Boagworks is a user experience consultancy helping companies meet the needs of connected consumers through the web, mobile & social media. Also see @boagworld.
Because companies often have a confused view of their digital strategy it is often useful to bring some order to the chaos with a website SWOT analysis. - https://t.co/brURvIVCab
If I had my way I think I would work on charity conversion optimization all the time. It is absolutely fascinating how people think when they donate as I explore in this week's newsletter. https://t.co/70XoXRoKEu
Do you want to know whether your landing page is underperforming? It's not enough to look at industry benchmarks for conversion. You need to know if there is untapped potential. Use a tool like Microsoft Clarity to look out for friction points.
For more:
https://t.co/6ljrbrm4qb
In this week's newsletter I look again at psychology in web design. I think people shy away of the subject because of dark patterns, but understanding how people think is so important to our work. https://t.co/70XoXRoKEu
I love working on charity websites (especially donation pages). The psychology of donating is fascinating and what you learn applies in so many other sectors too. https://t.co/70XoXRoKEu
Just released by latest newsletter. In it I discuss what we can learn from charity web design in the way they use psychology to encourage us to donate. https://t.co/70XoXRoKEu
Improve the conversion rate of your donation page. Follow the best practice on this infographic.
For more advice, consider subscribing to my free course - https://t.co/2NkxhoK3Bo
#cro#donations#ui#fundraising
If you fundraise for a charity, you might want to check out this webinar I did on improving donation pages (including landing and campaign pages). I even have an indepth free email course if that helps...
https://t.co/IR6TmMRvtj
Public Service Announcement - "Testing and experimentation are the only way to achieve a high conversion rate on a page. You will not miraculously guess it the first time." https://t.co/Kia6yTtQ5N
From landing pages to apps, we cannot simply launch and move onto the next project. Post launch optimization is essential as I cover in my latest Smashing Magazine article - https://t.co/2SsvDLyqnw
Finally gotten around to writing another article for @smashingmag. This one looks at how we need to optimize content and functionality that we launch, not just move onto the next feature. - https://t.co/2SsvDLyqnw
Its your last chance to join me for my webinar tomorrow if you are an agency owner or freelancer. I am going to be showing you the process I use to win new business. https://t.co/tksZaSQ6Q9
It's not too late to join me for my webinar where I will walk you through how I win new work. Perfect if you are a freelancer or agency owner. https://t.co/tksZaSQ6Q9