I think there are two separate things getting bundled as 'generative AI.' One is letting a model interpret a prompt and output something. You might have a moral case there but it's about the provenance of the model, not the output. I think the major studios want to train on their own IP, and in that case the provenance objection falls away.
Whether it's meaningfully different from vfx pipelines, I don't think it is. AI already exists in some pipelines and no one blinks- ai powered markerless mocap for example. There are workflows now where previs gets fed into the model and then it's effectively the lighting/rendering/final animation layer. It will definitely mean there wil lbe less roles for lighting TD's, animators, etc., different issue but that's always been the case with every cinematic tech advance. Emotionally, I think we don't see AI the way we see traditional cinema because we haven't seen an example that connects on a human level; with heart so to speak. But when that happens, and I believe it will, all bets are off.
@CinemaTweets1 I could see him embracing it. When digital came along he swore off film. He was even a champion of shooting on mini-dv. I think he was into technology that allowed him to create with as little friction as possible.
In 1972, a crack commando unit was sent to prison by a military court for a crime they didn’t commit. These men promptly escaped from a maximum security stockade to the Los Angeles underground. Today, still wanted by the government, they survive as soldiers of fortune. If you have a problem, If no one else can help and if you can find them. Maybe you can hire, The A-Team.
I'm all for the democratization of filmmaking, but there's a real downside. The more content gets pumped out, the more fragmented attention becomes. The economics are brutal now. It makes less and less sense to make a film if you can't get enough eyeballs on it to fund the next one. Movies from $200k indies to mega blockbusters are forgotten within days to weeks now. I remember when E.T. was in theaters for a full year.
WILD BEASTS - When the water supply to a zoo is contaminated with PCP, the animals lose their minds and turn an Italian city into a blood-soaked apocalypse.
The barrier of entry to making movies was much higher, movies were events, there was a market for riskier mid budget films, and theaters were packed. I miss those days!