Ben Murray

SaaS CFO | Building @BackOfficeTools in public | Download my free #SaaS #SaaSMetrics #Excel models at the link below @TheSaaSAcademy @TheSaaSCFO

[Ben Murray @BR_Murray]

Be sure to add 2FA to your Twitter account.

[Ben Murray @BR_Murray]

New post out the door!

https://t.co/5lTvf1gq8s

[Ben Murray @BR_Murray]

Need a SaaS forecast model?

[Ben | The SaaS CFO @TheSaaSCFO]

My SaaS forecast model has been downloaded 40,917 📈 times!

It's the most popular free download from my blog. I have a BIG upgrade to the model coming soon.

All those plane rides to conferences, dinners, and events are paying off. That's my spreadsheet 📟 time.

This is same model that I used as an in-house SaaS CFO and now as a fractional SaaS CFO for my clients.

I'm often asked if I can take on one-time modeling projects for operational planning and fundraise events or exits. Unfortunately, bandwidth does not allow it.

But! I'm packaging up my new model into a "how to" course so that you can use my model in your SaaS business or in your services practice.

You receive access to the Excel model, lifetime updates, a private community, and an in-depth tutorial on how to operate the model.

I have 60 people on the course waitlist now 😀

Just type ➡️ "waitlist" ⬅️ in the comments, and I'll send you the waitlist link.

2025 budget season is here! Great time to upgrade your forecast/budget process.

#SaaS #FPnA #Forecast

[Ben Murray @BR_Murray]

Join my for my SaaS metrics course!

[Ben | The SaaS CFO @TheSaaSCFO]

Confused by SaaS metrics 😟...

...click ⬇️ for help and support.

[Ben Murray @BR_Murray]

@SaaSBrief Thanks for the share!

[Ben Murray @BR_Murray]

I'm up to $1K MRR on @BackOfficeTools.

Doesn't seem like much but I have another 600 leads interested.

[Ben Murray @BR_Murray]

@crowdcreate_us @randfish @neilpatel @hnshah @scottgu @ttunguz @dcancel @destraynor @tientzuo Thanks for the shout out!

[Ben Murray @BR_Murray]

Hot off the press!

[Ben | The SaaS CFO @TheSaaSCFO]

It’s finally here! My 5th Annual SaaS Tech Stack Report

What are the top software being used in SaaS companies? Find out in this 50-page in-depth report.

Five years ago, this started as just a finance and accounting software survey but has expanded much beyond that. There is so much software that intersects with the Office of the CFO.

Please remember…this is NOT a market map or my selection of the top solutions.

It’s based on participants naming their software stack.

Highlights:

> 21 software categories
> Top players in each category
> Software being used by ARR company size
> 535 participants
> Market share changes YOY
> + debt financing players

You can download the full report here: https://t.co/Sk50xYeFdO

#SaaS

[Ben | The SaaS CFO @TheSaaSCFO]

Here are the 5 drivers of SaaS valuations per ICONIQ.

We know valuation is a bit art and science. But the more we can firm up the science part, the better.

I listed ICONIQ’s five drivers of valuation per their August report. I also listed some resources to help reinforce these valuation drivers.

Great reading over the upcoming holiday.

SaaS Valuation Drivers:

1)    Revenue Growth
2)    Net Dollar Retention
3)    Gross Margin
4)    Profitability
5)    Market Dynamics

Resources:

How to Calculate Your NDR: https://t.co/nhzhwCX3tV

How to Calculate Your GDR: https://t.co/m4abzSlbcF

How to Create Your Retention Schedule (video lesson and template): https://t.co/mofrM4R0MA

How to Correctly Calculate Your Gross Profit: https://t.co/9PwtvNn8rI

Understanding Operating Leverage: https://t.co/AcPfwht1tP

Gross and Net Cash Burn (finance course for founders): https://t.co/j30nJDH7xn

Market Sizing Guide by Pear VC: https://t.co/U2Epo01UFL

Current State of Software M&A (a must listen for founders) : https://t.co/XOSuOxplR8

ICONIQ's report: https://t.co/2FBerxCogz

A note on NDR...this is really 2 metrics in one. Your GDR (health of your recurring revenue) and your expansion layer. You must understand both.

See you in the New Year!

#SaaS

[Ben Murray @BR_Murray]

If you are in SaaS…….

[Ben | The SaaS CFO @TheSaaSCFO]

WHAT'S IN YOUR TECH STACK?

SaaS companies! It's time for the 5th annual survey...

This is the summary from last year's report. In the full report, you can see who came out on top in these categories.

For the past 4 years, I've surveyed SaaS companies on what they have in their operational tech stack.

