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Head over to Apple Music to stream, sweat, and work it out to my new song, baby. 🤭💕
“Your smartphone shouldn't be for decoration; use it to gain more knowledge.”
Exactly! 👍🏾 they should have used their smartphones to come up with another packaging / container design other than copying @Nestle@NestleUSA@Nestle_es@NESCAFE . 🙄 Creativity - 0%
𝐖𝐇𝐄𝐑𝐄 𝐈𝐒 𝐎𝐔𝐑 𝐏𝐀𝐓𝐑𝐈𝐎𝐓𝐈𝐒𝐌?
Yesterday, I shared the progress of soluble coffee at Inspire Africa Group, and the majority of the comments wished that Nestlé would sue IAG over the bottle design. That won't be happening. The bottles are registered with the relevant authorities.
What is shocking, however, is that people who are supposed to be our elite, with more grasp of economics, are praying for the project to fail. Why fight development?
In Ntungamo, under the various value chains—production, civil works, tourism, the fertilizer plant, farms, etc.—the project is employing around 1,000 people from all over Uganda. In fact, the languages used are English and Luganda.
The downstream activities in Kampala and beyond are promising 1,000-plus more jobs. Already, around 100 people have been given offers as sales managers, operations managers, merchandisers, cashiers, and baristas. They will be working in supermarkets and on the mobile coffee carts (frame 2). These are Ugandans. By the way, the products are already in Made in Uganda supermarket at UMA Lugogo and Inspire Cafe at Twed Towers.
Why would you fight a great project because you don't like the government, its location, or its managers? That is myopic.
Uganda isn't the first country to support the private sector. In Japan, the government has been supporting the companies that make the cars you love to drive—Toyota, Honda, etc. In Germany, the government has been supporting BMW, Mercedes, etc.
Your smartphone shouldn't be for decoration; use it to gain more knowledge.
Here is a fine Robusta from us at @RugyeyoFarmLtd. It is fermented for a unique profile & crafted for an espresso brew. Quick coffee lesson-it is the good quality beans we use for the best cups. It is the best coffee experience & is high value. Instant coffees are made out of low grade beans and sometimes even husks. The only value it brings to the consumer is convenience. Nothing else. Brewed coffee on the other hands has immense metabolic health benefits especially anti-oxidation. For our quality, we aim to play in the high value, high end brew market!
Why is feedback looked at as hate?
This is a well designed can,the coffee can be packaged better...
We shouldn't seek to be people who only want praise.
Most of the critique I've seen as been very constructive.
In no way does the design look anything like red bull...
Duncan, Ugandans are remarkably loyal to local brands. Look at Garden Tea, they haven't advertised in years, yet they still effortlessly find their way to supermarket shelves and family tables.
What you need to do now is brainstorm a truly premium name and a much better visual identity for the logo and bottle. The name "Haraka" lacks elegance and prestige. It sounds more like a security firm than a consumer brand.
Think about how distinct a Uganda Waragi bottle is even without the label. Right now, the product feels generic, almost like a standard jar of Nescafe.