Bob Low

🎙️ Host of the Crouching Tiger Hidden Dragon Podcast 🐉 🌏 Exploring Asia's Business Frontiers 📈 🔥 B2B Marketing Consultant & Speaker 📣

[Bob Low @bobthinkz]

@danielkempe Hi @danielkempe ive made 3 trial purchases to graphicgen, but i it failed to generate. Support points me here, can you help?

[Bob Low @bobthinkz]

Success is never a linear path—it's a journey of twists, setbacks, and comebacks.

[David Park @Davidjpark96]

How we got our first 100 paid users via Facebook groups step-by-step:

1. Join as many Facebook groups that your target users hang out in. We targeted groups with at least 10,000-100,000 users (this strategy just works better for larger groups).

2. Find the power users of the Facebook groups (moderators, people who are active in multiple groups, popular users who always get high engagement when they post, etc).

3. Befriend these user by engaging with their content, and also post your own learnings that you think could be helpful to the group as a whole (be genuine, don’t give ChatGPT-esque replies, hold all of your content to a high-standard).

4. Eventually, these power users will know who you are, and when they interact with you, shoot them a polite tailored message asking if they can hop on a call with you (reference a few of their old posts, give them a solution for something they were complaining about, name drop one of their friends, but most importantly just be a casual human and don’t do awkward stuff like calling them sir or madam lol).

5. When you hop on these calls, don’t sell them anything, instead just learn about their pain points and figure out what sorts of tools could improve their lives (read “The Mom Test” to help with these calls).

6. Once you’ve done 10-20 of these calls, you should have a good idea of their pain points. At this point, you can finally build an MVP (or if you’ve already built something, tweak your product to suit their needs)

7. Build v1 of your tool and don’t think about anything beyond the few people you talked to. This is not a product yet, it is a gift you are giving to a friend and your only objective is getting them to love it. You can even put their names on the dashboard and/or include references to inside jokes y’all shared.

8. Once you’ve built v1 of your tool, send it all of the people you talked to and ask for feedback, even if they don't love it they should appreciate the time it took to build!

9. Your goal is to make something that at least one of your new friends loves. LOVES. Typically you need to iterate your product a few times before you start making real progress. This is step was very hard for us lol.

10. When they genuinely love the tool, you’ll be able to tell. They will start messaging you first about your tool, or they’ll start using the product regularly. At this point, you can ask that friend if they’d be willing to help you get more feedback for your tool by posting about it and seeing if others want to give critiques. At least one of the people you talked to will be happy to do this.

11. This post is going to be posted by either a moderator or one of the most active users (since you targeted them in step 2), and it will immediately validate both you and your product in the group, as you are now “co-signed” by a power user in the fb group. Moving forward it will also be super easy to get more interviews/users no matter who you message within this ecosystem.

12. These posts will bring a new influx of users, and they will give you a new round of feedback and complaints. This feedback is critical, it’s the recipe that you need to transition your MVP, which is only loved by a few people, into a truly delightful product that could be valuable broadly.

13. As you continue to make friends, engage meaningfully with content, and find respectful ways to post about your product, you yourself will eventually become a popular user in these Facebook groups.

14. When you are a power user, you should be able to speak more candidly about your product and even directly promote your product when there's a huge feature release. The people in the group should be excited for these posts because you came into the group and put in the weeks/months to build something that genuinely helps them rather than trying to immediately shill a tool that probably sucked (unless you're an amazing founder, but our tool definitely sucked before talking to users haha).

15. Over time, your tool will become so ubiquitous in the group that any new facebook user that joins the group will assume that your product is already a huge tool used by everyone because it’s brought up so nonchalantly and somewhat often. This is why you want to join a large Facebook group that regularly gets new members, so there's always new members joining and learning about your product!

16. The final step occurs decades later when you see the new young scrappy kid responding to all your posts and then eventually writing a truly heartfelt message to you asking if you're free to hop on a call. Even though you're retired and you are hanging out on a beautiful beach with bad reception, you should pay it forward and hop on a call with them. Give them all the information they need to make their MVP, and hopefully they too can beat the odds and make a cool product :)

That’s our blueprint, and while I can almost guarantee that it will get you your first 100 paid users (at least), it isn’t a strategy that can be done in a day or a week.

