FigureOutEcom

[FigureOutEcom @boomerecom]

day 5: First day turning a profit

Woke up to the same ad that took all of yesterdays spend having taken most of todays spend with 0 conversions. Even though the ctr was good(>3%) I turned it off as it seems to only attract window shoppers.

After I turned it off spend went to version 2 of my old top spender and it's banked 2 sales in 5 sessions so far today. I have not yet figured out why this ad has been converting so well but it's my top priority now.

The traffic from version 1 and 2 of this ad has a cvr of 7.57% so far with no abandoned carts or checkouts. Considering both my offer and website is mid the ad has to be sending super good traffic somehow.

I also installed microsoft clarity today to understand how my traffic interacts with my website better. One of the conversions was someone clicking through instagram->choosing amount->atc->checkout. Didn't even go through main product photos. Literal 90 second session.

This will be my first profitable day as one of my orders was 2 units instead of 1.

Stats today for my now 2 active ads:
purchases: 2
cpm: ~$75
ctr: ~1.8%

[FigureOutEcom @boomerecom]

day 4:
had to swap from whop ads to my own ad account which means $50 max budget for a while.

On a completely fresh pixel/ad account and it ended up spending around $48 with no sales.

Sales: 0
CPMS: around $78
CTR: 1.85%

Moved only my best 3 ads over to the new ad account and Meta decided to give 1 of the ads 98% of the spend while the other two haven't even gotten tested yet.

My previous top spending ad, that has gotten all 4 of my sales so far, got $0.50 worth of spend in the new account.

My new ad that both my old whop ad account and my new ad account loves to spend on has now spent close to 2xBE-CPA across the accounts with 0 conversions. Other metrics aren't half bad though. Probably is time to cut it soon if it's gonna keep sucking up spend and not convert.

[FigureOutEcom @boomerecom]

@conortrains I tried to use it and after a few days figured out it's impossible to make it optimize for purchases unless you're using whop payments. Seems to me it's not ready for shopify stores, unless someone smarter than me can figure it out.

https://t.co/aH3jkuHtAo

[FigureOutEcom @boomerecom]

I have now given up on whop ads for shopify and will have to start using my own ad account. It is fundamentally broken if you're not using whop payments.

Whatever you do it will optimize for "purchases(whop payments)". In other words the pixel never optimizes for your shopify purchases, in fact it can't even see that a purchase has happened because purchases don't happen through whop payments.

I thought I fixed this when I had it create custom events that let me see the purchases, but realized today that even if I see them, what I see is NOT what is being optimized for on the backend.

Your campaign will forever be optimizing against "Purchase(whop payments)" which will always be 0 because purchases come through shopify.

So in other words your campaigns learn nothing from purchase events and will not optimize if you're using whop ads on shopify. It's a good product, but it just doesn't work if you're optimizing for purchases and using anything else than whop payments

[FigureOutEcom @boomerecom]

having to turn off my campaign and start from scratch the first day the stats look good and I've not gotten fucked by meta spending all my budget over night

great stuff

[FigureOutEcom @boomerecom]

I have now given up on whop ads for shopify and will have to start using my own ad account. It is fundamentally broken if you're not using whop payments.

Whatever you do it will optimize for "purchases(whop payments)". In other words the pixel never optimizes for your shopify purchases, in fact it can't even see that a purchase has happened because purchases don't happen through whop payments.

I thought I fixed this when I had it create custom events that let me see the purchases, but realized today that even if I see them, what I see is NOT what is being optimized for on the backend.

Your campaign will forever be optimizing against "Purchase(whop payments)" which will always be 0 because purchases come through shopify.

So in other words your campaigns learn nothing from purchase events and will not optimize if you're using whop ads on shopify. It's a good product, but it just doesn't work if you're optimizing for purchases and using anything else than whop payments

[FigureOutEcom @boomerecom]

day 3:

First 0 sale day is soon in the books unless a miracle happens over the next 3 hours.

One of my new ads got most of the spend. that ad sits on a bizzare 7,75% ctr for men and 0,75% ctr for women.

