One month since the Benefits section has been live inside MetaMask.
We’ve been working on a simpler way for users to discover rewards and offers matched to what you already own and what you’ve done onchain.
Everything you’re eligible for is now easier to find in one place✨
The most successful activations we ran over the past year had two things in common:
1) rewards tied to a specific action (real usage of the product)
2) targeting based on user behavior
This way you filter out "bonus hunters" and reward people who are actually a good fit for your project and product.
I am not surprised that the majority of users are selling their airdrop (and let's not forget about vc dumping). People want quick $$$
The clock is ticking on the Pudgy Penguins offer✨
@MetaMask users have less than 10 hours left to claim the @pudgypenguins Soulbound Token.
If you haven’t claimed yours yet, open MetaMask → Rewards Tab → Benefits Section and claim it before the offer ends🐧
We reach people where they transact.
The signal is financial behavior, not cookies.
Inside wallets, not feeds.
Projects come to us to acquire users and retain users.
Users get rewarded for what they already do.
Wallets earn real revenue as publishers.
We win when they win.
Win-win-win.
Quirkies is building a community around self-expression, identity, and internet culture.
We partnered with them to help more users discover the @quirkiesnft world through @MetaMask while giving existing holders a collectible that marks their place in the community.
Claim the Quirkies Soulbound Token and lock your quirk in✨
704,479 users reached since we integrated inside MetaMask.
For the first time, brands can run tailored campaigns directly inside the world’s largest non-custodial crypto wallet.
Here’s what happened:
• Week 1: 8 brands (including Pudgy Penguins, Fugz, Claynosaurz) reached 385,186 users
• Week 2: 319,293 new users → total 704,479
• Click rate doubled from 10.3% to 20.7%
• 1 in 6 claimers returned for a second benefit
• Campaigns grew from 8 to 20 brands (Doodles, Dial, Chimpers, and others joined)
After two weeks only, the signal is clear:
Campaigns powered by real user behavior inside the wallet increase revenue and loyalty for wallets, activate relevant and new users for brands, and help users discover benefits they actually care about.
We’ll update soon with more numbers!✨
Collectibles can become your entry point into the brand’s world✨
We partnered with @frankythefrog to help introduce more @MetaMask users to the Franky universe through a free Fox Plushy collectible delivered directly to their wallet.
Claim a free limited-edition Fox Plushy collectible and welcome to the Pond🐸
Mutant Infusion is bringing its cocktail brand into @OthersideMeta with collectible robot avatars on @ApeChainHUB
We partnered with @MutantInfusion to put their new Otherside-ready avatars directly in front of @MetaMask users interested in ApeChain and collectible culture.
Pick your side — MargaritaBot or MartiniBot — mint your free avatar and unlock a 40% off the Mutant Infusion store🍸
Just back from Malta.
Portfolio workshop with the other founders and people from the ecosystem.
Great session.
Every company in the room is a potential customer or partner that alone makes it worth the trip.
We do these meetups once a quarter.
We challenge each other, push each other, help each other grow faster.
It’s also a healthy bit of competition: each company shows what’s working, what’s not, how fast they are growing.
Then we close the day with dinner and drinks.
SmartSentinels is building and tokenizing AI Agents that handle real tasks for businesses and everyday users, from medical office support to onchain prediction agents.
Together with @SmartSentinels_, we’re helping bring that experience to users inside @MetaMask through a free Benefits NFT with immediate access to ecosystem rewards.
Mint the free Benefits NFT and start unlocking more across the SmartSentinels ecosystem✨
It is so powerful.
Just show up.
Show them that you care about them.
Its about building a relationship.
We have been closing deals because we show up every single time.
It’s truly the biggest hack.
Compete for a $1,000 prize pool by turning your imagination into a webtoon.
We’re teaming up with @Imaginary_Ones to bring Bubio’s webtoon contest inside @MetaMask, so creative users can discover the challenge, claim rewards, and start building.
Bubio by Imaginary Ones lets you create AI characters, stories, images, and webtoons — all in one place.
Sign up with the Imaginary Ones code, get 300 Soul Shards, and create your entry for the $1,000 contest✨
Fugz is expanding its collectible world with deeper ways for users to collect, participate, and stay connected to its universe.
We partnered with @FugzOfficial to distribute the MetaFugz Collector Card mint inside @MetaMask, matching it with users most likely to engage and stay.
Open edition. 4 rarities. $2 per mint. Extra rewards for active participants and Fugz holders✨