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Google recently announced several major updates to search at its I/O conference. Here are the four most important SEO takeaways that will help your website continue to stay relevant in the new era of AI search, from our experts at @BlueCompass.
Locals are using ChatGPT, Gemini, Claude, and Grok to answer questions about where to find local products or services. As a business owner do you have any control over what they say or recommend? Yes. In fact, you can do a lot for free, says @drewharden, CEO and founder of @BlueCompass.
💡 Find this show on your favorite player: https://t.co/36imgrEvqP
As your customers use traditional Google searches less, savvy business owners must look beyond traditional search engine practices toward generative engine optimization (GEO).
Our team had a wonderful time sponsoring and attending the @BreakthroughT1D Gala in Omaha this weekend!
Over $1.5 million was raised to support efforts to find a cure for type 1 diabetes.
We redesigned the @DSMAirport website - and it’s a game changer ✈️
The new site is faster, cleaner, and dramatically easier to use. You can check real-time flight status, see live parking availability, explore the airport, and more.
One of my favorite parts = the showcase of the stunning new terminal opening in January 2027. It gives travelers a real sense of what’s coming. It looks incredible - I'm excited!
Huge thanks to the forward-thinking team at the @ for trusting us with this project. It’s been a fantastic partnership.
And, another great job by the expert marketers, designers and developers at @BlueCompass!
The @BlueCompass team split into groups for volunteer opportunities this quarter.
I visited one of my favorite places: Meals From the Heartland.
@MftH rallies volunteers and donors to pack nutritious meals that fight hunger for kids and families, both right here in our communities and around the world.
It's super easy to jump in, pack meals together, and actually help save lives one meal at a time.
Also..... man, do I look good in a hairnet.
We're excited to announce Compass Con 2026!
...get the latest digital marketing insights AND a Mac stress reliever!
Compass Con is our free marketing conference exclusive to @BlueCompass. Our experts share the latest tips to help you get more out of your digital marketing.
Mac & Cheese, our golden retriever, has become a beloved staple of the event. He’ll be there to greet attendees with tail wags and supervise the festivities with his signature golden charm.
If you're a Blue Compass client, we've sent out email invites. Register and join us on May 6!
An SEO "hack" that's working wonders right now:
Highlight your team members' expertise and feature them as the authors of your website content.
We're seeing Google favor content created by real, authentic people more so than organizations.
Happy Team Member Appreciation Day!
We honored our team with catered lunch, personal cards, gifts and one of our favorite games: Blue Compass Pictionary.
(Please enjoy these creative drawings from the @BlueCompass team)
One of my favorite compliments we receive frequently from our clients: "You have an amazing team."
Indeed, we have an absolutely incredible team. I’m thankful for the opportunity to work with them.
When you love the people you work with, it feels like hanging out with friends each day.
With the rise of AI, is website traffic down?
In some cases, yes. Publishers are getting hit hard, for instance. However, many types of websites haven't seen a reduction. But of course, that could come.
But here's the silver lining: clicks are slowly becoming higher quality.
A SEMRush study shows that website traffic from generative AI is 4.4% more likely to convert. At @BlueCompass, we are seeing longer session durations and more page visits, and higher conversions across most websites.
I recently discussed this at ITEXPO in Florida: https://t.co/m7TIyu22D7
Our team was surprised by a Super Bowl snack party! 🏈
It's wonderful when positive surprises happen in the workplace.
Two of our team members created football-themed drinks and snacks for the rest of the team.
Leaders should foster a great workplace culture, of course, but it's also fantastic when everyone has bought into the importance of maintaining it.
As Dale Carnegie once said, "People rarely succeed unless they have fun in what they are doing."
Want to learn SEO in 2026? Our experts have created this free SEO 101 guide to help you improve your website's visibility in search: https://t.co/9WkGIieCt0
Our CEO, @DrewHarden, recently made an impact at Affiliate Summit West in Vegas.
He connected with publishers and marketers, spoke with big brands and shared his thoughts on the future of the web.
Another amazing @BlueCompass Christmas party last night ! Always fantastic to spend time celebrating a successful year with our team.
Also, I’m no good at bowling.
Eighteen years ago, Drew & Cary started Blue Compass with a vision—one built on culture, innovation & a commitment to digital excellence. Today, their leadership continues to guide us toward new heights. Here's to 18 years of success & an exciting journey ahead! #18YearsStrong
It’s Kelsey’s first anniversary as a digital marketing analyst at Blue Compass! Her insights and strategic approach have been game-changers for our clients. We’re incredibly thankful for a fantastic first year with Kelsey.
Laughter is one of the most telling metrics of great workplace culture.
It's a sign of a feeling of safety and strong relationships.
Teams that dare to have fun together are more collaborative, resilient, and, yes, more productive.
I'm proud of the excessive, daily laughter in at @BlueCompass. In fact, our team takes lightheartedness very seriously.
We have leaders who laugh at themselves. We have managers who can take a joke. We tease each other.
You know you’re in a great culture when your coworkers can nicely tease each other and don’t fear repercussions.
Emotions are contagious!
Bring a little lightheartedness and humor to your workplace and it will catch on.