Boomer Cruz ✏️

Award-winning Copywriter | Copy Coach | Ex-Salesforce, EA Sports, Pepsi, Lyft, Muscle Milk, NFL Digital, more

[Boomer Cruz ✏️ @boomdowski]

7 reasons why copywriting hasn’t made you rich yet 🧵

[Boomer Cruz ✏️ @boomdowski]

@GrammarHippy Yup — it’s harder to read the label on a pickle jar when you’re the pickle

[Boomer Cruz ✏️ @boomdowski]

@GrammarHippy Think like your customer, not like a marketer.

[Boomer Cruz ✏️ @boomdowski]

@GrammarHippy Color should be painted in the mind by vivid language

[Boomer Cruz ✏️ @boomdowski]

“If you can’t say it simply, you don’t understand it well enough.”

- Einstein

[Boomer Cruz ✏️ @boomdowski]

@michaelgrowth Lol

[Boomer Cruz ✏️ @boomdowski]

@GrammarHippy Option 1:
Enemy = DIY

It’s a waste of their time, money, and energy.

Option 2:
Enemy = Losing their best friend

If they don’t act now, their dog may hurt someone, hurt itself, or be too much for them to handle — forcing them to give away their best friend.

[Boomer Cruz ✏️ @boomdowski]

@GrammarHippy It’s “the thing.”

[Boomer Cruz ✏️ @boomdowski]

Sometimes when we’re in a dark place…

It’s easy to think we’ve been buried…

When really we’ve been planted.

[Boomer Cruz ✏️ @boomdowski]

@arrowmvn Great tip. People want certainty. That’s why guarantees are powerful.

One caveat:

Sometimes we have to soften our words for legal purposes. Like for a contest. Or medical devices. Or prescription drugs.

Ex:
“Results may vary”
“you could get up to”
“For your chance to”

[Boomer Cruz ✏️ @boomdowski]

“A wise man once said nothing at all.”

- unknown

[Boomer Cruz ✏️ @boomdowski]

Writing tip:

Watch more movies.

Pay close attention to:

- dialogue
- pacing
- story arch

Recognizing these elements will make your brand storytelling more powerful.

[Boomer Cruz ✏️ @boomdowski]

Writing is simply a matter of rewriting.

[Boomer Cruz ✏️ @boomdowski]

Kudos if you can catch the typo…

[Boomer Cruz ✏️ @boomdowski]

7 reasons why copywriting hasn’t made you rich yet 🧵

[Boomer Cruz ✏️ @boomdowski]

Got any value from this thread?

I sure hope so.

If you did, retweet the first tweet to help spread the word.

And follow me @boomdowski for more copywriting insight. 🤙🏼

[Boomer Cruz ✏️ @boomdowski]

Intelligent people hold strong opinions loosely.

[Boomer Cruz ✏️ @boomdowski]

Copy tip:

Find a visual metaphor.

Instead of literally saying what your product or service does…

Talk about what it’s like.

Ex:
Texting and driving is like driving blindfolded 👇🏼

[Boomer Cruz ✏️ @boomdowski]

@writingtoriches That’s exactly why I wear my Rolex to important meetings and presentations. They expect me to be pricy before I even open my mouth.

[Boomer Cruz ✏️ @boomdowski]

Every brand needs a recognizable visual element.

It could be a logo, like the Swoosh for Nike.

It could be the shape of your packaging like the Absolute Vodka bottle.

Or even the grille on a Jeep…

Your brand needs something that’s recognizable without using words.

[Boomer Cruz ✏️ @boomdowski]

Advertising tip:

Think outside the ad placement.

Ex:
IKEA turned its print ad into a pregnancy test, as a way to give a discount for a baby carriage.

Weird, for sure.

But also quite genius.

When done right, hacking the ad space leads to a more memorable message.

[Boomer Cruz ✏️ @boomdowski]

Reminder:

Today is the best opportunity you’ve ever had to do something great.

[Boomer Cruz ✏️ @boomdowski]

@GrammarHippy Words that sell