Bob Flavin

EVP @ LaFleur helping marketing & sales leaders separate real AI adoption from "we bought licenses." Also: EOS, measurement, and the player-coach life.

[Bob Flavin @bob_flavin]

I thought I was good at explaining what I wanted.

Then I started using Claude Code, Codex, Hermes Agent, and OpenClaw.

Turns out I wasn't. The AI does exactly what you say, not what you meant.

People do the same thing when you give them a vague brief. AI just shows you the gap in minutes instead of weeks.

#communicationishard #AIenablement

[Bob Flavin @bob_flavin]

This is exactly why I stopped asking "do you use AI" and started asking "how."

"Adoption is binary. Skill is a spectrum." That line from this piece nails something I see in every audit I run: a couple of power users doing most of the real work, and everyone else barely touching it. The dashboard says "rolled out." Nothing got faster.

The fix isn't more training on prompting. It's figuring out which slice of a workflow actually needs a model's judgment, and putting the rest in the background so people don't have to become prompt engineers to benefit.

Worth the full read.

[vas @vasuman]

https://t.co/haApURmzAN

[Bob Flavin @bob_flavin]

Buying your team a Claude or ChatGPT license and calling it "AI adoption" is like buying a gym membership and calling yourself fit.

The license gets you access. It doesn't get you the work.

I ask one question to every company that tells me they've "adopted AI": How?

Watch how fast the confidence drops.

"We gave everyone access" isn't an answer. It's the starting line.

Real adoption means the work itself changed. A workflow that used to take a day now takes an hour. A decision that used to need three people now needs one.

If you can't point to that, you don't have AI adoption. You have a subscription.

Which one is your team?

[Bob Flavin @bob_flavin]

"I'm not a systems guy, I'm creative."

Told myself that for years.

Then I ended up running day-to-day ops for a marketing agency.

Turns out "creative vs. operational" is mostly a story people tell themselves to avoid getting good at the boring half of the job.

Creative means you can see the bigger idea. Operational means you can build the machine that gets it done every week, not just once.

Most people get told early on to pick a lane. Creative or ops. Right brain or left brain.

I didn't pick. Best thing that happened to my career. That's the player-coach part nobody warns you about.

Which lane did you get told to pick?

[Bob Flavin @bob_flavin]

Enjoying time with our first son/kid watching some of golf’s greatest. Starting him on the game young at just under 3 days old. #TheMatchGolf #thematch

[Bob Flavin @bob_flavin]

@JimCosta_ @JeffRisdon Can you guys just start making your own Sunday NFL podcasts? I would listen!

[Bob Flavin @bob_flavin]

“Stories are FOR your audience, not TO your audience.” @MiriRod #SMMW20

[Bob Flavin @bob_flavin]

The @tommys_express brand is growing and taking the country by storm!

https://t.co/P5XVXFIeJB

[Lemonjello's Coffee @lemonjellos]

If you've come to Lemonjello's in the past few years, chances are you interacted with our incredible (now former) manager, Josh Bochniak.

He is taking a leap into small business and starting Scrapyard... https://t.co/boW061xHJF

[Bob Flavin @bob_flavin]

@Jamesoninnis Christmas Vacation all day.

[Bob Flavin @bob_flavin]

@bigdrewCON @MercyHealthWM You got this Drew!

[Bob Flavin @bob_flavin]

@BigDrewandJim @JimCosta_ #jimisabutt

[Bob Flavin @bob_flavin]

#goirish

[Bob Flavin @bob_flavin]

@JeffRisdon Agreed. Most people are way too soft now. It’s football, man up. If you can’t take the heat don’t play.

[Bob Flavin @bob_flavin]

@Starbucks your new store in Holland, Michigan could use some love on their Wi-Fi system. Makes working here almost impossible.

[Bob Flavin @bob_flavin]

@BigDrewandJim Do you think the Josh Gordon trade makes room for the Browns to sign Dez Bryant?

[Bob Flavin @bob_flavin]

@Jamesoninnis Jealous!

[Suburban Inns @SuburbanInns]

Help leave you mark on Grand Rapids newest hotel! There is still time to submit your best ideas for names for our Embassy Suites meeting rooms. Respond with your ideas and use the #EmbassyNames or visit the website at https://t.co/Dvr4HTRd0n @ExperienceGR

[Bob Flavin @bob_flavin]

@BigDrewandJim @ByronCenterMeat What if you could give up Jim as a co-host for Mack?

[Bob Flavin @bob_flavin]

@BigDrewandJim we can do house salad for life for Jim...because everything in moderation