Are Google AI Overviews leading you to the best results on the web? Or is this just a new prime spot for selling you products you will regret buying?
Well, it turns out this rabbit hole is a deep one.
https://t.co/IV0OwbDnlY
If you’re in media, this is worth a watch.
Cloudflare handles ≈20% of global traffic, so when CEO Matthew Prince warns at Cannes that AI bots are reshaping the web, publishers need to adapt or risk being left behind.
Site abuse: Google has confirmed it has taken manual actions.
I took 2,500 of the most popular search queries for discount and voucher codes from the UK and Australian markets. The data was sourced from @semrush. Using these queries, I created a ‘Share of Search’ report for each market. From the data, I reviewed each website to determine which company was supplying the 'codes' to obtain an overall market view of publishers and their visibility within Google.
Below are the top 10 overall publishers of 'codes' for the UK and Australia. Given the small sample size of queries, it suggests that two publishers nearly dominate 50% of the market. I removed a couple of brands that were sensibly driving traffic to dedicated landing pages on their sites, such as The Iconic.
This data could change significantly over the next week, given how search query positions have been changing in the last few hours as Google rolls out the 'site reputation abuse.' Early indications suggest that Google is not messing about.
Extremely excited about this event @RetailGlobalAU!
Featuring retailers: Aesop, Cotton On, MESHKI, Barbeques Galore, Schnitz, Rebel Sport, Seed Heritage, Novo Shoes, BIG W, Bras N Things, Naked Harvest Supplements, Jeanswest, Incu + so many more!
#Australia#ecommerce
In this image of a Coca-Cola can, you won't find any red – only black, white, and cyan.
Crafted by Akiyoshi Kitaoka, a psychology professor at Ritsumeikan University in Japan, demonstrates the strength of Coca-Cola's brand identity and our brain's talent for pattern recognition.