Blur India

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[Blur India @blurindia]

Blur India review: Our solid perfumes became a sold out success.

A simple yet genius way of smelling fresh throughout the day- our first drop was wiped out in days with rave reviews. With 100s of messages and comments about the restock-- these cuties will be back soon.

[Blur India @blurindia]

@Anshita51847583 Hi, We're so sorry you faced this issue. Can you help us with an email ID? We will resolve your issue asap!

[TNIE Karnataka @XpressBengaluru]

Here's a preview of today's #CityExpress. For more, visit : https://t.co/MgewGxzV75

🎨 Arun Kumar

[Blur India @blurindia]

💌 Your hug just got sweeter.

Our Smells Like A Warm Hug™ Solid Perfumes have always been your pocket-sized fragrance besties and now, we’ve added two new dreamy flavours to the lineup.

I GOT MY PEACHES OUT – ripe peach + crisp green apple + fluffy marshmallow = a whimsical fruity-sweet hug.

I’M DIPPED IN HONEY – golden honey + creamy caramel + warm amber + smoky agarwood = indulgent, addictive, unforgettable.

Why people love our solid perfumes:
✨ Compact & travel-friendly — slip into any pocket or bag
✨ Spill-proof balm formula — no leaks, no mess
✨ Works like a primer for EDP — makes your fragrance last longer
✨ Skin-safe & alcohol-free — crafted with natural, nourishing ingredients

This launch isn’t just about scents — it’s about reinventing how fragrance fits into your everyday life. Portable. Conscious. Layerable.

We can’t wait to hear which new flavour has won your heart. 💕

#BlurIndia #SmellsLikeAWarmHug #SolidPerfume #NewLaunch #BeautyInnovation

[Blur India @blurindia]

Newest Launch at Blur: Smells Like I'M DIPPED IN HONEY 🍯 & Smells Like I GOT MY PEACHES OUT 🍑

At Blur, every launch is a chance to reimagine what beauty can feel like. This time, we’ve bottled moods:
🍑 Smells Like I GOT MY PEACHES OUT → a playful, juicy blend of ripe peach, crisp green apple, and soft marshmallow.
🍯 Smells Like I’M DIPPED IN HONEY → golden sweetness with layers of warm amber, creamy caramel, and agarwood depth.

These aren’t just perfumes; they’re experiences designed to be portable, wearable, and unforgettable.

Launching new fragrances is never just about the scents for us. It’s about:
✨ Listening to what our community craves
✨ Blending creativity with performance
✨ Making fragrances accessible, fun, and always a little unexpected

We’re proud of this milestone and grateful to our community whose love makes every Blur launch bigger than the last. 💌

Explore the collection here: https://t.co/l63VC57td5

[Blur India @blurindia]

Perfume isn’t just bottled- it’s alive.

At Blur India, we keep our fragrances fresh, often bottling them just days before they reach you. That means your EDP may need a little time to “wake up”—a process known as maceration.

Think of it like letting wine breathe. Over a few weeks, sharp edges soften, notes round out, and the scent transforms into the rich, balanced experience the perfumer intended.

For our Breakfast in Bed collection, this journey turns light first impressions into comforting gourmands that truly linger.

In a world of instant gratification, maceration reminds us: good things take time.

[Blur India @blurindia]

Our cult-favourite EDPs are BACK in stock!

Vanilla Melts, Cookie Crumble, Coffee Cake, Peach Sorbet, Cherry Tart: the line-up that has everyone hooked is here again.

With 60,000+ pieces sold (and loved by all!), these scents have truly become a part of our community’s everyday moments; from college mornings to office days to nights out.

Long-lasting on their own and unbeatable when paired with our solid perfumes, they’ve earned their spot as a Blur classic.

Restocks never last long, and if history is proof, this one won’t either.

[Blur India @blurindia]

We’re thrilled to share that Blur India has been featured on HAVStrategy! ✨

This feature reflects our journey of building more than just beauty products — creating moods, stories, and experiences that resonate with Gen-Z’s spirit of individuality and self-expression.

Read the full feature here: https://t.co/iLjmDO4QLa

[Blur India @blurindia]

We’re delighted to share that Blur India’s fragrance launch, Smells Like Breakfast in Bed, has been featured on Adgully. ✨

This recognition is a testament to our vision of creating products that spark joy, celebrate individuality, and redefine self-expression in the lifestyle and beauty space.

Read the full feature here: https://t.co/Afmgi4xOST

[Blur India @blurindia]

New Launch: Blur EDP Tester Set – 5 for just ₹399
You spoke. We listened.

We know how hard it is to pick a perfume online — especially when you can’t smell it first. So we’re changing the game.

Introducing the Blur EDP Tester Set:
- 5 iconic fragrances
- 5ml each
- Just ₹399 for the full set

This is your chance to experience all five Blur Eau De Parfums, from sweet to flirty to warm, before committing to your favorite in the full-sized bottle.

