Sometimes growth starts long before the numbers move.
We just published our case study with @arcfunmi, breaking down the thinking, positioning, and identity work behind one of Africa’s fastest-growing built environment media platforms.
https://t.co/wRK74XCgDF
This is a very long video, but it will help you see design in a different way. It explains how design is a way of thinking instead of a role, how to use design thinking to create innovation and the role of an anthropologist in the design thinking process.
https://t.co/Rbh9vFZafo
🚨 BREAKING: Blockagram is DEAD! They're slashing that sneaky 'A' to become Blockagrm, this INSANE "subtle" tweak is about to make them the MOST UNIQUE institution on the planet! You won't believe what's coming next! 🔥
One of the most important and least-discussed concepts in physical asset tokenization is the distinction between custody and ownership. Traditional markets treat these as interchangeable by default.
The token carries the ownership claim. The custodian holds the physical asset. Transfer can happen instantly and verifiably without either party needing to handle the object.
Camps are where we’d explore adoption, retention, and usability problems with blockchain products. We’d sit there and examine what’s going on, the science behind it, and how to solve the problems. At the end of each camp, founders would go home with solved adoption issues, a clear vision of their product lifecycle, better retention strategies, and a network of other founders that might foster partnerships.
I can’t contain my excitement.
Sofar, we’ve launched 2 products on our website
We launched “papers” and we’re launching “camps” later this week
builder’s therapy would be our first camp
Anticipate more information within the week!
We just published a new paper exploring how blockchain can move beyond digital speculation into real-world ownership systems.
From NFTs to tokenized physical assets, identity, and collectible infrastructure.
This is where Web3 starts becoming usable.
https://t.co/55XlPqzmwo
NFTs were never the problem.
The problem was restricting them to speculative digital pictures.
The real opportunity is physical collectibles.
Every industry already has them:
- watches
- cars
- sneakers
- gaming hardware
- fashion
- designer toys
- luxury products
- signed merchandise
These things already function like NFTs socially:
scarcity, ownership, provenance, resale culture, identity.
Blockchain simply becomes the verification and ownership layer.
Imagine buying a collectible product and instantly receiving an onchain ownership certificate tied to that physical item.
Now imagine being able to:
- verify authenticity
- track provenance
- transfer ownership
- resell globally
- build communities around ownership
- unlock experiences through possession
Not “NFTs.”
Collectibles.
I genuinely think this is where blockchain adoption starts making sense to normal people.
At @blckagram, we’re increasingly interested in designing systems like this:
products that use blockchain infrastructure to solve real behavioral and ownership problems.
If you’re building in this direction or want to explore it deeper, send us a message.
If you’re building a media platform, institution, community, or cultural brand, you should absolutely read this case study.
Not because of the visuals.
But because of what happens when a brand finally becomes clear enough for people to believe in it.
This was one of my favorite projects to work on.