Bradley Johnson

Director of data analytics, Ad Age

[Bradley Johnson @bradage]

@ADCOLOR You can see the story by clicking on the photo above.

[Bradley Johnson @bradage]

.@ADCOLOR's Tiffany R. Warren says it's been "a difficult year" for DE&I, but she makes the business case for why DE&I is critical to innovation and more important than ever.

https://t.co/2EZkEmyub1

[Bradley Johnson @bradage]

U.S. ad employment reached an all-time high in October, adding 2,300 jobs last month to break an employment record set back in 2000. Click on chart to see my story.
https://t.co/VgMQZlx7xk

[Bradley Johnson @bradage]

@marta_vs_art It is remarkable, @marta_vs_art.

The internet bubble deflated fast because the foundation of that ad spending splurge was so weak.

The ad business seems fundamentally stronger now, but I'm still cautious.

[Bradley Johnson @bradage]

U.S. ad employment in September reached its highest level since 2000. That was back in the dot-com bubble, when internet startups shoveled money into advertising using a cash windfall from venture capital and IPOs. Click on chart to see my story.

https://t.co/GS5fjIpp0P

[Bradley Johnson @bradage]

Happy Labor Day: U.S. ad employment surged by 2,900 jobs in August, strongest gain in a year. Ad agency employment is at an all-time high.

https://t.co/b8FmyqsVje

[Bradley Johnson @bradage]

The unemployment rate since March 2022 has been 3.4% to 3.7%. That mirrors Mar '68-Dec '69, when unemployment also held at 3.4% to 3.7%. That historic stretch ended with the start of a recession in Dec '69. Will there be a soft landing this time?

https://t.co/Aj7xMTq2GB

[Bradley Johnson @bradage]

Ad jobs, add jobs: U.S. advertising employment is at its highest level since the dot-com bubble, and ad agency employment is at an all-time high.

https://t.co/zXnhaXLBME

[Bradley Johnson @bradage]

What recession? U.S. ad employment is at its highest level since 2001. Ad agency employment reached an all-time high.

https://t.co/SrjsXn7b3m

[Bradley Johnson @bradage]

What recession? Ad employment rebounded in April, and the unemployment rate hasn't been lower than its current level since 1953.

https://t.co/a2t6OEBW7u

[Bradley Johnson @bradage]

U.S. ad employment fell by 2,100 jobs in March, the sharpest drop since January 2021. The question now is whether that’s a foreboding sign of what’s to come in the wake of deep job cuts at ad-related tech companies.

https://t.co/AHyhQnOv3L

[Bradley Johnson @bradage]

First Citizens has been on an ambitious acquisition path, but it still has some of the images of a small local bank. Its CEO's only outside corporate board seat is as a director of... Mount Olive Pickle Co.

[Bradley Johnson @bradage]

N.C.'s @firstcitizens, which just took over failed Silicon Valley Bank, is truly a Holding company, run by the same family for 3 generations. It's led by Frank Holding Jr., grandson of R.P. Holding, who joined the bank in 1918—before computers, before TV, before radio.

[Bradley Johnson @bradage]

After strong gains in 2021 through summer 2022, U.S. ad employment has plateaued.

When all is said and done, ad staffing in February was almost unchanged from September.

https://t.co/WMIMvmGyO4

[Bradley Johnson @bradage]

U.S. ad employment rebounded with a gain of 1,400 jobs in January. Overall U.S. employment surged, and the jobless rate fell. Last time the unemployment rate was lower was … 1953.

https://t.co/EDrMLSmUD0

[Bradley Johnson @bradage]

U.S. ad employment has fallen in three of the past fourth months. Employment now has slumped below its pre-pandemic level.

https://t.co/YG4dfV1CkU

[Bradley Johnson @bradage]

Ad and promotion spending by #Alibaba in 2021 was nearly 100 times its spending back in 2011 ($147 million), according to @adage Datacenter’s analysis.

[Bradley Johnson @bradage]

Chinese e-commerce titan @AlibabaGroup vaulted to No. 2 from No. 5 in the @adage World’s Largest Advertisers ranking with ad and promotion spending of $14.2 billion in 2021, up 68%.

https://t.co/X6OPx3TPdV

[Ad Age @adage]

Amazon, Comcast and Procter & Gamble top Ad Age Datacenter’s rankings of the largest U.S. advertisers. Amazon and Alibaba top the rankings of global advertisers. Want to dig deeper? https://t.co/XfjHRznqIK

[Bradley Johnson @bradage]

Those six Chinese ventures in aggregate increased worldwide spending by 50% in 2021. The remaining 94 marketers in the @adage World’s Largest Advertisers ranking increased worldwide spending by 20%.

[Bradley Johnson @bradage]

@adage's new ranking of the world’s top 100 advertisers includes six China-based marketers—internet ventures #Alibaba, #Baidu, @JD_Corporate and #Tencent; auto marketer @SaicMotormg; and food and beverage marketer Yili.

https://t.co/X6OPx4bYs3