Brandlective

Digital Marketing Agency | Creators of #TheGameChanger and #TheContentWaterfall | Working towards ending Inequality #globalgoals #SDG10 #1milliondays

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Not every rebrand goes smoothly - just ask Tropicana. Their 2009 logo change created a scandal.

In their rebrand, Tropicana removed the iconic orange-with-straw image.
Sales dropped by ~20% in weeks.
The company quickly reverted.
Proving how dangerous logo changes can be!

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Team Brandlective out here being BRAVE! 🦁

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So much AI content, is it even worth bringing your unique ideas into the social media world? Here's what you need to know!

[Brandlective @Brandlective]

Bold red color signals fun, energy, and approachability which is very intentional choice for a company targeting families. Design/marketing notes: Blend contradictory signals. Nintendo feels both authoritative (red stamp design) and playful (bold, energetic colour for play).

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🥲 When you run out of Claude tokens

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What does it mean when we say this content is written *for* AI? Have a listen...

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We love a bit of rule-breaking - and so, it seems, did the designer of the Google logo:

The sequence goes primary colours… then suddenly a green “l.”
It’s a subtle piece of brand philosophy baked into the logo itself.

[Brandlective @Brandlective]

Don't forget! The June Disruptor is OUT NOW 🔥 🔥 If you've been paying attention, you've noticed something: digital marketing just got harder.

We cover it all, have a read!

https://t.co/eZkNHaqr1I

[Brandlective @Brandlective]

How do you get your newly published book into a #1 bestseller?
We collaborated with Author and Activist, Nicky Mih, for her book launch campaign titled “Do What Matters”.

Read more about this case study by heading to: https://t.co/DcWMGYA3Ae

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Is your marketing team reporting on AI search?

We help internal teams understand where they rank in AI, optimise content for AI discovery, and capture traffic from the next generation of search.

Ready to measure what matters?

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Aaaaaand�� AI partnership deals 🤝

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#1MillionDay campaign update!

Find out more about how we integrate giving into our business model: https://t.co/vWkNDrayJG

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Talk to Brandlective today about how you can show up better online with an AI-inclusive SEO strategy.

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We’re proud to announce that Stacey has been appointed a B1G1 buddy! So if you’re thinking of incorporating giving into your business model with B1G1, you might just be welcomed by Stacey 👋

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You have our attention 🧐

[Brandlective @Brandlective]

Your Google Business Profile is no longer just a map listing.
It’s a data source.
A trust signal.
And increasingly, a reference point for AI-powered search tools.

Find out where to start when optimising your Google Business Profile in our latest blog:
https://t.co/AeSjvf8BKx

[Brandlective @Brandlective]

“Only 300 people saw my reel! 😭”

Whether it's 1, 300, or 300,000, they're the ones who believe in what you're doing. They're the ones building something with you.

Don't chase the algorithm. Show up for the people who show up for you.

[Brandlective @Brandlective]

Without a doubt, there are some incredible business owners who are creating amazing content but don’t get the visibility (we think) they deserve.

Check out our Disruptive Marketing guide for our top tips and tricks: https://t.co/f5i2NSXle1

[Brandlective @Brandlective]

Hashtags haven’t had the same visibility since around 2021, so if you still aren’t 100% clear about your keywords, this might really start affecting your discoverability on the app even more.

You can still add them to comments if you’re not ready to let go of the #hashtag

[Brandlective @Brandlective]

30 days in. Results already speaking for themselves. 📊

When The Beltway Agency — a direct sales agency based in Texas — started working with Brandlective, their cost per application was $11.81.
30 days later? We achieved a 54% reduction in cost per application.