@cpaik Man it’s the “actually” Olympics in the replies here.
I majored in journalism in 09 and spent 06-15 in print newsrooms.
The mental gymnatics and “actually this makes what I do more important” is the exact thing we said back then. These are all the same arguments it’s bizaare
If you’re playing golf and the shot calls for a driver or 3W off the tee and you’re hitting an iron to keep it in play, honestly just grab your purse and take up pickleball
Insurance companies love to send physical mail where the outside looks like you're being summoned to a prison sentence, and inside it's like "we added a semicolon to section 4230 in our T&Cs."
DTC in 2014: “If we cut out the distribution middleman and ship direct, and avoid legacy ad channels, we can pass the savings onto customers.”
DTC 2024: “If we spend enough on advertising one day we can get into Target!”