Michael Groff | CRO & Landing Pages

Scaling SaaS Brands with High-Converting Landing Pages + CRO 🔥 300+ Pages Built. 100+ Brands Scaled (Workday, HiredScore, Elevate...) | Founder @fitrmedia

[Michael Groff | CRO & Landing Pages @bmichaelgroff]

SaaS CRO Playbook that generates $1.8M in new pipeline.

And it’s yours for free.

• How to Setup A/B & Split Tests
• 6-Month Testing Roadmap
• CRO Tracker
• 148-Point Landing Page Checklist

Like + Comment “CRO” and I'll DM you it.

(Must be following or I can't DM)

[Michael Groff | CRO & Landing Pages @bmichaelgroff]

So we built it for you.

The SaaS Go-To-Market Kit.
21 days. Everything done-for-you.

DM me "KIT" and I'll show you what this looks like for your brand.

[Michael Groff | CRO & Landing Pages @bmichaelgroff]

Let me show you the math on a SaaS launch funnel:

→ $4,000/mo ad spend
→ 200 new trials (20% CVR)
→ $20 cost per trial
→ 50 customers (25% trial-to-paid)

At a $600/yr subscription:

That's $30,000 in new ARR.
From $4,000 in ad spend.

But this is why it doesn't work 👇

[Michael Groff | CRO & Landing Pages @bmichaelgroff]

It doesn't work because most SaaS founders:

→ Don't know how to write copy that converts
→ Don't have time to build and design the pages
→ Don't know how to set up proper conversion tracking

[Michael Groff | CRO & Landing Pages @bmichaelgroff]

That’s it. Copy this strategy and your follower account, and deal flow, will double in 12 months or less.

[Michael Groff | CRO & Landing Pages @bmichaelgroff]

Growing on LinkedIn is easy.

In 12 months, I grew from sub 1000 followers to almost 5000.

It also became our primary lead source.

LinkedIn is crushing for us right now.

Here’s our weekly system (no lead magnet) 👇

[Michael Groff | CRO & Landing Pages @bmichaelgroff]

LinkedIn Engagement Groups

This is the “dark” side of LinkedIn your favorite influencer doesn’t tell you about.

But it’s the strategy that gives you an unfair advantage in the algorithm.

[Michael Groff | CRO & Landing Pages @bmichaelgroff]

@__pqrd lol ok buddy 😅

[Michael Groff | CRO & Landing Pages @bmichaelgroff]

If you're SaaS site is getting high traffic from your ICP, but not converting.

This is the easiest problem to fix.

You already have the right people.

You just need to stop building your website like a brochure and start building it like a sales funnel.

[Michael Groff | CRO & Landing Pages @bmichaelgroff]

@Webluck_Studio Exactly.

[Michael Groff | CRO & Landing Pages @bmichaelgroff]

Free traffic strategies that have worked for our SaaS clients:

→ LinkedIn DMs (our biggest client ever came from this)

→ Reddit/Facebook groups in your niche

→ SEO content writing, you can rank in as little as 48 hours

→ YouTube, LinkedIn, X content

[Michael Groff | CRO & Landing Pages @bmichaelgroff]

One of our SaaS clients doubled their website conversions, without increasing traffic.

All they did was run a homepage split test.

❌ They didn't rebuild their site.
❌ They didn't double their ad spend.
✅ They just tested a different layout.

[Michael Groff | CRO & Landing Pages @bmichaelgroff]

SaaS founders ask me where they should be running ads.

Meta Ads → lowest cost, great for cold audiences who aren't even problem-aware yet

Google Ads → best for buyer intent, people already comparing solutions

But neither works if you're sending people to a broken page.

[Michael Groff | CRO & Landing Pages @bmichaelgroff]

If your SaaS is getting high traffic, but no conversions, the problem isn't your traffic volume.

It's that most of those visitors aren't your ICP.

A low-quality traffic website performs exactly the same as a no-traffic website. Fix the source, not the site.

[ben @ CVPR @contraben]

Introducing Contra Payments.

The first payments platform that lets you sell to AI Agents.

RT + Comment “Contra” and I’ll send you 100 products AI agents are looking for.

[Michael Groff | CRO & Landing Pages @bmichaelgroff]

@contraben Contra

[Michael Groff | CRO & Landing Pages @bmichaelgroff]

@stfuesh I see Godzilla 🫤

[Michael Groff | CRO & Landing Pages @bmichaelgroff]

@imakeBADads CU

[Michael Groff | CRO & Landing Pages @bmichaelgroff]

@imakeBADads CU