Seth D Bohac

ADPR 221

[Seth D Bohac @BohacSeth]

#ADPR221

[Marketing Examples @GoodMarketingHQ]

17/ Copywriting is selling

Don’t romanticize it. The goal is to inspire action:

[Seth D Bohac @BohacSeth]

#ADPR221

[Marketing Examples @GoodMarketingHQ]

5/ Don't kill your personality

The best brands feel “real”:

[Seth D Bohac @BohacSeth]

#ADPR221

[Kelvin Tang @stereotyper]

#MakeoverMonday Week 46, US advertising Spending.
Tried gradient area chart and used opacity instead of reference band. https://t.co/1P3GpmPldT

[Seth D Bohac @BohacSeth]

#ADPR221

[Line Ton That @LineTonThat]

#MakeoverMonday: 2020W46

Hyper-targeted advertising continues to disrupt the media industry.

Any feedback is welcome! #MMVizReview

Link: https://t.co/xoq5hmZPvf

[Seth D Bohac @BohacSeth]

#ADPR221

[Marketing Examples @GoodMarketingHQ]

14/ More periods, fewer commas

Periods mean short sentences. We like short sentences.

Commas mean long, painful sentences, which New Yorker writers think are clever, but real people find torturous, because they wind on and on without actually saying anything.

h/t @david_perell

[Seth D Bohac @BohacSeth]

#ADPR221

[Marketing Examples @GoodMarketingHQ]

11/ Kill adverbs. Kill adjectives.

They're flowery. They're vague. They try too hard:

[Seth D Bohac @BohacSeth]

#ADPR221

[Marketing Examples @GoodMarketingHQ]

4/ Avoid the passive voice

It's indirect and awkward:

[Seth D Bohac @BohacSeth]

#ADPR221

[Marketing Examples @GoodMarketingHQ]

3/ No one cares what you can do

Everyone cares what you can do for them.

[Seth D Bohac @BohacSeth]

#ADPR221

[advertising @Advertising]

Very creative #advertising 🦷

[Seth D Bohac @BohacSeth]

#ADPR221