The Patriarch Arc
This is the hero's journey that every only son must embark upon
No one is coming to save u
You can't convince your family to fall in line
You have to earn their trust by becoming UNDENIABLE
Then they will unite behind you, under a family crest
Siggie
Making money is literally the most hyperpersonalized aspect of your humanity.
If you legitimately can’t monetize or even discern what ur own talents are u are beyond redemption
Its like asking another man what kinda chicks u should date. How the fuck would I know
// Why losing money in your 20s is near meaningless and why people who focus on maximizing earning capacity instead are the wealthiest by far //
When I was 22, I lost $30k on a real estate deal. At the time, it was pretty much my entire net worth.
According to every official "personal finance" rule ever, I’d committed a cardinal sin by losing my principal.
But it ended up being one of the best things that ever happened to me.
In order to understand why this was the case, you first have to understand why “personal finance gurus” are wrong about everything. And the reason they’re wrong about everything is that they view everything from a purely financial perspective – as if it’s all happening in the cells of an excel model.
What pretty much no financial guru gets is that losing money doesn’t happen in a vacuum. In my case, they would tell me – “you invested $30k and lost $30k, so you had a 0x return”.
The next thing they would do is plug that $30k into a compound interest calculator and show me how much money I lost out on over the next 40 years. “$30k at 8% over 40 years would be $650k. So you didn’t just lose $30k, you actually lost $650k. Yadda yadda yadda, yap yap yap.” From a purely financial perspective, they’re right.
Unfortunately for them, that’s not how life works. Life isn’t played in a box. It can’t be accounted for in a model. You can color outside the lines.
The results of your prior investments are linked to the returns of your future investments. This is a critical thing to realize. Although the investments appear to be separate on paper, they’re not – they’re connected by you. And you’re a living, breathing, changing organism. When you lose $30k, $50k, $100k, $1MM, the return on that capital doesn’t stop the day that the investment is toast. It’s not etched as a zero for all of eternity.
The lessons you learn from a failed investment are crucial to helping you make better investments and better returns in the future.
Once again, this doesn’t show up in an excel model because it’s intangible – the “change” is occurring in your brain (in the form of becoming a better investor) and your brain can’t be reflected in an excel model. It's a 0x return on paper but a massive return in terms of future earning power.
In the most simple terms possible – the reason why losing $30k was one of the best things that ever happened to me is that I lost money in the short-term but gained earning capacity. And the earning capacity that I gained far outstripped the money that I lost.
The thing that I’ve always found odd is that people tell you that, in the beginning, learning is more important than earning when it comes to your job (“learn in your 20s, earn in your 30s”) but they never talk about the importance of learning when it comes to investing. They just tell you that you need to start early and you need to be compounding. But what if you were able to learn skills that made you capable of out-compounding the average person? Wouldn’t it be worth losing some money to learn those skills?
That’s where earning capacity comes into play.
**Earning Capacity**
This concept of earning power is extremely important. High earning power is actually quite literally the most important trait you can have financially. We’ll get into why that is more at the bottom of this section, but first off let’s define the concept.
What is earning capacity?
I like to quantify people’s abilities into a specific “earning capacity”. Everyone on earth has a different earning capacity based on their skillset, their resources, their work ethic and their network. Someone who works at McDonalds has a very different earning capacity than the CEO of a publicly traded company. Just like a tech sales rep has a very different earning capacity than a hedge fund analyst.
I define earning capacity as your ability to generate net worth over a 10-year time-span.
When looking at new offers/products to sell via ads
Great indicator to look at is the ratio:
- Breakeven CPA / 1 Unit Price To Customer
While doesn't tell whole story...high b/e CPA +low cost to cust. = high potential
Reminder: increase breakeven CPA /w bundles + upsells