Brett van Zuiden

Head of Product @Once_reading

[Brett van Zuiden @brettcvz]

@ScottHYoung Agree - while there are improvements that can be made in efficiency, the biggest barrier to learning is motivation, and there’s no simple solution to “revolutionize” how to motivate a young person to do the hard work of learning.

[Brett van Zuiden @brettcvz]

@nntaleb finally read Black Swan (thank you, great read), was left with the gnawing question of what happens if the majority of jobs become Extremistan - feels like a precarious society. Curious if you have policy thoughts on how to avoid/soften.

[Brett van Zuiden @brettcvz]

One of the more important lessons I've learned from multiple rounds of new product development: start by finding the burning customer problem, then tie it back to the business need - not the other way around. https://t.co/NHFD7x75o7

[Brett van Zuiden @brettcvz]

I always found the need for "motivation" surprising - after all, you're trying to get yourself to do the things you know you want to do! I think about motivation as "Persuasive Memory" https://t.co/SOP8fDd1aa

[Brett van Zuiden @brettcvz]

Whenever you're leading a project, as a PM or otherwise, it's up to you to make sure that even after all the feedback, ideas, and constraints, the whole thing still makes sense: https://t.co/P4b94HukV8

[Brett van Zuiden @brettcvz]

For people interested in getting into product management, there are typically 3 paths: APM programs at BigTech, getting a "Product Adjacent" role, or working at a startup and transitioning as it grows: https://t.co/fDfAIpEI3U

[Brett van Zuiden @brettcvz]

New year, new post! A simple, effective trick for empowering customer facing teams in the product prioritization process https://t.co/QqEOi54K5L

[Brett van Zuiden @brettcvz]

@SFBART rode on one of the new trains during my commute today and loved it! Keep up the good work.

[Brett van Zuiden @brettcvz]

@chartio please, please, please allow us to set organization-wide defaults for chart visibility. *Every single time* I share a chart with someone, I end up having to go back and share it with them. It's the worst. Other than that, I love the product.

[Brett van Zuiden @brettcvz]

@futurepaul very cool profile of the RFID whole-house audio integration. I did a similar project a while back to put pandora stations into a portable speaker: https://t.co/c8vVUXoNt0

[Brett van Zuiden @brettcvz]

@cliffordoravec It's great advice for Product Managers exploring new offerings, in addition to actual startups

[Brett van Zuiden @brettcvz]

@cliffordoravec I now have Part 1 staring at me from my bookmarks bar, so yeah, I'd buy the book if you wrote one.

[Brett van Zuiden @brettcvz]

Pull vs Push: the volume and urgency of customer requests will tell you if you've hit product/market fit https://t.co/G844ruu9UV

[Brett van Zuiden @brettcvz]

Very excited to share our newest product, Clever Badges! So fun to see kids getting this excited about logging in! https://t.co/yYPJOGF4hD

[Clever @clever]

Announcing Clever Badges—a new way for young students to log in and access learning apps! https://t.co/iyXwfLpxu1

[Brett van Zuiden @brettcvz]

Time off over Christmas means more time for projects! Finally pushing this one out the door, 5 years in the making: https://t.co/L0uV68GNVw

[Brett van Zuiden @brettcvz]

@charliepark :) that's left as an exercise for the reader. See if you can come up with the answer yourself

[Brett van Zuiden @brettcvz]

How I explain to teachers why we can't tell them a student's passwords in @Clever, even if we wanted to: http://t.co/VFWmtIm1WO

[Brett van Zuiden @brettcvz]

Neat: http://t.co/rcetNLBz1h

[Brett van Zuiden @brettcvz]

Thank you to everyone at IFTTT for the fantastic journey, I'm proud of all the things we were able to Do together

[Brett van Zuiden @brettcvz]

I'm very excited to announce that I'll be joining the Product team @clever, building technology to help students learn and teachers teach