Brandon Fleshman

Social media and digital content marketer | @USFSportMgt grad & #smsports nerd

[Brandon Fleshman @brandonfleshman]

@MatthewBerryTMR Respectfully, GOAT, this ain’t it

[Brandon Fleshman @brandonfleshman]

@Browns @deshaunwatson Was this post guaranteed in the contract too!?!?

[Brandon Fleshman @brandonfleshman]

@DannyBKelly He’s really doing the most

[Adam Schefter @AdamSchefter]

And Bill Belichick also will join @JimGrayOfficial for “Let’s Go!” on SiriusXM this season.

[Brandon Fleshman @brandonfleshman]

@Cohen0 @AdamSchefter

[Brandon Fleshman @brandonfleshman]

It brings me no joy to share that I'm still #onhere. In fact, probably using this app more now that football is picking up.

Credit where it's due—this FYP is working for me. It's easily the biggest upgrade to the platform in years.

[Brandon Fleshman @brandonfleshman]

Why’d I read it as “vibes” are their primary metric and think “that sounds about right”? 😭

[Tyson Hutchins @tysonhutchins]

For my SMMs trying to figure out what the heck Instagram updated today. This is it…

“Impressions” are now “views”

That’s literally it.

[Brandon Fleshman @brandonfleshman]

I'll never forget the day I learned about Biden bowing out of the 2024 presidential race from an Adam Schefter RT

[Sean X @seanxthielen]

The kids are joining running clubs, buying “dumb” phones, woodworking, rocking Walkmans, joining supper clubs, etc because their lives have been swallowed by digital black boxes, and in this moment of uncertainty (tension re: war, AI, climate), they crave tangibility. It’s simple

[Brandon Fleshman @brandonfleshman]

I'm constantly baffled by people who DON'T change their name for the sake of better SEO.

Way to go, other Josh Allen.

[Adam Schefter @AdamSchefter]

Jaguars Pro-Bowl DE Josh Allen has changed his name to Joshua Hines-Allen.

[Brandon Fleshman @brandonfleshman]

@charlesxholmes @VanLathan @kaigrady Guys. I don’t bookmark/save podcast eps often, but I saved your ep 1+2 analysis pod. Phenomenal stuff. Chills. 👏

[Brandon Fleshman @brandonfleshman]

This IGS by @tacobell struck me as an example of this.

LeBron is a spokesperson for TB, but this post otherwise has nothing to do with their brand. Maybe some TB fans who also love 🏀 were happy to see this though?

Definitely an example of thinking different.

[Brandon Fleshman @brandonfleshman]

The most interesting stat to me:

"74% Gen Z fans surveyed (online 14-24 year-olds who identify as fans) agree they like seeing brands engage with things they’re a fan of."

💡 Content can't all be about your brand. Make it about your audience and what they like too.

[Brandon Fleshman @brandonfleshman]

@liahaberman Not what I was expecting! Especially from Gen Z. I think they're just looking to engage with brands that are a good hang. Noted!

[Brandon Fleshman @brandonfleshman]

The most interesting stat to me:

"74% Gen Z fans surveyed (online 14-24 year-olds who identify as fans) agree they like seeing brands engage with things they’re a fan of."

💡 Content can't all be about your brand. Make it about your audience and what they like too.

[Lia Haberman @liahaberman]

YouTube just dropped a new Culture & Trends Report focused on fandom at VidCon

https://t.co/mIGkAalcPp

[Brandon Fleshman @brandonfleshman]

We are so back @TheBearFX

[Brandon Fleshman @brandonfleshman]

@milkkarten Agree with those speculating it could be due to ad spend. Just such a stark difference between the two!

The only other explanation is IG is deemphasizing posting to grid, and that feels too risky given the platform was based on that user behavior. 🤔

[Brandon Fleshman @brandonfleshman]

Never look at all your @letterboxd ratings in totality. It only leads to existential crisis.

[Brandon Fleshman @brandonfleshman]

Have any of y'all been *communicated* from the content space? Asking for a friend.

[Front Office Sports @FOS]

JJ Redick says he’s done podcasting after becoming the Lakers head coach.

“For the time being… I am excommunicated from the content space. There will be no podcasts.”

[Brandon Fleshman @brandonfleshman]

Working in media is nothing if not training for your next big press conference.

[The Athletic @TheAthletic]

For nearly 48 minutes, JJ Redick navigated his first press conference impressively, offering up a rare combination of charisma and candidness.

Most importantly, though, he was finally able to share his coaching philosophies.

@jovanbuha on the debut ⤵️

https://t.co/jkBsr8T2MS

[Brandon Fleshman @brandonfleshman]

Never forget where you come from or how far you had to go from there to where you are right now.