Brand Appart

Your design partner for a game-changing brand

[Brand Appart @brandappart_]

@ArtemiuLebedev @maxibestofone @highlynecessary @SprngSmmr @Mill3Studio @mordehaus @danielsun_ui @rokogabrilo ❤️‍🔥

[MaxiBestOf @maxibestofone]

✨ Last week most popular websites on Maxibestof featuring @highlynecessary, @SprngSmmr, @Mill3Studio, @mordehaus, @danielsun_ui, @ArtemiuLebedev, @brandappart_, @rokogabrilo, Yoan Amblard, Dobre Agency, Knis, Damon van Drimmelen, Otherhalf and more...

[Brand Appart @brandappart_]

Snowball flips influence: dozens of micro-creators activated at once, for a snowball effect.
We clarified the promise, energized the look, and shipped an identity distinctive enough to stop the scroll.

Discover the full case study → https://t.co/t7kfNlcGvK

[Brand Appart @brandappart_]

A logo's job is to do the work in two seconds.

For Snowball, the brief was sharp: signal collective amplification without looking corporate, and land as credible the moment it hits a deck or a creator's feed.

Discover the full case study → https://t.co/t7kfNlcGvK

[Brand Appart @brandappart_]

Snowball flips influence: dozens of micro-creators activated at once, for a snowball effect.

We clarified the promise, energized the look, and shipped an identity distinctive enough to stop the scroll, structured enough to close the sale.

https://t.co/t7kfNlcGvK

[Brand Appart @brandappart_]

Electricity prices change every 15 minutes.
Most people have no idea.

How do you make a volatile, technical, invisible market legible to anyone?

Our answer was a circle.
One shape. Three states. A color that tells you everything you need to know before you read a single word.

[Brand Appart @brandappart_]

The most important number in Sobry's product is the current price of electricity.
We designed the entire web app around that hierarchy

When the core data is that clear, users don't need to learn the app.
They just use it.

Explore the full story https://t.co/ihfzDSmJCb

[Brand Appart @brandappart_]

We rebuilt the story from the ground up: a promise anyone could grasp, a product narrative that earned trust, and a visual system that feel obvious.

The goal wasn't to simplify. It was to make complexity irrelevant.

Explore the full story https://t.co/ihfzDSmJCb

[Brand Appart @brandappart_]

We designed it so the mark and the wordmark speak the same language. The "o" in

Sobry echoes the symbol. One system, not two elements.
Nothing that looks like an energy company.

Explore the full story https://t.co/ihfzDSmJCb

[Brand Appart @brandappart_]

Most utility apps get opened once a month : to check the bill.

Sobry's app was designed to be opened every day.

Because when electricity prices change every hour, the app isn't an account manager.
It's a companion.

Explore the full story https://t.co/ihfzDSmJCb

[Brand Appart @brandappart_]

In energy, complexity kills conversion.

Spot pricing is objectively better for consumers but the moment it needs explaining, most people opt out.
Sobry entered that market with the right model and the wrong first impression.

Explore the full story https://t.co/ihfzDSmJCb

[Brand Appart @brandappart_]

Brand exploration by Sam― made at Brand Appart

snippet #161

[Brand Appart @brandappart_]

App icon by Sam― made at Brand Appart

snippet #160

[Brand Appart @brandappart_]

Mobile responsive by Rayan― made at Brand Appart

snippet #159

[Brand Appart @brandappart_]

Illustration by Alexandre― made at Brand Appart

snippet #158

[Brand Appart @brandappart_]

Web responsive by Cyril― made at Brand Appart

snippet #157

[Brand Appart @brandappart_]

Icon by Sam― made at Brand Appart

snippet #156

[Brand Appart @brandappart_]

Web responsive by Sam― made at Brand Appart

snippet #155

[Brand Appart @brandappart_]

App icon by Alexis― made at Brand Appart

snippet #154

[Brand Appart @brandappart_]

Logo exploration by Sam― made at Brand Appart

snippet #153