Try them on your skin.
See how they wear through the day.
Mix, match, or layer.

Then pick your signature scent with confidence.
This isn’t just a product — it’s our way of making beauty more accessible, thoughtful, and fun.

Shop now on https://t.co/wepSWDqhJe and discover what you truly vibe with.
#BlurIndia #EDPTesters #TryBeforeYouBuy #PerfumeDiscoverySet #BeautyInnovation #FragranceIndia

[Blur India @blurindia]

Bought a blur mini gloss "for travel purposes".

Now it's in my purse, my desk drawer, my car, my emotional support bag!!

#BlurGirlProblems #beauty #gloss #lipgloss #TravelGoals #EverydayinStyle #Blur

[Blur India @blurindia]

🚨 BACK IN STOCK 🚨

You asked (screamed, actually)… and we listened.
Your fave Blur India EDPs are finally back — and they smell better than your ex ever did.

Go, go, go before they vanish again 👀👇

#BlurIndia #EDP #FragranceDrop #BackInStock

[Blur India @blurindia]

Solid perfumes, signature EDPs, and a whole lot of Blur chaos.

Behind every dreamy campaign is a team that laughs too hard, works too fast, and somehow makes magic happen — here’s a peek at our latest perfume shoot. 💥

From our balmy solid perfume primers to our bold Eau De Parfums, Blur scents are built to layer, linger, and make heads turn. And yes — our shoots are always packed with contagious energy (and maybe a glitter emergency or two).

📸 Featuring our fav frames, stunning models, and the real BTS from the Blur India set.

#BlurIndia #PerfumeShoot #SolidPerfume #EDP #FragranceMarketing #BehindTheScenes #BlurTeamEnergy #GenZBeauty #CreativeShoot

[Blur India @blurindia]

We’ve got some bittersweet news.
Our Breakfast in Bed EDP is completely sold out — minis, full sizes, everything.

To everyone who’s been hoarding, hyping, tagging, and DMing us — thank you. You didn’t just love this fragrance… you made it a Blur icon.

We’ve been reading all your comments (yes, even the “JALDIIII” ones) and we’re genuinely overwhelmed by the love. Your obsession melted our hearts — and cleared out our shelves.

Restocking it super soon and it’ll be worth the wait.
But for now… consider this your official “sold out” love letter.

P.S. You might want to check if your other Blur faves are still in stock... because they’re flying too.
This is not a drill.

#BlurIndia #VanillaMelts #SoldOutClub #ThankYou #FragranceGirlsUnite #BlurBesties #Perfume #EDP

[Blur India @blurindia]

@Seewani26M Please share your order ID and registered mobile number. We will check with the team and get to you ASAP.

So sorry for the trouble!

[Blur India @blurindia]

@babystarkuku Hello,

We apologise for the inconvenience caused. Please email us the concern at [email protected]

Team will resolve your issue on email.

[Blur India @blurindia]

Did you know carrying a Blur solid perfume in your bag makes you 43% more mysterious? Studies not found. 💼✨

#SolidPerfume #BlurFragrance #ConfidenceBoost #TravelEssentials #BagMustHaves

[Blur India @blurindia]

THIS is our yummiest launch till date. Meet ‘Smells Like Breakfast in Bed- Eau De Parfum | Dreamy Dessert Inspired Fragrances’

Imagine this: You are wrapped in warm cozy sheets, the temperature in your room is just right and someone walks in with a plate of warm gooey cookies 🍪, a side of vanilla ice cream 🍦with some sparkling peach iced tea 🍑 and tiramisu ☕

Welcome to the Breakfast Club. Blur India is serving the yummiest breakfast line up: Smells Like Breakfast In Bed Eau De Parfum. With up to 24% perfume oil, this yummy EDP collection is the cutest perfume line in town with cute custom charms (I mean, just look at the pictures above).

Here is the breakfast menu of your dreams:

🍪 Cookie Crumble: Warm & sweet with floral and fruity hints
🍑 Peach Sorbet: Sweet & juicy like peach iced tea
🍒 Cherry Tart: Sweet cherry mixed with dark and mysterious bitter almond notes
🍦 Vanilla Melts: Smells like cozy & creamy doughnuts topped with powdered sugar
☕ Coffee Cake: Smells like a spicy arabic latte that settles into gourmand coffee and vanilla notes.

We've made this in our kitchen with a whole lot of ❤️ and sweet ingredients. We're hoping you love these cuties as much as we do.

#blurindia #newlaunch

[Blur India @blurindia]

'It's Giving Honey' juicy lip oils that provide extreme hydration all day long🍯

[Blur India @blurindia]

Tag that one friend who will buy you a lipstick… or maybe 5.

#LipstickAddict #MakeupLover #BeautyObsessed #MakeupMeme #BeautyCommunity #MakeupHumor #ViralReels #TrendingNow #MakeupJunkie #GiftMeMakeup #blurindia