It's NOT a market map! It's what is in use.

This year, I'm covering:

- Core accounting
- Invoicing
- CC processing
- General BI/analytics
- Rev rec
- FP&A
- SaaS metrics reporting
- Cash collections
- Expense reporting
- Cap table
- Sales/use tax
- Close management
- PSA / project management
- AP/AR automation
- Payroll
- CRM
- Sales comp
- SaaS spend
- Overall spend mgmt / p-cards
- Contract mgmt
- Churn mgmt (NEW)
- Debt financing (not software but hot space)

If you work in SaaS, please take a moment to participate in the survey at the link in the comments.

Most of the popular vendors are pre-populated so you can complete this survey in a couple of minutes.

You'll also be able to download last year's report.

As a way to say THANKS, all participants will receive my 30+ SaaS metrics template bundle and my SaaS pitch deck templates.

#SaaS

[Ben Murray @BR_Murray]

@CSMikeCardona @Jayyanginspires @BostonVC @DavidSacks @ttunguz @danmartell @Jason Thanks for the shout out. I talk SaaS metrics at @TheSaaSCFO

[Ben Murray @BR_Murray]

Still working on my French.

[Ben | The SaaS CFO @TheSaaSCFO]

Let's talk SaaS metrics on Tuesday!

> You’re going to learn my proven process for accurate decision-making in a SaaS company.
> I’m revealing the big opportunity in leveraging SaaS Metrics as an operator, manager, founder, or investor.
> I’ll show you how to avoid ‘The Common Pitfalls’ In the financial analysis of the SaaS business.
> I’m going to reveal my ‘SaaS Optimized P&L’ and explain how the traditional P&L doesn’t suffice for the SaaS business.
> You’ll learn from which sources operators, CFO’s and stakeholders should pull data from (that is not the standard P&L).
> A “101” on the essential SaaS Metrics to calculate.

By the end of this training, you’ll be more ‘literate’ in speaking the SaaS language.

I’m also revealing how to get early access to my SaaS Metrics Dashboard, to operationalize, benchmark & hedge the essential SaaS Metrics. (this is not available to the public yet and has just gone through ‘beta’.)

See you live! #saas #cfo

Register here: https://t.co/yiE2ZxKoEb

[Chris Saum @christophersaum]

Busy day over here at @FounderpathHQ ...

Webinar @ 2pm: 9 SaaS case studies + workshops led by @BR_Murray & Steven with @forecastr 🔥

Slack AMA @ 3pm w/ @Ryan_Staley1 🕶️ All things sales, ChatGPT, tactics...

https://t.co/frUBDW7g1w

[Ben | The SaaS CFO @TheSaaSCFO]

Daphne Lopes, Head of CS at HubSpot, is joining me live in 30 minutes!

Register here: https://t.co/B41wfuQmRW

#saas #customersuccess

[Ben Murray @BR_Murray]

Some great SaaS events coming up this week. #saas

[Ben | The SaaS CFO @TheSaaSCFO]

Flash sale this week on SaaS knowledge. I've got some great #SaaS experts lined up this Tuesday, Wednesday, and Thursday.

Learn more and register at the link below.

Tuesday - FP&A Best Practices
Wednesday - Customer Success and Finance Comingled!
Thursday - Non-dilutive financing for SaaS

Click my BIO link for more!

[Ben Murray @BR_Murray]

Please join us on May 17th when we talk Customer Success! #saas

[Ben | The SaaS CFO @TheSaaSCFO]

Special guest, @daphnelopes_ joins me on May 17th.

We will tackle the investments that CFO's should be making this year, the ROI on those investments, and success metrics.

Register at the URL in the comments. #saas #CFO #customersuccess

[Ben Murray @BR_Murray]

Let's talk #SaaS valuations.

[Ben | The SaaS CFO @TheSaaSCFO]

What does it take for a 10x ARR exit in this market?

A lot of "green" across the board. Ha, kind of a double meaning with green.

Green - best in class metrics
Yellow - solid and improving
Red - way off base

#saas

[Ben Murray @BR_Murray]

@MBonvoyAssist denied late checkout for tomorrow even though a titanium elite. And we are staying at a courtyard in San Antonio. Not a resort or convention hotel. Stand by your benefits. Never upgraded as titanium so you can at least do the small things right.

[Ben Murray @BR_Murray]

@j1194 @OneMileataTime @MarriottBonvoy @garyleff @JTGenter Titanium is almost almost worthless. Never upgraded. And now being denied today a late checkout even when guaranteed (except at a resort or convention hotel which is not my case today). They offered to hold my bags until 2pm. Gee thanks.