Ian Yates

Husband of 1, father of 2, dogfather of 2 more. Co-founder of Impact Score. Everton fan

[Ian Yates @bluenoseyates]

@impactscoreapp @nfum @NFUtweets @NFUCymru @FarmersWeekly @WonkyVegBoxes @TheWonkyVegCo @EcoCommunities_ @UoS_Sustain @UoMSust @GrowersDirectUK Haha. Excellent and handy!

[Ian Yates @bluenoseyates]

@impactscoreapp @uochester @Boodles @SheriffCheshire @Josh_Simpson94 @eatechnology @fishandchipswg @uoc_business Well done all for getting so close! 👏👏👏

[Ian Yates @bluenoseyates]

@impactscoreapp @SheriffCheshire @UoC_Sust @uochester @richardbeacham @EcoCommunities_ @ChesterFoE @FriendsCoCCP @rae_ritchie_ @MarkFDowling @TheGrocer Brilliant. Fingers crossed!!!!

[Ian Yates @bluenoseyates]

Just read Cap Gemini survey that shows a reduction in people willing to pay more for sustainable products (all to do with cost of living). Brands and retailers need to find ways of making sustainable products more attractive at this time

[Impact Score® Apps @impactscoreapp]

The UK's agri-food sector is THIS big & important 😮So we'll continue to push the brands and manufacturers of UK food products to keep sustainability on their agenda 💪 And support those that tangibly reduce their impact on people and the planet 👏Source: https://t.co/e7d3r9d8D3

[Ian Yates @bluenoseyates]

🌍 Sustainable business practices are at the forefront of minds right now, with glaring positives for both business and the planet.

It's fair to say that marketers have a significant role to play in delivering not only meaningful change, but also messag…https://t.co/A0ee8J7ur1

[Ian Yates @bluenoseyates]

Definitely a great read. Buy it! https://t.co/8I6HDWVAGK

[Ian Yates @bluenoseyates]

Wow - amazing tech!! ChatGPT is an AI driven, conversational model - this is the dialogue we had.

ME - What are the top 5 things I can do to live more sustainably?
CHATGPT - Here are five things you can do to live more sustainabl…https://t.co/Y0zcxzkfPE https://t.co/MWEArtdShE

[Ian Yates @bluenoseyates]

Love this. Nearly 90% people think they can make a difference by shopping more sustainably. Now we have to help them turn thought into action

[Impact Score® Apps @impactscoreapp]

Do you look and behave like a 'Sustainable Shopper'? Discover what they look like here and see for yourself 👀 https://t.co/DUTQv8yt5U Source: The Trends Shaping Shopping Report

[Ian Yates @bluenoseyates]

@impactscoreapp @EcoCommunities_ @ChesterSTrees @chesterzoo @equalitytrust @envjournal @UoMSust @UoS_Sustain @_UoW @GreenChester Faltering? I'd say 93% admitting it's no longer a priority is more than faltering!

[Ian Yates @bluenoseyates]

🔊 Are you making enough noise about your eco-credentials?

Shouting about your sustainability rating is a great way to increase brand appeal and stand out from your competitors.

Find out more about how independently verified credentials could help your…https://t.co/Ut9vgybYzJ

[Ian Yates @bluenoseyates]

🏆 Consumers are becoming more and more conscientious around the sustainability of the products they buy and use. With this in mind, are you keeping tabs on how you match up with your competitors?

I'd love to hear your thoughts on this, so please do vote…https://t.co/P13in82We0

[Ian Yates @bluenoseyates]

The fashion industry is failing us all.

Just 2 brands in this analysis are committing to halve their scope 3 emissions (yes I know its hard, but we have to drive it), and every single one of them is putting caveats and exclusions in!

As shoppers, we mak…https://t.co/nCZ6SjHL5U

[Ian Yates @bluenoseyates]

Am I a giant or is that the camera angle?

[Impact Score® Apps @impactscoreapp]

In the #CostOfLivingCrisis it’s critical to do the right thing by paying workers the real #LivingWage.
👏This #LivingWageWeek we're supporting employers who pay a wage that reflects rising costs. And will continue to lobby those who don't 💪 Get involved: https://t.co/buol37GETU

[Ian Yates @bluenoseyates]

Really!!!

* Less than half of businesses are making their products more sustainable
* Just 37% businesses are changing to be more sustainable

Are business leaders so out of step with what consumers want? Or is it more about toda…https://t.co/xnBNdBzZe2 https://t.co/Hm3sfio1C5

[Ian Yates @bluenoseyates]

🌱 Is sustainability amongst the top priorities for your customers currently?

I'd love to hear your thoughts on where it currently ranks for your consumers, and whether this is something that you're noticing change over time?

#sustainability #sustainabl…https://t.co/MJ1yKlCjbN

[Ian Yates @bluenoseyates]

In the current climate, sustainability is at the forefront of many consumers minds. Are you tapping into this in your current brand promotions already?

I'd love to hear your thoughts on this, and please do feel free to expand in the comments!

#sustainab…https://t.co/O5wlYau3xj

[Ian Yates @bluenoseyates]

The optimism of 2021 is now very distant. CFO's are terminating discretionary spend at the same rate as the financial crisis of 2016 and retaining cash is critical.

#businessintelligence #spendmanagement #spendanalysis https://t.co/2ExAzBWoiQ

[Ian Yates @bluenoseyates]

Might be of interest to some in my network https://t.co/Dsf0JINNf1

[Ian Yates @bluenoseyates]

HSBC the latest big name to have its knuckles rapped by the ASA for misleading statements about its green credentials.

While telling consumers they are investing $1 trillion to help clients reach net zero and are planting 2 million trees, they are 'simul…https://t.co/JnzfMe91P3