Brendan Mulligan

Is: Creating joyfully @ Was: Monetization Design & Strategic Partnerships and M&A @ Riot Games

[Brendan Mulligan @BrainEngineer]

Vibecoding has gotten so good that it feels like magic, yet we still haven’t seen the true potential of AI-powered creative tools for the masses.

I wrote about how the next wave will enable joyful creation for everyone. I call them AI Crayons.

https://t.co/jrjSKulICv

[Brendan Mulligan @BrainEngineer]

@jsnnsa Yaaaaa buddy! So good!

[Brendan Mulligan @BrainEngineer]

@blakeir @BryanOffutt but what's the implied transfer path? YT -> film seems clear, are you thinking RBLX -> film? RBLX -> AAA?

[Brendan Mulligan @BrainEngineer]

@blakeir @BryanOffutt Idea that adopt me can make a movie, angry birds style?

[Brendan Mulligan @BrainEngineer]

@FeralPHunter @tigerisfine I think it would look good and right if the event was more honky tonk but if she’s wearing the top to look professional and already worried about the shorts pulling it away from that, heels are a good opportunity to reinforce the vibe of the top vs the bottom

[Brendan Mulligan @BrainEngineer]

I love this dude because I thought his water looked perfect when I saw it for the first time three months ago and he’s still out here making it better every day

[Dan Greenheck @dangreenheck]

Wake is looking better now. Added separate generators to bow and stern + depth-based foam along ship edges.

Good enough, ship it! 🚢 (pun intended)

[Brendan Mulligan @BrainEngineer]

@FeralPHunter end up snagging a pair? what do you think?

[Brendan Mulligan @BrainEngineer]

@TeddyJuras @gtmulligan nope!

[Brendan Mulligan @BrainEngineer]

Snagged a cheap disposable camera in Tokyo and shot through it in a day. Got some really great shots of @gtmulligan!

[Brendan Mulligan @BrainEngineer]

@TeddyJuras @gtmulligan a little green fujifilm

[Brendan Mulligan @BrainEngineer]

@playmygamesnow @alightinastorm @makkoai I wish you luck!

[Brendan Mulligan @BrainEngineer]

I’m as big of a believer as anyone in AI enabling new platforms (left Riot to start one!) but robot is right, no one benefits from low quality slop factories with juiced metrics. The teams that are thoughtfully building for retention will win in the end.

[robot @alightinastorm]

Ok, fine, let's see:
More people are searching daily for "counter strike" than "play games online", the search volume for web games is tiny and you aren't even close to disrupting miniclip, poki, king

There are dozens of platforms over decades old, some of them are heavily curated while others have game portfolios of hundreds of thousands of games

If you go to the ones with visible metrics, you'll see games which are about 5-10 years old reach 100k+ ratings on the very large platforms

Now let's see, going on your app, all games are indeed fast slop but somehow every game has thousands of comments and likes?

If you actually open the replies it's full of arabic slop and mainly other creators spamming every other game to play theirs instead.

So, why? Is it maybe that your daily organic traffic is, in fact, tiny and you are trying to keep the platform alive by running ads and dangling carrots over creators heads?
You set the bar for payouts to 100k plays in 30 days

So you're running probably a retarded amount of ads on meta to attract people to play the slop games

Let's assume you get some amazing CPC on your campaigns of $0.05 of which every second user becomes a "significant play". That means the cost to monetize one creator artificially is at least $5-20 k, which you'll absolutely try to avoid and spread over multiple creators instead so you don't have to pay additional payouts on top of ads

You can run massive UGC campaigns, SEO, whatever you want, but your CAC is ass, your CLTV is probably ass and you have to pump thousands into creators WITHOUT paying them just to onboard new creators all day

These are just 5 minute estimates but your platform is toast and @sequoia probably knows or whoever in their team approved this coal was doing you a favor

Oh and your X launch video was botted and paid to go viral, your platform got zero signal on the largest vibe coding gametech space, X

You can't buy your way in to this, we are not that dumb

[Brendan Mulligan @BrainEngineer]

@TeddyJuras @gtmulligan thanks!

[Brendan Mulligan @BrainEngineer]

@0xmadisonn Everything Everywhere All at Once

[Brendan Mulligan @BrainEngineer]

@0xmadisonn It's so good! Thoughtful, weird, optimistic, hilarious throughout. I'm always down for a rewatch if you need someone to see it with.

[Brendan Mulligan @BrainEngineer]

@kiaran_ritchie Lots of startups taking the vertical “platform not engine” approach. My favorite is @spawn.

[Brendan Mulligan @BrainEngineer]

Stumbled upon the most talented ceramicist while in Kyoto with @gtmulligan and @TimIsenman and I love the pieces I got

[Brendan Mulligan @BrainEngineer]

@nickwalton00 The work you're doing on a narrative/world substrate seems like a powerful foundation. Now it's about designing on top. Only way to learn is to build and iterate, which I know you're doing!

[Brendan Mulligan @BrainEngineer]

Very thoughtful piece on the common failure points for AI+DnD. Strongly agree that the future is not a smushing together of the two but innovation on the format that embraces constraints.

[Aiko @0xAikoDai]

https://t.co/qOPhIzuqqz

[Brendan Mulligan @BrainEngineer]

@0xAikoDai Honestly it could be right around the corner. The pieces exist, someone just has to put them together.