Brenna Robinson

Marketeer @msft

[Deirdre Bosa @dee_bosa]

The new Copilot is Microsoft’s bet that the AI race is moving from models to products.

It doesn’t need to own the best model if Copilot can choose among them and keep the customer inside Microsoft.

The potential secret weapon is Autopilot (what I’ve been calling Muse for Business). It knows your workflows, sits across the apps and data you already use, and keeps working even when you step away.

It’s a preview of the battle to come in enterprise AI. OpenAI and Anthropic are racing from models into products. Can they build their own version of this? And can they match Microsoft on the boring-but-critical stuff: permissions, identity, auditability and control, as agents become more autonomous?

My full conversation with @satyanadella. We also talk open vs. closed models, US-China Summit, regulation and the infrastructure buildout.

00:00 Microsoft’s new Copilot
02:02 Why not just give us Autopilot?
05:18 Who pays for always-on AI?
08:06 Copilot picks the model
10:27 Chinese models and OpenAI’s lead
12:04 Competing with OpenAI and Anthropic
13:17 US–China AI talks
16:11 Does AI need new rules?
18:05 The data center backlash
20:40 Is AI being overbuilt?
23:44 Keeping humans in control

[Brenna Robinson @brennarobinson]

Excited to keep bringing innovation to our customers!

[Satya Nadella @satyanadella]

More model choice coming to Copilot. Welcome Grok!

[Brenna Robinson @brennarobinson]

Awesome news from Stitch 👏 https://t.co/q91UbY2xKy

[Stitch Data @stitch_data]

Got PHI data but you just can't get it to your data warehouse? Hungry Hungry HIPAA your favorite party game? Are BAAs and sheep entirely unrelated concepts in your worldview? Great news - Stitch is now HIPAA compliant! https://t.co/05McUAmljd

[Brenna Robinson @brennarobinson]

When you try to find an urgent care from @BlueShieldCA in San Francisco (there isn’t one in the whole city) and there is no wknd phone #

[Brenna Robinson @brennarobinson]

Launching today - the new Unified Data Platform from @periscopedata https://t.co/bvULG8LzZ6

[Brenna Robinson @brennarobinson]

''Jobs connecting the dots and creativity can't be replaced by #MachineLearning' @antgoldbloom #InternetSummit @Cloudflare

[Los Angeles Dodgers⚾ @MLBDodgersball]

#DodgersVsGiants game #2 #WeloveLA 9.12.17

[Bill Clinton @BillClinton]

BREAKING: We just learned that the @ClintonCenter has been bugged.

[Brenna Robinson @brennarobinson]

It's like #advertsing Christmas... https://t.co/fqfdD9g0c4

[Ad Age @adage]

April Fool's Day 2017: from cars operated by AA batteries to bowel-movement tracking fitness devices #aprilfoolsday https://t.co/6U3fr2kE8N

[Pfizer Inc. @pfizer]

.@US_FDA grants regular approval & expanded indication for our #metastaticBC medicine https://t.co/pxRalSH2Ne

[Brenna Robinson @brennarobinson]

Rut roh...
https://t.co/U5o5CkWtMD #IoT

[Brenna Robinson @brennarobinson]

bborel's photo https://t.co/UsmyOk1QvZ ln

[Brenna Robinson @brennarobinson]

@SuddenImpact653 Can you DM contact info for a meeting? I sent through the general form but would like a human ;)

[mark thomas @cyberdoggie]

Cisco Jasper enterprise product boss targets robotics and IoT https://t.co/7xSAfJckO4

[Cisco Industrial IoT @CiscoIIoT]

TOMORROW #IoTchat discusses “How to Gain #IoT Digital Value with Analytics” - Will you be there? 8/10 at 11amPT

[Brenna Robinson @brennarobinson]

Phew - close call! Google Doesn't Want to Accidentally Make Skynet, So It's Creating an Off Switch https://t.co/bdkks4Evtw

[Barack Obama @BarackObama]

Judge Garland was confirmed with bipartisan support in the past. He deserves a fair hearing. #DoYourJob

[Brenna Robinson @brennarobinson]

Nope. [nice design btw @Bloomberg] Do Yoga Pants Count as Business Casual? https://t.co/Z7ETypAIhk via @business

[Brenna Robinson @brennarobinson]

And everything converges @Twitter to Ease Character Limit, Making Room for GIFs, Videos and More https://t.co/KzSZgmxQh7

[Brenna Robinson @brennarobinson]

Smart... https://t.co/50hLQrgB0V

[ADWEEK @Adweek]

.@googlemaps will start featuring local ads for businesses with 'promoted pins': https://t.co/dac3lro3wD