⚛️ From Graphene Scientist to Communications Director to Corporate Consultant | Join me on the journey of a 28-year-old navigating life, work, and all 🚀
Dan Koe is overrated.
His strategies don’t work.
Is what his jealous haters say.
But I took his $150 2-hour writer course and it transformed my writing.
Here are 7 powerful ideas I learned that you won’t find anywhere else on X.
1. Influence
You’re being manipulated.
And so is everyone else.
The best creators and entrepreneurs all have one thing in common.
They understand human psychology.
You need 6 things to persuade people (according to Robert Cialdini’s book ‘Influence’):
1. Reciprocity. People want to give back after receiving.
2. Scarcity. People don’t want to miss out on opportunities.
3. Authority. People tend to trust authoritative figures more.
4. Commitment / Consistency. People want to keep their word.
5. Liking. People trust likable people more than unlikeable people.
6. Consensus / Social Proof. People want to see proof that something works.
Use it ethically to make a positive impact.
2) Broaden As You Grow
Dan is known for his ‘niche of one’.
But he didn’t start like this.
He started with web design.
It’s like juggling.
The fastest way to juggle 3 balls isn’t to start with 3.
It’s to master 1 and then move on to the next one.
This is also how it is for developing skills.
The fastest way to stack them is by mastering them one by one.
So pick one skill to start with.
3) Write To Yourself
There’s one person you can help best:
Yourself.
This is the person you know the most about.
• Desires
• Thoughts
• Problems
This makes it easy to give advice.
Here’s the cool thing about this:
There are thousands, if not millions of people with the same problems as you.
You attract people who vibe with your message, interests, and expertise.
The people that you can help the most are the ones who have similar interests and goals.
So all you have to do is write to your past self.
Solve your own problems and share the solution.
4) Building Social Leverage
Dan follows a simple content system.
• Growth
• Authority
• Authenticity
Growth is writing about high-performing topics.
• List tweets
• Unique platitudes
• Insightful one-liners
Authority consists of social proof and depth.
• Case studies
• Actionable advice
• Long-form content
Authenticity comes from sharing projects that you are working on.
• Your opinions
• Your interests
• Your worldview
Combine all 3 to maximize social leverage.
5) The Levels Of Awareness
Humans are emotional creatures.
Not logical ones.
We are constantly looking to:
• Resolve our conscious pains
• Become aware of our unconscious pains
• Implement solutions that benefit our quality of life
So if you want to sell something to people, you must first explain why they need it.
In other words, you need to make them increasingly more aware.
This is where the levels of awareness come in:
1. Unaware: unaware of a problem they have.
2. Problem Aware: aware that they have a problem but not sure what is causing it or how to solve it.
3. Solution Aware: aware that a solution exists but unaware of your solution (free or paid resources).
4. Product Aware: aware of your free or paid solution but either haven't implemented it or are hesitant to act on it.
5. Most Aware: aware of your solution and ready to act on it — all they need is a little push (with persuasion and influence).
Target the first 3 levels with your tweets.
Target the last 3 levels with your e-mails.
Remember this when you write:
• 90% are beginners
• 9% likes beginner content as a reminder
• 1% hates it and always seems to be bitter
Ignore the salty 1%.
Focus on the 99%.
6) Non-Needy Networking
Networking becomes easy with Dan’s process.
There are 7 simple steps:
1. Find someone that you want to DM
2. Send them an inspired compliment
3. Show interest in them
4. Give them free value
5. Get on a call if it clicks
6. Follow up with value
7. Follow up with an ask
None of these are set in stone.
But it’s a great framework to follow.
DM’ing is the most important thing for growth.
Leverage it.
7) High-Leverage Activities
Let’s end with a practical game plan.
Dan didn’t have all the time in the world when he started.
So he had to focus on high-leverage activities.
Here’s what he focused on:
• Posting 3 tweets a day
• Having his network share the tweets
• Making sure he was growing at a reasonable rate
• Plugging his newsletter, lead magnet, or offers accordingly
• Writing an eBook to get the first iteration out and improve from there
Do this and you can make $0,50-1,00 per follower on X per month.
All you need is focus.
I only consider a handful of creators next-level.
@thedankoe is one of them.
Be sure to check out his stuff.
It'll help you focus, write, and make money.
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This was long-form 2/30 of November!
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Thanks for reading!
Stijn
Because you can showcase leadership behaviours regardless of what your job title is.
I often think of what I want to be remembered for at work.
And what kind of a leader I would like to become.
I would say a kind leader over a knowledgeable leader every time.
#leadership
What I wish I'd known about Leadership at 24.
I used to idolise those with job titles such as CEO, COO, CTO, Managing Director, Partner, Head of Department, etc.
I wish someone said this to me when I started my PhD.
There is a world outside of academia.
EXPLORE IT.
I'm glad I learnt the lesson when I was half way through my PhD.
I am now in corporate!
#AcademicChatter#AacdemicTwitter#phdchat
Capitalise on your strengths.
Too often, we focus on improving our weaknesses.
When we also think about making our strengths stronger, that's when we become superhuman...
🚀
@DoctoraDeLeon27 When thinking about what you'd like to do in your career, I'd also spend some time thinking about your STRENGTHS and how you can build on them and leverage them rather than the mindset of "oh industry doesn't value PhDs" etc. YOU HAVE STRENGTHS so capitalise on them.
@DoctoraDeLeon27 Also, I think LinkedIn is a brilliant resource. I started talking to people through LinkedIn and exploring industry positions (e.g. cyber security, consulting, business development) by talking to people in these positions to imagine if I would enjoy it or not. Network network!!!
@DoctoraDeLeon27 Another tip I recommend is to reach out to people who have a Dev Psy PhD or other related PhDs who are in the industry right now! During my PhD, I had an industry mentor who had a STEM PhD - he encouraged me to learn about finance, startups, entrepreneurship, consulting etc.
@DoctoraDeLeon27 With a PhD, you will have lots of research experience and you will not need to explain that you have deep thinking, analytical, problem-solving skills. However, it is worth learning more about a broad range of skills such as how businesses work, sales, marketing, the economy etc.
@DoctoraDeLeon27 Hello Marimar! With your skillset from a Dev Psy PhD, if you enjoy research, data analyst positions may be a good fit. Also, I highly recommend researching management consultancy and consultancy in general.
Started using a tip I read from @AliAbdaal about CAPTURING EVERYTHING!
I now have a little notebook to jot down thoughts and reminders that come into my head so I can write it down and stop thinking about it.
Highly recommended 💥
Who inspired you in your teens?
Mark Zuckerberg.
Why?
Loved the film The Social Network.
Why?
Because it showed how someone can back themselves up to pursue something they believe in.