Bob Knorpp

Host of the BeanCast Marketing Podcast. Creator of custom podcasts. Consultant to brands. Professor to students. Dodger of tourists. Guest in your feed.

[Bob Knorpp @BobKnorpp]

LAST SHOW OF THE SUMMER!!

The BeanCast goes on break with a fantastic panel, featuring @farrahbostic, Rose Cameron, and @saulcolt discussing Cannes insights, PlayStation's GTA VI marketing, and much more.

LISTEN NOW AND WE'LL BE BACK 9/13: https://t.co/fR7n6HRQAT

[Bob Knorpp @BobKnorpp]

120 MILLION PLAYERS STRONG!

That's how many people play EA Sports video games and why their new dynamic ad insertion tool is so important. This wk's BeanCast has @augieray @rontite and @C2Comms discussing this, circumventing FIFA, and more!

LISTEN: https://t.co/Q7MhxFFTM5

[Bob Knorpp @BobKnorpp]

ARE HOMEMADE ADS THE NEXT BIG THING?

Probably not. But @saulcolt, Jeff Cruz and @colbyvogt bring clarity to this and other extreme tactics to combat AI creative. Plus a look at World Cup ad trends and more, all on this week's BeanCast.

LISTEN HERE: https://t.co/UFxDs4xtI8

[Bob Knorpp @BobKnorpp]

DOES IT MAKE SENSE YET?

Google shook things up last week. So you'll want to hear the expert analysis of @saulcolt and @mitchjoel right now. They also discuss whether Super Bowl style ad hype can come to the World Cup, and much more.

LISTEN: https://t.co/lrZFdaTsnx

[Bob Knorpp @BobKnorpp]

DOES SEO EVEN MATTER NOW?

Hear what @DuaneForrester and @TedWrightMedia have to say about it on this week's BeanCast. We also discuss the upfronts touting creators, AI's regulatory quagmire, response time and loyalty, and the #fairfailfoul.

LISTEN: https://t.co/Zz443flqgU

[Bob Knorpp @BobKnorpp]

WHAT BUSINESS CAN LEARN FROM...ONLY FANS?!?

This week's BeanCast has @Lopey and Rose Cameron discussing how OnlyFans is a model for the future, Google's efforts to redefine itself, and much more.

LISTEN NOW: https://t.co/Z0WnysqQL2

[Bob Knorpp @BobKnorpp]

IT'S BAAACK!

A big apology to BeanCast fans for my unexcused absences over the last two weeks, but now we're back! Hear @saulcolt @MMMcDermott and @janelldtownsend discuss what the Walmart Signal is telling us, plus a whole lot more.

LISTEN: https://t.co/yVndNCFjIc

[Bob Knorpp @BobKnorpp]

THERE IS A BEANCAST THIS WEEK!!

And it's a GREAT episode, with @saulcolt @ZonteeHou and @colbyvogt discussing how to navigate America 250 promotions without pissing off your customers. Plus "viral" stunts, Finder Guy, and much more!

LISTEN: https://t.co/2vH7pz7fhS

[Bob Knorpp @BobKnorpp]

ACCOUNTABILITY OR CENSORSHIP?'

This week's BeanCast looks at Meta held accountable for child endangerment...and whether that's good news. Hear @ianbaer and @farrahbostic discuss, along with agentic's real challenge, irl marketing, and more!'

LISTEN: https://t.co/B3Kbwa5t3a

[Bob Knorpp @BobKnorpp]

IS IT A SHAKEUP OR A SHAKEDOWN?

On this week's BeanCast we look at The Trade Desk's recent stock slide with @Jzilberbrand @Jerlyn and @saulcolt. We also discuss Meta's plan to buy influencers for Facebook, and a whole lot more!

LISTEN NOW: https://t.co/Hz6JjZs143

[Bob Knorpp @BobKnorpp]

I PREDICT LEGISLATION!!!

But can that slow betting on prediction marketplaces? On this week's BeanCast Rose Cameron, @lisadlaporte and @augieray discuss this, plus Amazon's win, making digital marketing a cool job again, plus much more!

https://t.co/2JyEYrIiyu

[Bob Knorpp @BobKnorpp]

AGENCY AI PLATFORMS COULD BE A BAD THING.

At least that's what Gartner is warning. So on this week's BeanCast, @saulcolt @jaffejuice and @rontite debate the drawbacks of getting locked into the wrong AI solution, and a whole lot more.

https://t.co/pH1iWdzlGf

[Bob Knorpp @BobKnorpp]

PAIN IS EVERYWHERE!

From agency layoffs to AI hysteria to even claw machines, ad folks are experiencing a world of hurt. So take time today to hear @saulcolt @AdamHoldenBache and @C2Comms offer some much-needed perspective on this week's BeanCast:

https://t.co/cvO4fzE4v2

[Bob Knorpp @BobKnorpp]

HOT BOT-ON-BOT ACTION!!

Hear @saulcolt @randfish and @mitchjoel talk about the huge debate among the AI makers over how to handle ads and marketing through their platforms. Plus a whole lot more!

LISTEN HERE: https://t.co/O2NiCyapJv

[Bob Knorpp @BobKnorpp]

THE FINAL WORD ON SUPER BOWL ADS HAS ARRIVED!!

Hear Ian Baer, @farrahbostic and @ScottMonty discuss winners and losers, the glut of AI pitches, Bad Bunny insanity, and the blowback from more than a few of the ads.

LISTEN HERE: https://t.co/GG97Ai5fNy

[Bob Knorpp @BobKnorpp]

IS THE SUPER BOWL THE BEST AD BUY IN TV?!?

Hear @CBarger @jefcruz99 and @JonathanSackett debate this, as well as the need for continuity in AI systems, how LinkedIn became an earnings powerhouse, and Instagram's premier subscriptions.

LISTEN: https://t.co/PnfFimlmJk

[Jonathan Sackett @JonathanSackett]

See ya Sunday!

[Bob Knorpp @BobKnorpp]

It's time for...

MASCOT DEATH ORGIES!!!

Want to hear more? Then download the latest BeanCast Marketing Podcast with Arthur Baker and @saulcolt, discussing P&G's take on AI for data, AEO vs GEO, abusing your mascot, and much more.

LISTEN HERE: https://t.co/ci9kH40Vrw

[Aaron Strout @AaronStrout]

First time on the BeanCast pod in a while. Always a great experience!

[Bob Knorpp @BobKnorpp]

THE "LIKE RECESSION" HAS ARRIVED!

This week's BeanCast has @saulcolt @AaronStrout and @rontite going deep on why users are getting stingy with the like/fave button. Plus YouTube's new stance on controversy and a whole lot more!

LISTEN HERE:
https://t.co/6v7twr0hJy