If you can look beyond the ugliness, the craven administrators, the sportswashing, the skullduggery and the exploitation of fans, there is beauty to be found.
At its highest level, football’s appeal is self-perpetuating. The more it matters, the more it matters. There is a reason why, if and when a goal is scored in the opening game between Mexico and South Africa on Thursday afternoon, TV directors will focus on the scenes of agony and ecstasy both on the pitch and in the stands at Estadio Azteca.
Those raw emotions and moments of shared experience, which can be so hard to find in a fractured society, will be replicated all over the world in the coming weeks, bring families, communities and entire nations together, uniting them in hope, joy and of course despair.
@OliverKay explains why, like it or not, a World Cup is the biggest show on planet Earth.
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