Bram Van der Hallen

Digital Marketer and Meta Ads Expert. Connect with me:

[Bram Van der Hallen @bram_social]

No more updates on X. Follow me on Threads instead to stay updated on all new features and insights on Paid Social. 🔥

[Bram Van der Hallen @bram_social]

No more updates on X. Follow me on Threads instead to stay updated on all new features and insights on Paid Social. 🔥

[Bram Van der Hallen @bram_social]

@rokhladnik @Meta It’s related to the ‘no ads’ subscription option and a known issue by Meta https://t.co/xcsII1fO81

[Bram Van der Hallen @bram_social]

The estimated audience reach in full Belgium dropped to a max of 2 million for example. That can’t be right….

[Bram Van der Hallen @bram_social]

Anyone else seeing a big drop in 'Estimated audience size' recently (targeting audiences in European countries)? I'm seeing big drops in potential reach numbers. I think it might be related to the current ‘no ads’ subscription issues but would like to hear from others about this.

[Bram Van der Hallen @bram_social]

Wow! This is BIG 👀 #facebookads #meta https://t.co/j775Txb16a

[Bram Van der Hallen @bram_social]

Join me on WhatsApp https://t.co/zVIrgj51gv

[Bram Van der Hallen @bram_social]

@binghott Depends on your definition of ‘breakdown effect’, but yes I think we’re talking about the same.

[Bram Van der Hallen @bram_social]

@binghott Same principle goes for ad sets

[Bram Van der Hallen @bram_social]

@binghott This is true. I can’t count the number of times it prefers 1 ad over all others in the same ad set because of limited data, rapidly ignoring all other ads without them having enough budget allocated to really test. It doesn’t lean the other ads are worse, they just got ignored.

[Bram Van der Hallen @bram_social]

Google is phasing out Third-Party cookies 🍪 by the end of Q3 2024. Does this mean your Meta Pixel will stop working? No. Read on ⬇️ https://t.co/Whgm6ZPgZb

[Bram Van der Hallen @bram_social]

Google just announced ‘Google Ads Data Manager’. This new tool should simplify the ways you connect and use your first-party data with Google Ads solutions. #googleads

https://t.co/PlVhRN2Dya

[Bram Van der Hallen @bram_social]

8 NEW Facebook Ads features 🔥 #facebookads #DigitalMarketing

[Bram Van der Hallen @bram_social]

Google Demand Gen campaigns are now out of beta 🔥 and will roll out starting this week for all advertisers.

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Hi 👋 I’m Bram. Follow my updates to stay updated on all new features and insights.

#googleads #google #demandgeneration

[Bram Van der Hallen @bram_social]

Facebook advertisers 📢 You can now adjust the default CTA position of your Instagram Story ad, so it doesn't cover important text. #facebookads #digitalmarketing

[Bram Van der Hallen @bram_social]

NEW AI features 🔥 for Facebook Ads creatives are coming. These features can tweak your images and generate ad copy based on your original copy. Interesting for sure... #ai #meta #facebookmarketing

[Bram Van der Hallen @bram_social]

New Facebook Ads feature spotted 👀

[Bram Van der Hallen @bram_social]

New Facebook Ads updates:

[Bram Van der Hallen @bram_social]

@binghott 🔥🔥🔥

[Bram Van der Hallen @bram_social]

iOS17 is here and NO, it doesn't remove UTM parameters from the URL. Here's what's really happening:

Using Safari Private Mode:

- Click identifiers like gclid and fbclid are being removed
- UTM parameters like utm_source and utm_medium remain

#iOS17 #facebookads