#JENNIE IG update
“Thank you to my wonderful crew who’s been with me every step of the way. Our Europe tour has been so much fun because of you all. See you again very soon. XO.”
“The key driving force behind YG’s transformation into a global intellectual property (IP) company is @BLACKPINK.
Their second full-length album, BORN PINK, reached No. 1 on both the U.S. Billboard 200 and the UK Official Albums Chart. BLACKPINK also became the first Asian girl group to headline Coachella, and through a combination of world tours, YouTube, and collaborations with global brands, they expanded the global market for K-pop girl groups.
Today, BLACKPINK has established itself as YG’s flagship intellectual property (IP), extending far beyond music and albums to encompass concerts, fashion, digital platforms, and brand partnerships.”