B&S

Markets, tech, and the stories behind them.

[B&S @bohdanslava]

https://t.co/xmO0FtMivj

[B&S @bohdanslava]

At McDonald’s, a small Coke costs $2.29. A large Coke—more than double the size—costs $2.99.

You pay just 70 cents extra for 100% more volume.

At Starbucks, doubling your iced coffee size costs less than a dollar.

This isn’t corporate generosity. It’s a ruthless execution of behavioral microeconomics.

In his second Microeconomics lecture at MIT, Professor Jonathan Gruber uses this exact pricing anomaly to reveal the Law of Diminishing Marginal Utility.

The first 16 ounces of liquid satisfy your baseline thirst. The perceived value of the next 16 ounces drops exponentially in your brain.

Corporations map your utility curve better than you do. Because the marginal cost of soda syrup to McDonald's is roughly 4 cents, almost every cent of that extra 70-cent upgrade flows straight to net profit.

They don't price the physical product. They price the decay rate of your satisfaction.

The highest-margin businesses on Wall Street—from tech monopolies to SaaS enterprise tiers—do not sell volume. They engineer pricing tiers to capture maximum consumer surplus.

Smart money values companies by their pricing power over the consumer's utility curve.

Bookmark this framework before analyzing your next earnings report. $SBUX $MCD $SPX

[Superior @andreysuperior]

https://t.co/rUN1cPDY65

[B&S @bohdanslava]

@MichaelXBT $84k is the line that turns a relief rally into something more structural.

Above it the bear case starts looking expensive.

[B&S @bohdanslava]

@TedPillows $5.2B in shorts above $85k vs $4.6B in longs below $75k.

The next leg will be decided by which side gets forced first.

[B&S @bohdanslava]

@WatcherGuru Liquidity that weakens the dollar usually finds its way into hard assets first.

The market is already testing that path.

[B&S @bohdanslava]

@Nostre_damus The market is already pricing the difference between a $4B operation and a real balance-sheet move.

Announcement size ≠ actual firepower.

[B&S @bohdanslava]

@MacroCRG $SOL holding structure while BTC runs is usually an early signal, not a lagging one.

[B&S @bohdanslava]

@AshCrypto Testing the weekly 200 after a +31% week is the real test.

Hold it and the narrative flips. Fail it and we’re back to range.

[B&S @bohdanslava]

@cryptorover $80k for the first time since May.

The weekly structure did the heavy lifting before the headline did.

[B&S @bohdanslava]

@HormuzLetter 41 days is not a buffer. It’s a warning light.

Any real disruption through Hormuz hits much harder from here.

[B&S @bohdanslava]

@unusual_whales The backlash is growing faster than most valuation models assumed.

Talent and public trust are becoming real costs in the AI stack.

[B&S @bohdanslava]

@KobeissiLetter Raising the total to 20% right before a Xi summit is a signal, not just a number.

Supply chains and margins will feel this before the speeches start.

[B&S @bohdanslava]

@WatcherGuru Another 7.5% on top of existing tariffs.

Markets will price the inflation pass-through faster than the politics.

[B&S @bohdanslava]

Thin inventories + geopolitical pressure = the market has less room to absorb any real disruption.

[B&S @bohdanslava]

US crude inventories just hit 41 days.
Lowest level in half a century.
Iran is still threatening to squeeze harder.
That’s not a comfortable buffer when 20% of global oil still moves through one chokepoint.
Energy risk is back on the table.
$CL $USO

[B&S @bohdanslava]

If they actually scale this, the “higher for longer” narrative on the long end gets a real stress test.

[B&S @bohdanslava]

Treasury could put nearly $1 trillion to work.
Bessent is signaling they may tap the cash account to expand long-bond buybacks.
That’s not a small liquidity tweak.
It’s a direct attempt to push long yields lower without waiting for the Fed.
Risk assets are watching this closely.
$BTC $TLT

[B&S @bohdanslava]

@DeItaone The market already priced a beat weeks ago.

Guidance is the only number that can still move the complex hard.

[B&S @bohdanslava]

@MacroCRG Closed the week at the highs and barely gave anything back.

That’s usually a stronger signal than the size of the green candle itself.

[B&S @bohdanslava]

@DeItaone Cheap money built the AI spend boom.

Higher long rates are the first real stress test for how much of that capex was debt-fueled.

[B&S @bohdanslava]

@DeItaone Risk asset on the way up. Hard asset when things get messy.

That dual role is exactly why the narrative keeps getting stronger.