The product is at least 70/30 skewed towards women and the ads likewise. I have absolutely no idea what kind of targeting meta was doing today. Previous days have also been 50/50 male/female impressions, but with the majority of clicks being from females. Purchases have been 3 female 1 male so far.

Today I paid $216 cpms to reach females while having a shit ctr.

Cpm's have been going up every day. hope I don't wake up to meta having blown 40% of my budget between 0:00-05:00AM at 200+ cpms like the other days. What traffic is actually worth that price at 4 am? except for drug dealer lead gen?!

[FigureOutEcom @boomerecom]

brainwashing chatgpt with ad examples to make my ads more aggressive.

chatgpt is basically telling me i'm a bitch

[FigureOutEcom @boomerecom]

Day 2 actually ended with 3 sales and $238 revenue, but it overspent the budget by 50% as well.

Day 3 has spent 70% of budget already and 0 sales so far.

One of my new ads is the top spender today by a very slight margin and has a 3,98% ctr. Looking promising except it's sitting at $210 cpm, so yeah there's that...

Wish meta stopped blowing 70% of my budget between 0:00-11:00am at ridiculous cpm's. It's done this every day so far I think.

[FigureOutEcom @boomerecom]

My site is currently a 5/10 at best, I would never argue it's better than that. I think 2 conversions with bad ads makes it quite certain that i'm not sending traffic to a dumpster fire that actively turns customers away.

Supporting factors:
- I have 0 abandoned carts so far
- I have 0 cancelled checkouts so far

Things seem to function properly and traffic most likely doesn't find the design off putting or confusing. Therefore biggest lever is making good ads that send in even warmer and more easily convertible traffic.

My design choices were based of my sales experience, which I have a lot of, and not on marketing or web design(which I have none of). In direct sales the conversion is more often than not decided by what you should never say than what you actually say. I've seen bad sales people kill guaranteed conversions in 10 seconds just by saying the wrong unnecessary shit that seem harmless to untrained ears. Using this knowledge I just tried to make my PDP say no unnecessary shit and not be fancy.

Give easy streamlined access to the info they need to make their purchasing decision and have an easy checkout with a simple offer. (my offer is probably a 5/10 as well, but it's easy, completely frictionless and requires no thinking)

[FigureOutEcom @boomerecom]

Day 2:
Meta has already blown through my budget on the most expensive garbage traffic imaginable.

Aug 30th.
cpm $140
ctr 2.69%
purchases 1(!)

At exactly 0:00 my cpms from yesterday doubled. Because cpm's were so high I didn't really get much data out of the $100 meta spent today.

I set up a filter that only shows traffic that come through FB and IG to see the correct stats so far for day 1-2:
- $199 spent on ads
- 42 sessions
- 2 atc
- 2 ic
- 2 purchases

I guess the good news is that with a 5% CR and 2 conversions it looks like my website passes minimum CRO requirements and I can just full focus on making better ads. No second guessing.

Previous Accountability goal: 1 new ad is already published and in review. 2nd one is coming along and will publish before going to bed

Next Accountability Goal: at least 2 new ads published tomorrow as well

[FigureOutEcom @boomerecom]

I think best description would be a crossover between "comfort" and "health and wellness"? A thing to use at home to feel better, but not really a health product.

None of my ads are marketing it as a health product, but could definitely do those angles if I want to market aggresively

[FigureOutEcom @boomerecom]

second sale of the day just came in!

$158 revenue day which means most likely i'll be close to breaking even today. My BE-ROAS is about 1.58 assuming about 5% refund rate.

[FigureOutEcom @boomerecom]

Day 1 finished:
- 1 sale
- 2 ads that are almost certainly complete garbage
- 1 ad that might be good considering this is day 1 of the ad account and cpm's could drop.

Got my first sale at $11 spend then no sales or add to carts from $11-$99.

The budget had spent $67/80 at 6pm US time so I upped it to $100 because I wanted to see it spend in the evening as well. I feel like my product would typically get bought during afternoon/evenings.

Accountability: did basically nothing yesterday except for watching some youtube videos and updating dashboard. No new ads created. Today i'm making and launching minimum 2 ads no matter what.

whop ads seems to have quite some bugs. It's over 2 hours since august 30th started yet my UI still shows only 0s for the day. The data is coming in and the AI can give it to me, but it hasn't rendered on the UI since day 2 started.

