Brent Turner

EVP Strategy and Solutions @OpusAgency, partner to world-shaping brands

[Brent Turner @brentrt]

Brands have always taken full credit for their work.
The co-creators stayed invisible.

This was The Way.
But (!) that's changing, and fast.

In this piece, I dig into why — and what's coming next.

+ there's an awesome roundup of #TheNewNew.

https://t.co/osGiT9N8ND

[Brent Turner @brentrt]

And your Messenger app also is broken.

Wow. Just low quality wow.

[Brent Turner @brentrt]

@AirFranceUS this level of customer support (especially after a problem your bad tech created in the first place) is legendarily bad.

@Delta I booked through you all. Platinum status. Premium card holder. Dealing with time wasting BS. Disappointed so many times over.

[Brent Turner @brentrt]

And it’s not just your iMessage service that is trash, it is also your WhatsApp.

(And yes, I tried calling and sat on hold for way too long before giving up there too.)

[Brent Turner @brentrt]

This issue of #𝗧𝗵𝗲𝗡𝗲𝘄𝗡𝗲𝘄 explores how, in a world that optimizes for ease, the future will reward effort.

It's a look at why friction, resistance, and depth might just become the next true luxuries in experience design.

➕ much more!

Dig in:
https://t.co/vVjzEQuzor

[Brent Turner @brentrt]

𝐁𝐚𝐜𝐤 𝐰𝐢𝐭𝐡 𝐚 𝐧𝐞𝐰 𝐞𝐝𝐢𝐭𝐢𝐨𝐧!

#TheNewNew has 2 ideas come together in this issue—examining how we build worlds together while living further apart. Plus a roundup that covers intrigue across survival, power, flavor, and more.

Roll in. ⤵️

https://t.co/iAd7sP4cDP

[Brent Turner @brentrt]

𝐈𝐬 𝐭𝐡𝐞 𝐜𝐥𝐨𝐮𝐝 𝐥𝐨𝐬𝐢𝐧𝐠 𝐢𝐭𝐬 𝐥𝐮𝐬𝐭𝐞𝐫? ☁️

This issue of #𝘛𝘩𝘦𝘕𝘦𝘸𝘕𝘦𝘸, my personal newsletter, dives into the trend of companies moving away from public cloud solutions.

Plus a roundup filled with intrigue (and irreverence).

https://t.co/G1tlFOi3pb

[Brent Turner @brentrt]

@ElonMNews A. Yes

[Brent Turner @brentrt]

The latest issue of #TheNewNew is out!

"Entering the Post-Growth Era, the Rise of Dopamine Culture, and Roundup #31"
https://t.co/aEidkY6xRg

[Brent Turner @brentrt]

Dear Internet,
Thank you.

https://t.co/qFXxQy7KPA

[Brent Turner @brentrt]

The latest issue of #TheNewNew, my personal newsletter, has now dropped.

Dig on in:
https://t.co/8Dx6C0OrDh

[Brent Turner @brentrt]

#TheNewNew is pulling two retro realities into the future, unpacks a major scoop of perception around AI, and flows through a roundup of robots, science, and cultural trends.

https://t.co/6zK3PNb56C

[Brent Turner @brentrt]

Robot Competencies, Content Credentials, and Roundup #28

It is another edition of #TheNewNew, and this one is as robust as it has ever been—exploring the latest advancements in AI, design, food, and more.

https://t.co/bdLx6XjS0g

[Brent Turner @brentrt]

#this feels like it will be Very Big and Very Important — new content creation validation tool from Adobe:
"Content Credentials make the origin and history of content available for everyone to access, anytime."

https://t.co/lXdTBsTQh9

[Brent Turner @brentrt]

100% feeling like this is will be a big part of the AI narrative in 2024 ↴ ↴ ↴ ↴ ↴

"Generative AI Is Headed for a Financial 'Cold Shower' Next Year, Analyst Predicts"
https://t.co/oINRRC7mto

[Brent Turner @brentrt]

This is my favorite new newsletter. It is from The Verge, called Installer, written by David Pierce. It's trending in the tech circles for many good reasons.

And, in his 10th weekly issue, a recommendation from me made it into his Crowdsourced segment:
https://t.co/cKiGcuZCmJ

[Brent Turner @brentrt]

The 27th issue of my newsletter is now out!

Dig into the #newnew to gear up for AR's “aha moment," reincarnate dead arachnids, lean on anthroposomatic supports in a subway, join a sumo club, shift into monk mode, and put our robot dogs in foster care.

https://t.co/KiflgouzoR

[Brent Turner @brentrt]

Here's a fascinating tidbit to drop into a conversation or store for a future trivia night:
The opposite of déjà vu is “jamais vu”, when something you know to be familiar feels unreal or novel in some way.
https://t.co/0ICuoqtDwV

[Brent Turner @brentrt]

Definitely not a rapper. Definitely am often a wannabe writer. And, twice, maybe, was accused for trying to be a wordsmiths.

In all those endeavors, Google has dropped a new AI-powered tool that may help me out. https://t.co/ggO9CJ9lsk

[Brent Turner @brentrt]

Love that Twilio has put a stake in the "AI Nutrition Label" game with this new approach and tool: https://t.co/EjrAns9zWo

(and, yes, this is a topic I'm obsessed with. I first wrote about in my personal newsletter, a few months back — https://t.co/BYBkbNMDJL !)