Ward van der Put

#Usability professional • E-commerce marketing strategist • Co-founder and CEO at StoreCore™ • #WebDev and author of several books on webdevelopment

[Ward van der Put @bloknood]

”Fullstack product developer”

[Ward van der Put @bloknood]

Frauduleuze #webshops kunnen ongehinderd adverteren bij Meta. Het moederbedrijf van Facebook, WhatsApp en Instagram controleert nauwelijks en treedt amper op tegen frauduleuze #webwinkels.

https://t.co/NmNizZTjEe

[Ward van der Put @bloknood]

Belgische #webwinkels krijgen Wero-betaaloptie:

#ecommerce
https://t.co/Y2cn11Uyix

[Ward van der Put @bloknood]

Winkelstraten lopen weer vol, maar Nederlandse #webshops leggen het af tegen Chinese concurrent.

#ecommerce
https://t.co/dUNXiIec0f

[Patrick Heijmans @patrickheijman1]

Ik doe al meer dan vijftien jaar handmatig zoekwoordenonderzoek.

Nu heb ik het hele proces geautomatiseerd met AI-agenten.

Met Airtable en twee N8N-agenten heb ik een systeem gebouwd dat onderwerponderzoek op grote schaal afhandelt:

info: https://t.co/8DZ3gZffvz

[Ward van der Put @bloknood]

#AI Nano Banana Pro 3

[Ward van der Put @bloknood]

#AI How it started…

[Ward van der Put @bloknood]

#AI On the move...

[Ward van der Put @bloknood]

#MyXAnniversary

[Ward van der Put @bloknood]

#iDEAL wordt #Wierdo.

Met zo’n naam ligt internationaal succes echt voor het oprapen…

https://t.co/ILU5VqYE7Z

[Ward van der Put @bloknood]

Veel gebruikers onbekend met hun rechten op online platforms; ACM start voorlichtingscampagne.

#ecommerce
https://t.co/WS1W3A4zs8

[Ward van der Put @bloknood]

Klantenservice onvindbaar of account geblokkeerd: veel klachten over websites.

#ecommerce
https://t.co/ijrUef5dqh

[Ward van der Put @bloknood]

Adyen voelt impact van handelsoorlog: grote #webshops uit China drukken op groei betalingsverwerker.

#ecommerce #fintech
https://t.co/SseOFyLlBN

[Ward van der Put @bloknood]

Webshop V&D komt in Britse handen na overname door Secret Sales.

#retail #ecommerce
https://t.co/Fo75hzK6n9

[Ward van der Put @bloknood]

Miljardenbedrijf Amazon vraagt kantoorpersoneel vrijwillig te werken in pakhuizen.

#ecommerce
https://t.co/LFUQIABJPC

[Ward van der Put @bloknood]

Five best practices for communicating #sustainability in #ecommerce, via @Baymard:

https://t.co/IrN7JB4wL9

[Lily Ray 😏 @lilyraynyc]

Let me be very clear about the Helpful Content Update.

When Google announced this update, THEY were the ones who went on record claiming that recovery is possible, and that sites could begin to regain traffic after making changes and improvements that would lift the classifier that suppressed sites’ traffic.

In fact, there is even a recording of Google originally stating that recovery was possible “within in a few weeks.”

Of course, that language gradually changed to “a few months” and eventually, even more ambiguous timelines, leading up to now - where Google has said at multiple Creator Summits - including one a couple weeks ago - that “we are still working on this and are taking it seriously; it’s not an overnight fix.”

Site owners hung on Google’s every word and waited for months and months - while investing in outside support and overhauling their sites - for any semblance of a change that would help them recover.

It’s been almost 2 years, and very few HCU sites have seen any meaningful recovery, despite making dramatic changes and improvements.

This is not the case for websites affected by other algorithm updates outside of the HCU. I’ve personally worked on dozens of recoveries over the years, and there are countless examples of websites who have been able to get back in Google’s good graces after being hit by updates or penalties.

This is not true of the HCU. I’ve been saying since it happened - it feels like HCU sites were “put in jail.” I’ve also done everything in my power to bring visibility to how unfair this is for these site owners, and how these outcomes directly contradicted the guidance Google gave us at the start of the update.

My team and I worked on various HCU-affected sites, with a few great recovery case studies, but many sites were unable to see substantial recoveries. We provided these clients same guidance we provide for all clients impacted by algorithm updates - tried and true methods that have worked for years. These recommendations are always rooted in actually improving websites and making them better for users. I also spent dozens of hours, including weekends, providing free advice to affected site owners simply because I knew how much it was hurting their business, and I wanted to help.

We would have never serviced HCU clients if Google had just been honest from the start - most websites affected by the HCU are going to find it nearly impossible to recover within 2 years, despite making dramatic changes. Again, this is distinct behavior from other Google algorithm updates.

In my opinion, we need to be asking why Google’s communications around this update have changed so much over time, and why these sites seem to have received unfair treatment compared to all other Google updates. I’m a big fan of the work @natejhake has been doing to get to the bottom of these questions. (Although the answers are quite disheartening.)

The entire experience has been devastating for so many site owners, and the inconsistency between what Google said and what Google actually did is something that has forever changed my perspective about the company.

[Ward van der Put @bloknood]

Online shopping is boring!
A new study by Criteo found that more than three in four consumers find #ecommerce is “functional” but not fun anymore.

https://t.co/hJnrGOsKRY

[Ward van der Put @bloknood]

Hab’ ein Luftballon gefunden!

[Ward van der Put @bloknood]

DHL mag niet op de stoep parkeren, PostNL wel: minister krijgt gelijk van Raad van State.

#ecommerce #logistics
https://t.co/Z9GQ46TRWA

[Ward van der Put @bloknood]

San Francisco Oakland Bay Bridge
#TeamPixel #NoFilter

[Ward van der Put @bloknood]

Een curzus Nederlands...?