The BeanCast

Official account of The BeanCast Marketing Podcast.
See @BobKnorpp for the personal account of host, Bob Knorpp.

[The BeanCast @TheBeanCast]

DOES IT MAKE SENSE YET?

Google shook things up last week. So you'll want to hear the expert analysis of @saulcolt and @mitchjoel right now. They also discuss whether Super Bowl style ad hype can come to the World Cup, and much more.

LISTEN: https://t.co/actcgTtvva

[The BeanCast @TheBeanCast]

DOES SEO EVEN MATTER NOW?

Hear what @DuaneForrester and @TedWrightMedia have to say about it on this week's BeanCast. We also discuss the upfronts touting creators, AI's regulatory quagmire, response time and loyalty, and the #fairfailfoul.

LISTEN: https://t.co/X0DMu4PLR6

[The BeanCast @TheBeanCast]

WHAT BUSINESS CAN LEARN FROM...ONLY FANS?!?

This week's BeanCast has @Lopey and Rose Cameron discussing how OnlyFans is a model for the future, Google's efforts to redefine itself, and much more.

LISTEN NOW: https://t.co/cSlJapXz0q

[The BeanCast @TheBeanCast]

IT'S BAAACK!

A big apology to BeanCast fans for my unexcused absences over the last two weeks, but now we're back! Hear @saulcolt @MMMcDermott and @janelldtownsend discuss what the Walmart Signal is telling us, plus a whole lot more.

LISTEN: https://t.co/OzHjeEhgda

[The BeanCast @TheBeanCast]

THERE IS A BEANCAST THIS WEEK!!

And it's a GREAT episode, with @saulcolt @ZonteeHou and @colbyvogt discussing how to navigate America 250 promotions without pissing off your customers. Plus "viral" stunts, Finder Guy, and much more!

LISTEN: https://t.co/EAmUIHQ3go

[The BeanCast @TheBeanCast]

ACCOUNTABILITY OR CENSORSHIP?'

This week's BeanCast looks at Meta held accountable for child endangerment...and whether that's good news. Hear @ianbaer and @farrahbostic discuss, along with agentic's real challenge, irl marketing, and more!'

LISTEN: https://t.co/b30OQl7wU3

[The BeanCast @TheBeanCast]

IS IT A SHAKEUP OR A SHAKEDOWN?

On this week's BeanCast we look at The Trade Desk's recent stock slide with @Jzilberbrand @Jerlyn and @saulcolt. We also discuss Meta's plan to buy influencers for Facebook, and a whole lot more!

LISTEN NOW: https://t.co/IVMTHK1Wjf

[The BeanCast @TheBeanCast]

I PREDICT LEGISLATION!!!

But can that slow betting on prediction marketplaces? On this week's BeanCast Rose Cameron, @lisadlaporte and @augieray discuss this, plus Amazon's win, making digital marketing a cool job again, plus much more!

https://t.co/F5Qx8fJTMY

[The BeanCast @TheBeanCast]

AGENCY AI PLATFORMS COULD BE A BAD THING.

At least that's what Gartner is warning. So on this week's BeanCast, @saulcolt @jaffejuice and @rontite debate the drawbacks of getting locked into the wrong AI solution, and a whole lot more.

https://t.co/LxxwdaghHJ

[The BeanCast @TheBeanCast]

PAIN IS EVERYWHERE!

From agency layoffs to AI hysteria to even claw machines, ad folks are experiencing a world of hurt. So take time today to hear @saulcolt @AdamHoldenBache and @C2Comms offer some much-needed perspective on this week's BeanCast:

https://t.co/nX4mwPCdAi

[The BeanCast @TheBeanCast]

HOT BOT-ON-BOT ACTION!!

Hear @saulcolt @randfish and @mitchjoel talk about the huge debate among the AI makers over how to handle ads and marketing through their platforms. Plus a whole lot more!

LISTEN HERE: https://t.co/0rpZ6TNuxF

[The BeanCast @TheBeanCast]

THE FINAL WORD ON SUPER BOWL ADS HAS ARRIVED!!

Hear Ian Baer, @farrahbostic and @ScottMonty discuss winners and losers, the glut of AI pitches, Bad Bunny insanity, and the blowback from more than a few of the ads.

LISTEN HERE: https://t.co/XLcJwcJsSh

[The BeanCast @TheBeanCast]

IS THE SUPER BOWL THE BEST AD BUY IN TV?!?

Hear @CBarger @jefcruz99 and @JonathanSackett debate this, as well as the need for continuity in AI systems, how LinkedIn became an earnings powerhouse, and Instagram's premier subscriptions.

LISTEN: https://t.co/dzbyafSBSK

[The BeanCast @TheBeanCast]

It's time for...

MASCOT DEATH ORGIES!!!

Want to hear more? Then download the latest BeanCast Marketing Podcast with Arthur Baker and @saulcolt, discussing P&G's take on AI for data, AEO vs GEO, abusing your mascot, and much more.

LISTEN HERE: https://t.co/LZWls9SV3g

[The BeanCast @TheBeanCast]

THE "LIKE RECESSION" HAS ARRIVED!

This week's BeanCast has @saulcolt @AaronStrout and @rontite going deep on why users are getting stingy with the like/fave button. Plus YouTube's new stance on controversy and a whole lot more!

LISTEN HERE:
https://t.co/Uvlpizi43w

[The BeanCast @TheBeanCast]

WILL ALL ENTERTAINMENT ONE DAY BE "BRANDED ENTERTAINMENT?"

Hear @MontyHagler @ZonteeHou and @TedWrightMedia discuss this, plus Gemini's successes, AI and rudeness, and what was dead is now alive again. Plus a new #fairfailfoul

LISTEN HERE: https://t.co/PBcuA4aEUE

[The BeanCast @TheBeanCast]

OUR 800th EPISODE HAS JUST DROPPED!!!

Hear @saulcolt, Jo Darby and Cyndee Woolley discuss how social media is evolving now, the pressing need for ethics governing AI use, Instagram's chief has some opinions, and subscription fatigue:

https://t.co/bB87b1kRdx

[The BeanCast @TheBeanCast]

THE 2025 YEAR-END REVIEW IS NOW LIVE!

Hear Ian Baer, @farrahbostic and @JonathanSackett run through the biggest ad news from the last 12 months, along with a rundown of the best of the #FairFailFoul.

LISTEN HERE: https://t.co/AJJWvuYug1

[The BeanCast @TheBeanCast]

THE WORD OF THE WEEK?
**CONSOLIDATION**

This week's BeanCast has @jasonkeath and Dr. Janell Townsend discussing the proposed Netflix acquisition of Warner-Discovery, as well as Omnicom's spin on their deal for Interpublic.

Plus scads more!

LISTEN HERE: https://t.co/4XXXpf17AD

[The BeanCast @TheBeanCast]

FROM MORE AI DRAMA TO NAKED PASTA!

This week's BeanCast has it all, with both @CraigDaitch and @ScottMonty giving us some truly insightful thoughts about OpenAI being tech's biggest customer and greatest threat. Plus a whole lot more!

LISTEN HERE: https://t.co/Okq4Txmpu8