$500 customer: 7 calls, 6 emails, late payment
$30,000 customer: send invoice
I see this take all the time, lesson being only sell high ticket, avoid poor people like the plague.
But how about don't sell to customers you can't support?
McDonalds prints cash serving $5 burgers. Graveyard of local restaurants have gone bankrupt trying to sell the same thing for $18.
Everyone dreams of high ticket, high margin, no stress businesses.
I do as well!
But recently I've seen so much of this nauseating take it feels worth stating the obvious:
You can make money in business serving the general population.
@collin_ruth89 haha cheers. Do my best to only post about hotel ownership, operations, renovations, and growing our brand. But do have the occasional shitpost/random thought.
Our brand pages have 179,000 followers. I'm overloaded with DMs from hotel owners/operators to 'pick my brain'.
I had it at $99, then $250. Now it's higher, don't like it or see the value of my time, there's no gun to your head.
I have 5+ of my own projects going on (no outside investors) and a 2 year old I'd like to see once in awhile.
Go bark up another tree.
Been writing a weekly newsletter for 6+ years
Subscriber count is 10x lower than following on X
No one could ever sign up again, and I'd continue publishing
~Every issue is a letter to my kids as a hedge against an untimely demise
What would your kids rmr you by?