Blake Wiley

Access Capital

[CPG WIRE @cpgwire]

Bloom Sparkling Energy is now available at every 7-Eleven across Australia.

International expansion has been a key focus for Bloom this year. In addition to Australia, Bloom Sparkling Energy also debuted in Canada and the UK.

Bloom’s revenue is projected to top $500M by the end of 2026.

[CPG WIRE @cpgwire]

UK-based Imperial Brands has acquired Black Buffalo — a leading purveyor of tobacco alternatives in the U.S. — for $150M + earnout.

Black Buffalo launched in 2015 and was backed by Listen Ventures, Access Capital, Vice Ventures, and several others.

Black Buffalo grew topline revenue by 10x between 2020 and 2022.

[CPG WIRE @cpgwire]

Modern pasta sauce brand Sauz is set to finish 2025 with sales approaching $15M.

The company, which launched in the summer of 2023, hit a bunch of other milestones this year too:

- Secured distribution at Kroger, Wegmans, The Fresh Market, Sprouts, and a number of others
- Closed a $12M funding round led by CAVU
- Launched a wide variety of new flavors along with Pesto and Alfredo lines

[CPG WIRE @cpgwire]

Tito’s Handmade Vodka is acquiring a majority stake in LALO Tequila, one of the fastest-growing tequila brands in the United States.

Partnering with Tito’s will provide LALO with strategic sales support and access to an expanded distribution network to accelerate growth.

[CPG WIRE @cpgwire]

Supergut continues to solidify itself as the fiber brand of the future.

The company just launched Foundational Daily Fiber, a prebiotic fiber line designed to make digestive wellness easy.

Metamucil 2.0

[Liquid Death @LiquidDeath]

Hey sugar junkies! The Toxic Avenger is our new spokesperson. Listen to Toxie. Don't drink soda, drink Liquid Death soda-flavored sparkling water. Low-calorie, HUGE flavor. And catch The Toxic Avenger UNCUT only in theaters 8/29. #liquiddeath #toxicavenger

[Liquid Death @LiquidDeath]

We figured out the only way to make @YahooFantasy Football better: guillotines. Introducing new Yahoo Fantasy Guillotine Leagues, presented by #LiquidDeath. Sign up to start building your league and chopping off heads here: https://t.co/GoPyft3bQJ

[Blake Wiley @blakecoyote]

@ReaserC @grok Blake Wiley

[CPG WIRE @cpgwire]

According to the WSJ, Liquid Death is launching a sparkling energy drink line in January.

Liquid Death plans on rolling out 12 oz skinny cans that contain an approachable 100mg of caffeine along with vitamins and no sugar or artificial sweeteners.

[Liquid Death @LiquidDeath]

🍍🚨Piña Killada 🚨🥥 Named “Only Beverage on Earth” by “Piña Killada Magazine.”

It’s just 10 calories and available exclusively at Target for a very limited time. Get this award-winning flavor of summer now before it’s gone forever: https://t.co/vssaoo4Oh9

[CPG WIRE @cpgwire]

Sauz, a next-generation pasta sauce brand, closed a $12M funding round led by CAVU Consumer Partners.

Coefficient Capital, Palm Tree Crew, and Strand Equity also participated in the round.

Sauz will use the funding to raise awareness and expand distribution.

[CPG WIRE @cpgwire]

Supergut expanded their GLP-1 Booster range with three new flavors:

- Blood Orange
- Watermelon Lime
- Raspberry Lemon

[Blake Wiley @blakecoyote]

@wolfdass @elsquidroecabo @PatMcAfeeShow @barstoolsports @HomefieldApparl That’s 17 hours. Please make sure the yard stick pina colada’s aren’t 34 inches!

[Blake Wiley @blakecoyote]

@PlatinumKey13 Can the base coach not call time out for him there?

[Liquid Death @LiquidDeath]

Did you know that 9 out of 10 fake doctors recommend killing clowns in dreams to relieve stress? Now Liquid Nighttime Multimineral supplement from @MaryRuths is made with a little bit of @liquiddeath. Try it now at Walmart, Amazon, or MaryRuth’s: https://t.co/X0N87UbFeZ

[Mark Gallo @guhlo]

Incredible flavors from the Waterloo & Guy Fieri Flavortown Collaboration (h/t @theimpulsivebuy)

can't wait to try

[Stack3d @Stack3dNews]

Liquid Death and Carter Faith make a song from actual internet haters https://t.co/qOJNW9ENDx

[Blake Wiley @blakecoyote]

@guhlo Zevia (market cap $135M) outselling Olipop is surprising. No flavored sparkling or still water screen grabs??

[Liquid Death @LiquidDeath]

Drink for two with Kegs For Pregs from @nglwithkylie x #LiquidDeath! Pregnant women need to drink more water. That’s why we partnered with Kylie Kelce to give birth to these 5-liter, ultra limited edition mini kegs filled with our chuggable Mountain Water. Get yours now: https://t.co/ERxDcFaAxc

[CPG WIRE @cpgwire]

Fast-growing digestive health brand Supergut secured funding from Full Frame Growth Partners, Access Capital, Strand Equity, and others.

Supergut also appointed Tracey Warner Halama, the former President of Vital Proteins, as CEO.