experience in the following travel subcategories? 71% scored Tours and Activites a high impact.
https://t.co/R4nYpOjphF
@baekdal Agree. It's impressive until you learn it's not that good. I tried #adobe#PhotoshopAI beta version and it can only do simple things well unless you're a master of the tool. Some way to go before we can get an output that isn't random.
If you're in marketing, you will know what a Martec stack is. I have worked on cases where I have trebled the output of a martec stack and got rid of the ones that weren't essential saving the client I worked with money on pointless martech tools.
https://t.co/rG5U7DcpgA
Shortly, with a CDP you can access, store and analyse customer data in real-time, allowing you to make better decisions and create more personalised experiences for your customers. But which ones are essential.
https://t.co/4lNFcYNzje
Continuing with my series of customer data platforms or #CDP as they're commonly referred to I bring you one of my personal favourites. Rudderstack.
Rudderstack is the only platform I could find with a good freemium model.
https://t.co/w0LTshMwgz
Since I started posting about customer data platforms #CDPs I've had a couple of comments asking me about pricing.
My whole stack costs less than €40 a month. Hit me up at https://t.co/Vf1eH6sR5a if you'd like to find out more.