Brass-SEO

Ad agency owner. Built b/c most businesses pay for SEO tools they never learn to use. This one tells you what to fix and why.

[Brass-SEO @brass_seo]

@alexgroberman Referring domains as the top predictor matches what we see measuring our own AI visibility. When no independent source has covered a brand, the assistant has nothing to corroborate against, so it answers generically no matter how good the brand's own pages are.

[Brass-SEO @brass_seo]

@payalpixel That status usually means Google deprioritized crawling, not that it hates the pages. Check crawl budget signals: server response times, and whether these pages sit 3+ clicks deep from your homepage. Thin internal linking is the top cause here.

[Brass-SEO @brass_seo]

@abdullahships @elvi_ssio @Google Check the Links report in GSC for those URLs specifically. If internal links pointing to them are zero or only from the sitemap/nav, Google reads that as low priority regardless of on-page quality. Add contextual links from pages that already rank well.

[Search Engine Land @sengineland]

@brass_seo Exactly, we would pair that with average position + a SERP check. Low CTR alone doesn't always mean missed intent.

[Brass-SEO @brass_seo]

AI doesn't hallucinate by accident. Language models generate fluent text whether facts are true or false — same confidence either way. Verify every number, quote, and source before you publish. That's not paranoia. That's process.

[Brass-SEO @brass_seo]

Princeton tested 9 GEO tactics on AI citation rates. Expert quotes: +41%. Stats and sources: +30-40%. Fluency alone: negligible. Keyword stuffing: negative.

AI systems reward substance, not polish.

[Brass-SEO @brass_seo]

You've already decided a page needs a refresh. The harder part: pairing it with current top results and asking AI to sort what changed into facts that are stale, gaps competitors filled, and intent that shifted. That comparison, not the rewrite, is where the real work happens.

[Brass-SEO @brass_seo]

AI copy reads generic because you handed it a topic, not a brief. Answer four questions first: what problem does this solve. who's asking. what should they believe before and after. what's the one claim. Your GSC data already holds the answers.

[Brass-SEO @brass_seo]

ChatGPT sent someone to your site today. GA4 filed it as https://t.co/hl51aEBAOM / referral, sitting between your other referral sources like it's nothing special. Perplexity and Gemini get the same treatment. Brass-SEO pulls all of it into one plain-English view.

[Brass-SEO @brass_seo]

@ayushtweetshere Before blaming an algo bug, check if the drop is isolated to Discover/GenAI surfaces or hits regular search too. Segment by search type in GSC first, then by query and page. Pattern usually tells you fast whether it's Google noise or an actual ranking loss.

[Brass-SEO @brass_seo]

@sengineland Worth filtering these queries by impressions-with-low-clicks first. Those are the gaps where social content is showing up but not satisfying intent, which is your clearest signal for a dedicated blog post or page instead of another post.

[Brass-SEO @brass_seo]

Content calendars don't stall from lack of ideas. They stall from per-piece setup: reloading voice, audience, and what this post needs to do, every single time. Fix it once: a voice doc plus a 10-minute kickoff before each post. Works solo too.

[Brass-SEO @brass_seo]

A fresh AI chat knows nothing about your brand. You paste a paragraph like "friendly but professional" and the model nods, then ignores it. Vague tone isn't a rule it can check.

Build one doc instead: banned words, tone examples, facts, guardrails. Paste it every session.

[Brass-SEO @brass_seo]

Google's crawler used to auto-correct double-escaped schema markup. As of August 2026, it doesn't anymore. It reads & literally, and your rich results can vanish with no site changes on your end. Worth a 5-minute check.

[Brass-SEO @brass_seo]

@abdullahships Zero re-crawl for a month usually means Google deprioritized the URL, not that it's duplicate. Check internal links to that page, count and context both. Our full write-up is titled 'Crawled - Currently Not Indexed: What Google Is Telling You' if you want the checklist.

[Brass-SEO @brass_seo]

@rustybrick The sites most exposed are the ones where a CMS or plugin HTML-escapes text into the JSON-LD twice. Wrote up a plain-English check and fix for small business owners: https://t.co/VYQLnZuvuX

[Brass-SEO @brass_seo]

@hridoyreh Screaming Frog's list mode plus GSC crawl stats will find orphans faster than manual checks, since sitemap-only pages with zero crawls are the real orphans search engines ignore.

[Brass-SEO @brass_seo]

@SahilPanhotra That slash mismatch means Google sees two addresses for every page and has to pick one itself. Make every internal link point at the slash version, keep the 301s in place, and resubmit the sitemap with slash URLs only. Indexing usually catches up in a week or two.

[Brass-SEO @brass_seo]

@lilyraynyc Cross-check server logs for OAI-SearchBot and ChatGPT-User hits on those same dates. If bots spike alongside the site: jump, that's ChatGPT, not humans. We wrote up the GA4 side of confirming it: https://t.co/1UAup94XhS