Rob Van Den Bergh

Automating written reports for marketing agencies so they can do the fun bits of being a marketer instead...

[Christian Keil @pronounced_kyle]

My preferred definition of "ARR" is your single-highest grossing minute of the year, times 525,600

[Zamir Akimbekov @zamir_akimbekov]

Evolution of ARR:
1. Subscription revenue for the last 12 months
2. ⁠Projected subscription revenue for the next 12 months
3. ⁠Multiply your best month by 12
4. ⁠Multiply your best week by 52
5. ⁠Give out huge discounts but still count it as full revenue, do #4 or #5 to arrive at the final ARR, whichever is the highest. Celebrate like you did #1

[Rob Van Den Bergh @bob_bergh]

@PavolRusnak Pretty cool prompt (Bristol)

[Rob Van Den Bergh @bob_bergh]

@jspujji want

[Rob Van Den Bergh @bob_bergh]

@hkanji Finally!

[Rob Van Den Bergh @bob_bergh]

@Ubunta How does it go about how the data team define the company metrics?

[Rob Van Den Bergh @bob_bergh]

Late to the party, but a masterclass

[Bryan Ng @boomerrbryan]

this video is single handedly the best video to learn copywriting

[Rob Van Den Bergh @bob_bergh]

@javitoshi @0xhirugohan There are quite a few guardrails you can put in place that restricts the actions that LLMs can take when interfacing with your DB.

The best way we've found to do this at Fluent is by introducing a semantic layer.

[Rob Van Den Bergh @bob_bergh]

@codyschneider You can just use https://t.co/hxm6vNNMKk for this

[Rob Van Den Bergh @bob_bergh]

@deedydas Would disagree that this is a fair measure of text-to-SQL - Spider 2.0 is more about testing GUI control/how data agents can work across a number of tasks. Wouldn't use it to evaluate accuracy in this context.

[Rob Van Den Bergh @bob_bergh]

@PaddyStobbs You’ve now put the idea in my marketing leads head haha, so give it a few months

[Rob Van Den Bergh @bob_bergh]

5/5 The evolution of the BI role should prioritise high-impact work: spotting growth trends, focusing on data quality, and empowering teams to self-serve.

#Data team's impact will exponentially increase as a result of the shift too.

[Rob Van Den Bergh @bob_bergh]

Read an interesting Reddit thread this week on the evolution of the BI analyst role - it's not getting any easier for them, even with all the BI tools on offer.

Feels like it's time the role evolved from data 'firefighting' to more insight enablement and governance.

A thread ⬇️

[Rob Van Den Bergh @bob_bergh]

4/5 Here’s where AI can actually help. The idea isn’t to replace BI analysts but to automate repetitive tasks so they can focus on real insights. With natural language tools, non-tech teams could answer their own questions, and turn BI from a bottleneck to an enabler.

[Rob Van Den Bergh @bob_bergh]

“I can't answer this” is Fluent’s most popular response.

In our early days, we lost a 9-month deal in 15 minutes, after a senior stakeholder got a few wrong answers.

Now, Fluent flags missing info so admins can intervene. Sometimes, “no” is the smartest answer AI can give.