Borja Santaolalla

CXO/Cofounder @EmpathyCo_, Advisor @ethicalallies, Privacy, Ethical AI, Search, Product Design, UX, SaaS, B2B, triathlete and proud donostiarra

[Borja Santaolalla @borjasant]

For AI to be embraced in retail, it has to be trusted.

Brands need to be in full control of the output. #BrandSafety

Explainability, Privacy and Bias mitigation are the big three design principles in #EthicalAI CX.

Here’s 3 use cases of #ResponsiblePersonalisation.

Open 👇

[Borja Santaolalla @borjasant]

@RealSociedad Escudo aliexpress, miope friendly

[Borja Santaolalla @borjasant]

“We’re Doing AI All Wrong.” by John Battelle https://t.co/8sjf5wd0dt

[Borja Santaolalla @borjasant]

@PhillipBanks86 Los navarros saben elegir bien, Mikel Merino os cuenta los detalles ….

[Borja Santaolalla @borjasant]

@rs_ramon78 Tiene que aprender a atacar los centros defensivos. Siempre pasivo, se le adelantan todos los adversarios.

[Borja Santaolalla @borjasant]

There doesn’t even seem to be a mechanism to learn who has gained access to what database with what privileges. Judges are asking and not always getting clear answers. The only ones who know are the sysadmins, and they’re not saying.

https://t.co/TRbgBmpdAO

[Borja Santaolalla @borjasant]

@tim_cook Apple intelligence running on DeepSeek R1

[Borja Santaolalla @borjasant]

“A New AI World” by Scott Galloway https://t.co/R92mUKqhDS

[Borja Santaolalla @borjasant]

@andoniotxo_ No ha sido ni falta

[Borja Santaolalla @borjasant]

How do 3rd party GPT agents impact retailers?

Are there new sales buddies, or a new middleman and competitor?

See video in post below.

@ethicalallies

https://t.co/1YSlCXMeDI

[Borja Santaolalla @borjasant]

@alexaxfcb Falta David Silva

[Borja Santaolalla @borjasant]

@elonmusk 2021 data? Right on

[Borja Santaolalla @borjasant]

@bonilista @emeritalegal @legalsolo Una muerte anunciada. Solo falta el disruptor q lidere el cambio. @JaimeObregon @angelmaldonado @ahurtadobueno @jcampanillas

[Borja Santaolalla @borjasant]

Lástima por @emeritalegal, otro @legalsolo sin culminar la tan necesitada liberación de la jurisprudencia.

Astutos en el planteamiento. Me gustó la contribución personal y descentralizada de las sentencias vía abogados vs descarga masiva. Ahogados económicamente tiraron la toalla.

Lo mejor. El entramado CENDOJ + editoriales jurídicas está a punto de caramelo ya. El modelo está agotado.

[Borja Santaolalla @borjasant]

This is the most frquent question we got at our booths last week at @Groceryshop in Las Vegas.

[Econsultancy @Econsultancy]

‘The way we interact with search boxes has changed’: What GenAI and RAG mean for retailers.

We speak to @EmpathyCo_'s @borjasant about the rise in mission-driven queries, how brands can be found in answer engines, and what it means to build ethical AI.

https://t.co/07T6Y62XnW

[Borja Santaolalla @borjasant]

“Users should be given the choice upfront before their data is ever fed into an AI system. The decision should be theirs — not LinkedIn’s — to determine whether their contributions to the platform should help train AI models.” — @gesikowski https://t.co/qPTVSNhDJ6

[Borja Santaolalla @borjasant]

“La ciencia nos enseña a comprender el mundo, pero también nos da una idea de la vastedad de lo que ignoramos”. ¿Cómo no interesarte por la ciencia tras las palabras de Rovelli?

https://t.co/EFMlHNQCBv

[Carissa Véliz @CarissaVeliz]

#Signal is safe; it's reliable; it's private. Even more: it's cool. And it's growing. Models that do not rely on #sruveillance are possible, and better. More #privacy is coming. Wonderful interview with @mer__edith, by @a_greenberg. #AIEthics

https://t.co/BBgq6I3bTB

[Angel Maldonado @angelmaldonado]

Here with my most admired @mmoreram and @rubenbaston announcing (Spanish) that https://t.co/60qsv7YbFg and https://t.co/iKXnyw4Pj8 join forces within the https://t.co/h8Q5mcJfLd ecosystem.

more to come!

[Borja Santaolalla @borjasant]

Wasn’t D2C the holy grail? Good to see common sense back.

“Nike President and CEO John Donahoe said Thursday during the company’s quarterly earnings call that a healthy marketplace includes a channel mix that is driven by demand.” https://t.co/uUcYSyl4uS