Benjamin Nassler

CEO at Brandmachine

[Benjamin Nassler @bnassler]

Last week Google launched Nano Banana 2, yesterday Flux 2 came out. And meanwhile imagenart 1.5 (t2i).

Who has time to stay up-to-date and evaluate and integrate into their workflow?

Nobody should.

Always benefit from the newest best frontier models.
That’s our promise.

[Benjamin Nassler @bnassler]

Will be interesting to see if flux 2 can rival Gemini 3 pro image (aka nano banana 2).
Thoughts?

[Benjamin Nassler @bnassler]

Happy to announce Brandmachine Pro is now supporting native 4k resolution for campaign images and product shots, thanks to Gemini 3 image pro (Nano Banana 2).
From meager 1024px to 4k, this is a game changer for the fashion industry! 🚀

#brandmachine #nanobanana

[Harley Finkelstein @harleyf]

In 1946, Estée Lauder was selling just four products behind a counter. Blended by hand. One customer at a time.

Today, The Estée Lauder Companies is an industry giant. Home to over 20 of the most iconic brands in beauty.

And it’s coming to @Shopify .

@EsteeLauder, let’s build the future of beauty together.

[Benjamin Nassler @bnassler]

We're updating Model Creator with the ability to create super unique, highly customized models. Goodbye generic looks ;) Nose ring and freckles? No problem ;)

[Benjamin Nassler @bnassler]

FALL RELEASE IS LIVE!
- Consistent Model Creator
- Product Studio for on-model imagery from your existing shots
- Campaign Photo Tools with location/light controls and brand-true styling

NO PROMPTING, fewer steps, and more on-brand output—every time https://t.co/zwiWyGPXbG

[Benjamin Nassler @bnassler]

Got a lot of you asked for real examples because the tech can feel… confusing. Below are a few images we generated with Brandmachine:
- Pack-shot product images
- Bright-background product detail shots
- Full campaign-style visuals
#brandmachine

[Benjamin Nassler @bnassler]

🍌Nano Banana (Google Gemini 2.5) is now live inside Brandmachine!
To celebrate, we’ve opened a free trial—go hands-on and tell us what you think.
Install here 👉 https://t.co/z1LNA1w4R7 #nanobanana #shopify

[Benjamin Nassler @bnassler]

@tobi Were launching the update to our Shopify app tomorrow to support 🍌Will offer for free up to a point exclusively for Shopify merchants. Are you guys willing to give us a push? 😇

[Benjamin Nassler @bnassler]

🚨Code red: I'm not using this lightly, the genai landscape has just changed.

I have tested every single model the last months and gemini 1.5 edit (aka 🍌nano banana) is THAT good.

Night shifts now to bring this to you VERY SOON!!!!

#nanobanana #brandmachine

[Benjamin Nassler @bnassler]

🚨Code red: I'm not using this lightly, the genai landscape has just changed.

I have tested every single model the last months and gemini 1.5 edit (aka 🍌nano banana) is THAT good.

Night shifts now to bring this to you VERY SOON!!!!

#nanobanana #brandmachine

[Benjamin Nassler @bnassler]

I just love Swift on the server. At Brandmachine we use Swift on the server for our backend, and we have a lot of agentic stuff.
If you’ve dabbled with agentic flows before, you’ll know they can take forever.
This is where Swift 6 concurrency is just awesome. #serversideswift

[Benjamin Nassler @bnassler]

@harleyf @harleyf Building Brandmachine — an AI co-pilot for Shopify brands.
Product Shorts (photos→videos), Product Spotlights (campaign visuals in minutes), Brand Identity (always on-brand). Cut shoot costs ~50% and ship faster. https://t.co/z1LNA1vx1z

[Benjamin Nassler @bnassler]

About the 1B company with one employee: this will only be possible once agents can be delegated an end to end task completely. My founder experience shows that while efficiency gains are crazy, context switching is the main limiting factor.

[Benjamin Nassler @bnassler]

Image‑generation models are advancing faster than ever—and at Brandmachine, we’ve turned that progress into a seamless pipeline for brands.
👉 View examples in our gallery: https://t.co/ORSXgEIYvL
If you’d like to see how it works with your products, DM.
#brandmachine

[Paw @luckymarmot]

Paw · The most advanced REST & GraphQL API client for Mac https://t.co/9urIFDWKje · Our crazy🤯 2021 Black Friday offer: Retweet this and get a free Paw license (worth $49.99) 💙

[Tim Condon @0xTim]

async/await support has landed in Vapor 🎉

Details: https://t.co/7POMn6ISuK

Release: https://t.co/qowXQ25nzK

Docs: https://t.co/3y7jKvZ3La

[Jochen Krisch @jkrisch]

um 15 Uhr gehen wir in die nächste Shoptech-Runde mit @GottheilThomas @bnassler und @old_bert - erst Mobile-/Frontendlösungen, dann Marktplatzlösungen im Programm der #K5Digital https://t.co/S5XT6zyaZP @K5Berlin

[Jochen Krisch @jkrisch]

besonders freuen wir uns auf den ersten K5 Shoptech Gipfel am 23.6. mit @Boris_Lokschin @dirkhoerig @s_betz und @stefan_hamann und die Mobile-/Frontendrunde mit @GottheilThomas @bnassler und @old_bert https://t.co/ygKuMzLxg9 Dörte Kaschdailis wird das alles einordnen #K5Digital

[Benjamin Nassler @bnassler]

@jkrisch Absoluter Lieblingsautor. Die anderen kann ich auch empfehlen besonders antifragile

[Thijs van Schadewijk @tvanschadewijk]

We’re introducing video lookbooks ⁦@GetHighstreet⁩. Brands can now seamlessly link their brand video’s to the product catalog, creating a very easy shoppable video experience. Super proud of what our team built here. Try it in the “Selected” app https://t.co/gQye803NrN