[FigureOutEcom @boomerecom]

thank you and hope you keep putting out videos. pretty pixel issue is already fixed.

the whop ai is amazing. best website ai i've ever used. even things like my business registration information I added to the site through the AI instead of filling it in somewhwere manually. felt futuristic onboarding with them.

[FigureOutEcom @boomerecom]

Day 1:
Ads went live at 00:01 EST to get a full 24h of budget. Slept through most of it but it's been a rollercoaster since waking up.

Woke up at 11:00 CET and saw 200+ impressions and 2 link clicks. Immediate realization was that my ads that i put a lot of time into must be absolute garbage.

Spirit broken I prepare to start from scratch watching youtube videos on making ads
(this one by @nkecom is incredible https://t.co/mcAZF7p0yb)

While watching that specific video I get an email from shopify that I almost don't believe, It says:
"[xxxxxxx] Order 310044 placed by xxxxxx xxxxxx"

First sale! Probably beginners luck considering i have in total 6 clicks and 4 link clicks, but hey i'll take it.

In the span of 2 hours I went from my ads are hopeless garbage to hmm maybe there's something there.

The data is already pretty clear though - Meta chose to spend all night on one ad that is definitely shit, then it swapped the spend over to a new ad in the morning and that ad now seems promising. 3,72% ctr on that one as of this very moment.

The sale also taught me that my whop pixel didn't work fully. It registers the purchase event but it doesn't attribute it to a specific ad and it doesn't show up in the dashboard. I've been relaying messages back and forth between whop's AI and chatgpt for an hour to get it fixed and i'm pretty sure it works now. It means my roas/cpa/atc/purchase numbers for day 1 will be fucked but I wasn't even expecting a purchase so w/e.

[FigureOutEcom @boomerecom]

Launch postponed till tomorrow as there is a problem with my 3pl integration. Did a test order and order confirmation and order fulfilled/shipped emails both fire at the same time. Pretty sure fixing it is out of my hands and i've sent a message to my agent.

As for ads I currently have one 3-2-2 static ready to go and one 1-2-1 static ready to go.

I find the 3-2-2 concept and how it works inside the Meta machine confusing. Even assuming headlines aren't that important it's still ~6 ads inside of one ad and meta mixes and matches to optimize the delivery.

Inside my 3-2-2 i have 3 x 4:5 statics and gave 2 of them a 9:16 versions as well. I also want to make some specific edits to the 9:16s that are substantial enough to arguably make this more of a 5:2:2. That's another thing I don't really get about 3-2-2s, do they not all include both a 4:5 and 9:16 of almost every creative? and often you can't really adapt a 4:5 to a good 9:16 without substantial changes which basically makes them each unique creatives?

Starting with a budget of $80/day and launching this setup I assume i'm closer to giving Meta too much to work with than too little work with?

I'm giving Meta the material to create 8-12 unique deliverable ads - lets say 10 for this example - that means Meta only has $8/day to spend per unique deliverable. Isn't this incredibly sparse, yet "i'm only launching 2 ads lol"... I guess it's one of those things that will be easier to understand after seeing the machine in action.

[FigureOutEcom @boomerecom]

@jforjacob @conortrains @spencepawliw @shauneng that's my 0->1 anything else is a failure. when things go well i'll start moving the goalposts

a secondary goal is to take the learnings from this store(non consumable) to launch a supplement company in my local region. i see boomers running $15m/yr+ rev 60% margin sup co's here

[FigureOutEcom @boomerecom]

I'm a total beginner launching my store in 24 hours. Will be posting daily statistics/thoughts/Qs for accountability.

Inspirations for this: @conortrains @spencepawliw @shauneng @jforjacob

Goal: Become fucking good at marketing
Goal: consistent $1K profit days.

Simple as.

[FigureOutEcom @boomerecom]

@shauneng If you're just starting out and you're validating your product.

How quickly do you start filing trademarks if you see things are beginning to work? xxxx ad spend profitably for example?

Considering this costs thousands it's hard to decide the right time on limited budget?