The Brand Detectives - Strategy Consultancy

Strategy consultancy building brands with conviction across the UK & Europe. Visit our website or follow us over on LinkedIn.

[The Brand Detectives - Strategy Consultancy @branddetectives]

@McVities We really wanted this to be peanut butter. 🥜 Darn those nut allergies.

[The Brand Detectives - Strategy Consultancy @branddetectives]

@codec_ai @BCloudUK Good Luck guys! 🤞🍀

[The Brand Detectives - Strategy Consultancy @branddetectives]

Great to see @asda @sainsburys @Morrisons @BootsUK @marksandspencer take this action to help consumers reduce their environmental impact. #BrandConviction #BuildingBrandswithConviction

[World Economic Forum @wef]

These British retailers are banning glitter this Christmas. Here’s why… https://t.co/X2mvd4AdQm #Environment #UnitedKingdom

[The Brand Detectives - Strategy Consultancy @branddetectives]

If you’re looking for #Tech hardware and #circulareconomy IT solutions for your business give the team @techrealityUK a call. 📞 Competitive prices and great service.

[The Brand Detectives - Strategy Consultancy @branddetectives]

@AnthonyYepez The most effective marketing teams work together as one. Brand & product management, media, insight, creative, eCom, social, PR, SEO...the list goes on. To get the best outcome we also include R&D, sales, RGM & category to solve a case. Everyone has a critical part to play.

[The Brand Detectives - Strategy Consultancy @branddetectives]

@brianne2k Often those with less experience make fewer assumptions. This can be invaluable when problem-solving. Fresh eyes, not biased by all the ways we’ve done things before, can offer great insight.

[The Brand Detectives - Strategy Consultancy @branddetectives]

@RobertElliot67 Best of luck. We’re sure you won’t be available for long. 📆

[The Brand Detectives - Strategy Consultancy @branddetectives]

@ShrewsFoodHub @CuriosityClarit Thank you for all your great work building a more #connectedcommunity 👬
Wish we were closer so we could come and help out again.

[The Brand Detectives - Strategy Consultancy @branddetectives]

@CuriosityClarit Loved this inclusive approach from @ShrewsFoodHub. Instead of talking about being for those ‘in need’, they asked for help from the local community to avoid the food going to waste. All part of their goals to reduce food waste, reduce food poverty & support their community.

[The Brand Detectives - Strategy Consultancy @branddetectives]

In this article, we pose 4 key questions for food brands in the wake of a new government ban curbing advertising and promotion activity for HFSS products.
#brandstrategy #marketingstrategy #obesity
https://t.co/mj09LoNNR3 via @LinkedIn

[The Brand Detectives - Strategy Consultancy @branddetectives]

Interesting read! There is certainly a case building for purpose-doing, which is a huge leap ahead of purpose-driven, and a world away from much of the purpose-washing.

#marketingstrategy #brandstrategy #brandpurpose

[Kantar North America @Kantar_NA]

People are actively looking to brands to step up and start tackling social challenges with tangible solutions. Welcome to the marketing era of the Public https://t.co/JUGbb0CsGt

[The Brand Detectives - Strategy Consultancy @branddetectives]

It's a tough case. As the Government takes stock of the human & financial cost of obesity, brands labelled as 'junk food' by health campaigners need to reconcile the new regulations with the desires of consumers, retailers & shareholders.

#brandstrategy #marketing #foodindustry

[The Brand Detectives - Strategy Consultancy @branddetectives]

@BizBuzzWarks @AdamPayneFCMI @Part_Time_FD @PattersonsLaw @FindaBizuk @LtdAnpr @CaptureLifeUK @Jobson17038196 @JAGC15CIV @HShaw999 Hi! Thanks for the shout out. We’re a strategy consultancy helping businesses and brands uncover where they are now (analysis), where they want to be (goals & strategy setting), and how they can get there (planning).🕵🏻‍♀️ #strategy #marketingstrategy #brandstrategy #businessstrategy

[Fiona Lomas @fiona_lomas]

Now isn't the time to be thinking small.

Start-up thinking has its uses, but for established companies innovation must tie to strategy & leverage corporate assets to help them grow their best ideas to scale.

https://t.co/94YhXF6NhG

#innovation #innovationstrategy #marketing

[The Brand Detectives - Strategy Consultancy @branddetectives]

Why we won’t see a “Lipstick Effect” from COVID-19.
It’s clear 2020 is going to be tough. For beauty brands already facing challenges due to shifting consumer behaviours, it’s time to focus on building brand relevance, differentiation and distinctiveness.
https://t.co/OZqL4MlAvU

[The Brand Detectives - Strategy Consultancy @branddetectives]

The biggest challenge for start up brands across categories will be to hold their nerve, while they continue to invest in building their brands.

#brandstrategy #marketingstrategy #consumerinsights

[Fiona Lomas @fiona_lomas]

No, Coronavirus won't be the death of challenger brands. UK shopper behaviour has certainly been erratic but the challenger brand target customer will be interested in innovation again.

https://t.co/MIjSApSP5Z

#consumerinsights #marketingstrategy #brandstrategy

[The Brand Detectives - Strategy Consultancy @branddetectives]

Beyond Survival: The Case for Playing to Win
What does it take for established brands to 'play to win' in these challenging times? In our latest blog, I pose three questions to clear the way for brand growth.

https://t.co/kf6o2SnVpe

#marketing #marketingstrategy #brandstrategy

[The Brand Detectives - Strategy Consultancy @branddetectives]

@solchamber @TonyElv @TouchwoodTweets Great run down of how the @GrBhamChambers is helping to #KeepBusinessMoving during #Covid19 Thanks @TonyElv Stay safe!

[The Brand Detectives - Strategy Consultancy @branddetectives]

Thanks to @GrBhamChambers for keeping businesses connected. We’re looking for stories of businesses who have fast tracked a strategy due to #COVID19, which they were previously holding back on. Anyone want to share their story? #GBChamberChat #KeepBusinessMoving