James Hammond, The Brand Doctor

James Hammond, The Brand Doctor, helps businesses grow using effective sales, marketing and branding. Author of the best-seller 'Branding Your Business' .

[James Hammond, The Brand Doctor @Brand_Tweets]

@Joeyjhung The idea of a ‘left logical brain’ as well as a ‘right emotional brain’ was debunked years ago. Brains don’t work like that.

[James Hammond, The Brand Doctor @Brand_Tweets]

@Dr_Draper Here are 70 lessons on how to create loads of shit ads based entirely on morons dancing and prancing around, with no formal dance training.

[James Hammond, The Brand Doctor @Brand_Tweets]

@Dr_Draper How come dancing isn’t on the list? In fact it should be at the top.

[James Hammond, The Brand Doctor @Brand_Tweets]

@xloubellxx Strategy is featuring dancing and prancing in every ad for every product or service. Does planning still exist?

[James Hammond, The Brand Doctor @Brand_Tweets]

@Dr_Draper Surely marketing is asking dumb questions like, ‘What keeps you awake at night?’, ‘What is your pain?’, believing in AIDA, USP and other stupid ideas, while generally knowing nothing about real people and their behaviour. Except dancing.

[James Hammond, The Brand Doctor @Brand_Tweets]

@Dr_Draper Love your No. 6...do these predictions include - according to most marketing guff - 'things will never be the same again'. 'Not normal' is the new normal. Marketing will be changed forever. High Street shops will cease to exist. Online brand love will drive business growth. Etc.

[James Hammond, The Brand Doctor @Brand_Tweets]

@Dr_Draper This year must go down in history as a time when companies who normally treat customers like shit suddenly 'love' us and let us know they're here for us and 'together we can make a difference'. What utter bollocks.

[James Hammond, The Brand Doctor @Brand_Tweets]

@Word_Service @ThePunkRockShop @Dr_Draper There were times when my magic marker roughs were so good, the client wanted to use them instead of finished artwork!

[James Hammond, The Brand Doctor @Brand_Tweets]

@AdContrarian Sadly, the offer isn’t’t available on https://t.co/VWAIZq0cdx. Now in deep depression.

[James Hammond, The Brand Doctor @Brand_Tweets]

Thought of writing some uplifting content during this time of trial. Any other suggestions for cutting-edge material?

[James Hammond, The Brand Doctor @Brand_Tweets]

@Dr_Draper @Giles_Edwards Only if you both promise to dance at the same time.

[James Hammond, The Brand Doctor @Brand_Tweets]

@Dr_Draper Doesn’t show anyone dancing. (Sorry Ryan.)

[Chloë Lenton @chloeoklenton]

Please read this thread. Sadly I was diagnosed with breast cancer last week. I’m so glad that the inspirational @Nicola4WBE is working to raise awareness of this. I discovered my own tumour after a friend posted a picture of breast cancer symptoms on Facebook.

[James Hammond, The Brand Doctor @Brand_Tweets]

@Dr_Draper I really do hope there’s some dancing morons in it, with appropriate comments. It just wouldn’t be complete without them. Just had a thought - Gary V and Simon S dancing. Sorted.

[James Hammond, The Brand Doctor @Brand_Tweets]

@BBCPanorama @ViczOfficial @GregMcTweets @BBCOne @BBCiPlayer Checking up, it doesn’t look like BBC East are going to run it at all. Who on earth controls programme schedules at the BBC and why can’t we get Panorama here?

[James Hammond, The Brand Doctor @Brand_Tweets]

@BBCPanorama @ViczOfficial @GregMcTweets @BBCOne @BBCiPlayer This was only on BBC HD. On BBC we had Villages By The Sea at 7.30. Thanks BBC for making it clear - now we’ve missed it.

[James Hammond, The Brand Doctor @Brand_Tweets]

@Dr_Draper ...but Ryan, surely there are no people in advertising. Advertising is dead, isn't it? I mean, I haven't seen any 'advertising' around for years. Are you sure you're not confusing it with dancing? Plenty of people doing that.

[dave trott @davetrott]

If you've been following the election, the choice is clear. It's between No and FUCK No

[James Hammond, The Brand Doctor @Brand_Tweets]

@Dr_Draper @davetrott ‘You are not right if in your ad you show a load of twats cavorting around just to get attention. You are right if in your ad you show one single fucking attempt to sell something.’ Brand Doctor.

[James Hammond, The Brand Doctor @Brand_Tweets]

M&S | Christmas Advert 2019 | Go Jumpers for Christmas!
(A moron Dancing of course.)
https://t.co/nKUojYjLoR
Fire the agency for 'creating' it, fire the CMO for liking it, fire the CEO for approving it.
@davetrott @Dr_Draper

[James Hammond, The Brand Doctor @Brand_Tweets]

@Dr_Draper @davetrott ‘You are not right if your ad shows a man standing on his head just to get attention. You are only right if he’s standing on his head to show how your product keeps things from falling out of his pockets.’ Bill Bernbach.