Brady Patterson

🏆 Design Partner for Bold Founders
🚀 Founder @ Distract Studio
🎨 Brand, Web Design, Strategy

[DANN© @DannPetty]

This is why I've always said I'm a web or iPhone app designer. Everyone knows what that is.

What is a product designer?
UI/UX designer?

Clients don't say they need that.
They need a website designer.
They need an app, logo, packaging designer.

Use language that makes sense.

[Brian Blum @brian_blum1]

🚨HIRING: Creative Strategists!

If this sounds like you:

- Strong Copywriter
- Understands Social Content Formats
- Past experience with storytelling

Please hit me up!

Opportunity to work with brands like C4 Energy, Kettle & Fire, Frida Baby and many more.

[Brady Patterson @bradyp_design]

@orenmeetsworld The Blue Eyes White Dragon of fabrics

[DANN© @DannPetty]

Our design industry is rapidly changing and so many people are about to be left behind.

AI is going to destroy design careers.

Use it as a tool for now, but sooner than you think, design careers as we know will never be the same. Some of them needed to go anyways, but it's going to take so many more.

If you think that's false, you should hear about all the ways design has changed in my 20+ year career. How many new design tools I had to learn. I was designing websites before there were iPhones. I was designing websites before we over complicated the process and needed teams of hundreds of people to make them.

We already know change is coming. Change is constant. It's unwise to think otherwise.

While some design leaders are embracing it, starting business around it, those that are not are getting further and further behind. And you won't notice it until it's too late. Then you'll rush to play catch up.

Every website and product practically looks the same already. And we're ok with that. We're becoming ok with average looking stuff. We're ok with cookie cutter (it seems). It's proven. It works. It's fast. It's super easy to replicate. AI will only make it easier.

The designers that can only replicate are going to be replicated themselves...by AI.

Designers are so lost we're now on how to be creative, they result to exhausting everyone with motion everywhere possible to counteract the identical designs in an attempt to provide some level of uniqueness.

We also have all these cliques in design now. The tool gurus. The Awwward chasers. The design founders. The design influencers. The UX-only club. The UI dreamers. The design reply guys here...and so many others.

While we all use to be one, now everyone thinks they're better than the other but the only true king might soon be AI. So maybe, just maybe, we should all become one again? Stop fighting each other every day on this website and behind each others backs. No better time than now.

AI is the new design leader.

Even our design tools are attempting to take away majority of the process by designing for us. Sure, it's a tool to take advantage of now, but what happens next? We never wanted AI to design for us. We wanted AI to help us.

Basically, use it to your advantage before it takes advantage of you.

I fear for the average designer. That job is changing and that makes me sad. Design is the greatest job in the world. Especially when you're allowed to be creative with it.

I'll never forget what one of my teachers told me in design school ages ago. They said, "Design is the best job in the world because I get to be creative all day." I've pursued my career with that mentality and I badly hope everyone reading this does too.

We have our jobs now because these companies need profit. To get profit, they need design. To get design, they need us.

But what happens when that changes?

If you're early career or the average designer out there, maybe my advise right now is to master AI before it masters you? I don't know. But don't ignore it.

And if you think I'm being fearful, dishonest, out of character, or whatever you want to call it - this is just me sharing my current thoughts just as I have done since 2009 here. If you hate it, feel free to unfollow and leave. This is my Twitter account. Not yours.

If you're building a product with AI and want to quote to me with your shoulders held back and head high, cool. We're looking at you to teach how to shift the career of the next generation designers. Not just bulldozing for profit.

I don't hate AI. I embrace it. I challenge it. It AIn't taking my job anytime soon and it won't yours if you learn to adapt when necessary.

[Brady Patterson @bradyp_design]

@BrettFromDJ @figma and @webflow pricing models has become ridiculous. Dark UX at it's worst

[Brady Patterson @bradyp_design]

@DmitryKurash Want this

[DANN© @DannPetty]

One of the most hirable designers right now can design a website, product, logo, brand, ad, billboard, social media post, and literally anything needed when necessary.

This is a designer you never let go of. Very rare these days.

[Brady Patterson @bradyp_design]

@ashvinmelwani LP

[Brady Patterson @bradyp_design]

@ecomchasedimond PROMPT

[Alex Garcia 🔍 @alexgarcia_atx]

300 landing pages in.

Here's what converts traffic into customers:

1. Clarity is king

Clarity tells the consumer one thing: What do you do for me?

And if a consumer can't answer that after diving through your landing page, you have a clarity problem.

2. Context is queen

Context answers the second question: How do you make that happen for me?

Because without it, your big, bold idea is nothing more than a claim.

3. Creative is the prince

Your creative elements: paint the picture.

Without them, you're letting the consumer's imagination take over.

With them, you show what you deliver.

It's not enough to just tell, you must show.

4. Don't "Design" A Landing Page.

Too often, landing pages are thought, designed, and built-in blocks, with elements of copy and creative.

And the result is a choppy conversation that loses all of its flow.

5. Write a letter

You first write a letter to your customer. Then you build and design around that letter.

Every consumer is alone with your words. Each customer experience is a one on one interaction with your business.

6. Headlines 101

Every headline on your landing page has a job.

But only one headline is the founder.

It's your bold, brilliant idea that cements your value creation in the mind of the consumer.

Every other headline is a supporting employee to your H1 aka the founder.

7. Your Above-The-Fold

Your above-the-fold section of your landing page is single handily the most important aspect of your landing page.

It's a pass or fail test with a 3-second shot clock. Pass it, and you earn the scroll.

8. Earning The Scroll

These are the elements to earn the scroll:

• Value driven headline
• Complimentary sub-headline
• A product photo/GIF/or video
• Social Proof
• Next Step

This subconsciously needs to tell the consumer that the value continues.

9. Inject Social Proof ATF

Nobody wants to feel like the guinea pig.

Consumers want to feel confident in their decision to trust you.

And because you're above the fold holds the most weight — it also must include the proof to back the claim.

10. Your Story Counts

You’re walking social proof. If you can tell your story, then you can sell your story.

Your story and evolution prove you can get someone else there too.

Write it as if you were trying to inspire your younger self.

11. Only focus on one value prop

Your LP should focus on selling one value prop. The rest of your headlines and copy should support this claim.

The more claims, the more confusion.

One claim. One goal.

[Brady Patterson @bradyp_design]

@levelsio @levelsio HOT TAKE considering you didn’t generate these images🤣🤣 I just tried it and MJv6 is ass at generating text smh

[MakerThrive @MakerThrive]

In 5 years, small teams of 3-5 will be able to outperform large corporations of hundreds or thousands.

[Brady Patterson @bradyp_design]

@pika_labs Why give product updates for functionality before you give users access????

More AI promises that don't live up to the hype... 🙄

[Brady Patterson @bradyp_design]

@MiranoDesigns Link

[Brady Patterson @bradyp_design]

@socoloffalex @jittervideo That's crazy, I've been following for awhile and always wondered and randomly came across the tool yesterday before I commented!

[Brady Patterson @bradyp_design]

@tibo_maker yes please!

[Brady Patterson @bradyp_design]

@thesamparr Great for getting you 70% of the way there

[Brady Patterson @bradyp_design]

@nabutovskis https://t.co/tjAwr6ZLrY

[Brady Patterson @bradyp_design]

@nabutovskis Just submitted mine for the directory!
https://t.co/8ty8KWaVoZ