Ben Lillrose @blillrose - Twitter Profile

blillrose retweeted

Detroit Tigers

@tigers

almost 2 years ago

They let the Tigers get hot.

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blillrose retweeted

Joe Pompliano

@JoePompliano

about 3 years ago

Tiger Woods and Rory McIlroy are launching a new indoor golf league — and I think it can be huge. Here's why: Overview TGL is a new golf league started by Tiger Woods, Rory McIlroy, and Mike McCarley of TMRW Sports. • 6 teams (3 PGA Tour players each) • 18-hole golf matches every Monday night Each match has a 2-hour time limit and takes place inside a 135,000-square-foot arena in Palm Beach, Florida. The golfers will hit long-distance shots into a simulator the size of an IMAX screen before moving to a short-game area for chipping, bunker shots, and putting. The venue will hold 1,500 to 2,000 people — and some of the world's best golfers have committed to play: • Tiger Woods • Rory McIlroy • Jon Rahm • Justin Thomas • Collin Morikawa • Matt Fitzpatrick • Xander Schauffele • Max Homa But here's why it could actually work... 1. Equity alignment: TGL will be owned by four different groups: TMRW Sports (54%), the PGA TOUR (18%), the individual teams (18%), and the players (10%). This structure aligns incentives across all major stakeholders and forces everyone to focus on growth. (h/t @Sportico) 2. Celebrity investors: TMRW Sports & TGL have raised money from 50+ of the world's most popular athletes and celebrities. • Josh Allen • Steph Curry • Shohei Ohtani • Gareth Bale • Arthur Blank • David Blitzer • John Henry • Shaquille O’Neal • Dwyane Wayne • Kevin Durant • Lewis Hamilton • Tony Romo • Justin Timberlake • Sidney Crosby • Justin Bieber • DJ Khaled • Macklemore • Darius Rucker • Alex Morgan All of these investors have huge audiences and can make a meaningful difference in the growth of TGL. 3. Primetime Golf: TGL's season will run for 15 weeks from January to April 2024. This is a perfect time because 1) they are only competing with NBA and NHL regular season games, 2) US sports fans are already trained to watch sports on Monday nights because of Monday Night Football, and 3) it will be the only golf event played in primetime (not midday). 4. Social & Gambling Content: All TGL players will be mic'd up during the matches, which has already proven to be successful with "The Match" Series (7 events so far). Plus, TGL matches will have a gambling component, creating friendly banter that performs well on social media (Social impressions —> TV viewership). 4. TV Rights: TGL will get a good TV deal because 1) Tiger Woods is involved, 2) there is a lack of premium sports rights up for grabs (outside of the NBA), and 3) advertisers will pay a premium for the audience. Remember: Tiger Woods doesn't move the needle; he is the needle. And my guess is that a current PGA Tour partner like NBC will pay up big to test the concept. So the only big question remaining is whether traditional golf fans will enjoy indoor golf content enough to tune in every week. But with TGL’s impressive list of owners (Woods & McIlroy), players (Woods, McIlroy, Rahm, Thomas, Morikawa, etc.), and investors (50+ celebrities with huge audiences), I certainly wouldn’t bet against them. Ps. Today's podcast broke down the entire TGL business model and also included an exclusive interview with @alexisohanian, who (along with Serena and Venus Williams) just purchased the first TGL team. Apple: https://t.co/wyITB1Gi86 Spotify: https://t.co/l16609F6P6 Enjoy!