People often want to know how to quickly “infiltrate” fb groups and/or how to spam promote their startup in fb groups without getting kicked out

But those are the wrong questions to ask because it’s extremely difficult if not impossible to do either of these things.

You shouldn’t be infiltrating or promoting at all when you first join.

Ideally, you should be joining these groups before you write a single line of code and before you even have a solid idea of your product.

By joining Facebook groups pre-product:

- Everyone wants to talk to you because you’re just a curious friendly guy. You aren’t “sales-y” at all because you literally have nothing to sell them.

- You waste way less time building because you can find out exactly what your target user would pay for and then build it for them (you can even ask them to pay before you build it!).

- When you do inevitably promote your product, it comes from a place of love and respect. You came in and listened to everyone in the group, then built something that they asked for, rather than immediately shilling your product on day 1.

This strategy works so well because no one wants to do this strategy. Which is why when you see that rare person genuinely putting in the work to try and integrate themselves into a group and constantly trying to provide value, you naturally just want to root for them.

The sad part is that few people can commit to working 100% on a single product for several months, let alone a single boring growth strategy that involves tons of time talking to users.

But just remember that if you have the courage to market to a group of people and charge them money, you should at least have the patience to befriend and understand that same group of people before doing so :)

The landscape of Facebook groups may have changed slightly in the last two years (which is when I did this), but at the very least you can use this strategy as a skeleton and add your own magic to the formula.

In summary, just be a friendly human and build something that people like and do it in a non-obnoxious way that encourages them to root for you 🤠.

If you have any questions do let me know and I’m happy to answer!

[Latif Nasser @latifnasser]

Last year, a coworker randomly asked me to hand-deliver an antique violin across the country. I said yes, because why not. I had no idea what I was getting into, and now I need your help. A 🧵

[Bob Low @bobthinkz]

What are you doing.. 😢 @ChelseaFC @todd_boehly

[Mazlan Abbas @mazlan_abbas]

Thanks, Bob Low, for the opportunity to become the guest in your second episode of the crouching tiger hidden dragon podcast, available on Spotify and Youtube.

- https://t.co/2R3NsubVBy

[Bob Low @bobthinkz]

@OfficialFPL did @ErlingHaaland only got 6 points against @Arsenal? He defo played more than 45mins and scored instead of assist.

[Bob Low @bobthinkz]

@theChrisDo In Malaysia @theChrisDo looking for the Asia schedule

[Bob Low @bobthinkz]

Hey @theChrisDo would love to see you speak Live someday, I can't find a site of your speaking tour dates, is there one?

[OzierFarhan @lawabidingciti1]

Was looking for toilet at Paradigm. Asked nearby shop staff.

First thing he said.
"You know common sense?. Right side"
"Im just asking for direction man"
"Yalah,straight, right side"

Toilet was on right side of Common Sense shop.
🤣

[Bob Low @bobthinkz]

Hujan lebat, banjir, kereta mati di tengah jalan. Mujurlah polis bantuan @SPRINTtrafik highway sampai tuk mengarah trafik. Saya menghargai bantuan saudara Badigrul yang hemah dan teruskan tugasnya di hujan berpetir lebih 30 minit! Tolong viralkan pos ini, sebagai penghargaan🙏🙏

[j๏nny 🇳🇿🇯🇵🇲🇾🇸🇬 @jonnyha]

If anyone sees Caesar, please call the number listed?
(Not sharing in text in case there are scrapers/crawlers)

#TamanDesa #TamanBukitDesa

[Bob Low @bobthinkz]

@JordanHarbinger @Contactually thank you, this is great!

[Bob Low @bobthinkz]

Now that @Contactually is shutting down, what will you be using next @JordanHarbinger, thank you in advance

[Bob Low @bobthinkz]

Which one of the above have you experienced the most? Do you have anything else to add to this list?

[Bob Low @bobthinkz]

6 things that need to stop happening on @Zoom meetings!😆😆
I realized that we have been using zoom for the past 2 years now! Hence, this is a PSA to help make zoom meetings a better experience.

[Bob Low @bobthinkz]

6. Changing names
I've had too many meetings where the participant was using their child or spouse's name on @Zoom. This is great to poke fun at though.