Iowaβs craft beer scene is experiencing a shift toward crisp,a lower-alcohol beverages. Noreen Otto, the executive director of the Iowa Brewers Guild and "ringmaster" of The Iowa Craft Brew Festival, highlights a major renaissance in craft ciders made from heritage fruits grown in local orchards.
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Consumers are increasingly moving away from heavily hopped IPAs and high-ABV stouts in favor of straightforward, easy-drinking lagers and ales. "I do think one of the big misconceptions in craft beer is that everything tastes like hops, right?" Otto notes.